Thursday, February 20, 2026
- 1 A venue filled with excitement, and quiet stirrings for the future
- 2 The mayor's passion and the challenge of achieving a "related population of 1,600 people"
- 3 The impact of the keynote speech "Smart Shrink" - shrinking is not a misfortune
- 4 Relay Talk: Five Stories Shaping the Present of Hokuryu Town
- 4.1 1. "What should we bloom next?" - A collective drawing of the town's logo
- 4.2 2. "Himawari," an AI transportation service that delivers kindness: The bond that turned a crisis into an opportunity
- 4.3 3. "Work Convenience Store 2.0": Working together in a mutually beneficial relationship - the joy of work that transcends generations
- 4.4 4. "Minna no Hiroba Omusubi" - a place that transcends generations and where everyone can play a leading role
- 4.5 5. A place to learn and grow together with the community
- 4.6 6. Hokuryu, a town of child-raising: Teachers change, the town changes
- 5 We want to share this "warm shrinking" story with the world.
- 6 YouTube videos
- 7 Related Sites
A venue filled with excitement, and quiet stirrings for the future
It's mid-February, and we're all eagerly awaiting the melting snow. The Hokkaido sky still retains the colors of winter, but the hall of the Hokuryu Town Community Center is filled with such heat that it's easy to forget the cold outside. The "Hokuryu Town Urban Development Forum 2026 Winter" will be held on Sunday, February 15th.
The people who gathered at the venue that day were not simply there to listen to a talk. They were townspeople with serious eyes, and people connected to Hokuryu who care deeply about their town, wondering how they could shape the future of their town with their own hands. Around 100 people gathered, and the venue was filled with the enthusiasm of people who care deeply about their town.
The forum began quietly but powerfully at the scheduled time of 1:00 p.m., moderated by Yayoi Kawamoto, Director of the City Future Strategy Division.
What was projected on the screen was the path we have walked together in regional revitalization and the vision for the future we are aiming for.
"What should bloom next?"
This question is not just about sunflowers. It resonated like a warm invitation from the town to find out how we can make the seeds of dreams and hope that lie dormant in each of our hearts blossom.
The mayor's passion and the challenge of achieving a "related population of 1,600 people"
Mayor Yasuhiro Sasaki took the stage at the beginning.
The mayor expressed his gratitude, saying, "So many people came," and then shared an anecdote from the welcome party the day before, putting the audience at ease.
While sharing a toast with Deputy Director Yoshikazu Suzuki, he mentioned the proper etiquette of pouring beer with the label facing forward, and spoke with great humor about the importance of preserving the "good old spirit." This was not just a story about a drinking party. It symbolized the fact that the Hokuryu Town spirit of "cherishing people's hearts" is alive and well in any situation.
"I believe that regional revitalization means each and every resident of the town making their dreams come true."
Mayor Sasaki's words express his strong belief that residents, not the government, should be the main players. The joy he feels when children realize that "our dreams are taking shape" is what motivates him.
Next to take the stage was Katsuyoshi Takahashi, General Policy Officer of the General Policy Office.
General Policy Officer Takahashi spoke about Hokuryu Town's ambitious yet warm-hearted goal of a "related population of 1,600 people."
With the population predicted to fall to 779 by 2050, the town is not just competing for permanent residents, but is instead trying to increase the number of "friends" who love and are involved with Hokuryu. "Related population" refers to people who support Hokuryu, even if they live outside the town, and are like family," was the message conveyed.
- The town we aim to become:We aim to create a town where there are jobs and opportunities to thrive, where the town's economy circulates vigorously, and where a mutually supportive community functions.
- Creating a collaborative system:Town residents and related populations will join forces to move forward with an "agile" approach (a method of rapid trial and error, repeated improvements while responding to changes, and gradual evolution).
- Business Initiatives:"New local public transportation," "Development of a vision for raising children," "Creating a town logo," "A city where all generations and everyone can play an active role," "Increasing the base of craftsmanship (handmade circles)," "Consideration of digital utilization," "A system run by the Social Welfare Council: 'Work Convenience Store 2.0,' "Development of a vision for promoting agriculture," and "Exciting Future Creation Center."
- Changes in the lives of townspeople:With the motto of "1,600 related people," we are creating an environment where people of all generations can challenge themselves to do what they love.
- Lifelong Active Town 2.0 Activities:The five pillars of the project are "strengthening integration with elderly housing and housing complexes," "childcare support and interaction functions," "related population and collaborative work functions," "utilizing social welfare council helpers," and "convenient transportation using AI."
During the question and answer session, a townsperson asked a sharp question: "What is the basis for the figure of 1,600 people?"
In response, Policy Officer Takahashi answered honestly, "It's not just about adding up numbers, but it's important to carefully build up the people involved in each field." The townspeople don't just listen passively, but seriously question the meaning of the numbers as if they were their own problem, and the government also takes them seriously. I felt that this relationship of trust is what makes Hokuryu Town so strong.
The impact of the keynote speech "Smart Shrink" - shrinking is not a misfortune
Speaker: Yoshikazu Suzuki (Deputy Director of the Hokkaido Prefectural Government's Health and Welfare Department and Director of the Child Policy Coordination Bureau)
- Born in 1981 in Ichinoseki City (formerly Higashiyama Town), Iwate Prefecture
- Joined the Ministry of Health, Labour and Welfare in 2005. Experienced in the comprehensive coordination of policies within and outside the ministry, including in welfare and employment-related departments, the Minister's Secretariat, and the Cabinet Secretariat.
- July 2020: First Secretary, Embassy of Japan in the United States
- August 2023, Investigator, Employment Insurance Division, Ministry of Health, Labor and Welfare
- July 2025: Deputy Director General of the Health and Welfare Department and Director General of the Child Policy Coordination Bureau of Hokkaido Prefectural Government (current position)
The atmosphere in the venue became tense and hopeful during the first half of the forum, when Yoshikazu Suzuki, Deputy Director General of the Health and Welfare Department of Hokkaido Prefecture, delivered a keynote speech on the theme of "Smart Shrinkage."
"Population decline is an inevitable reality. However, it does not necessarily mean 'decline,'" Suzuki said, his words resonating powerfully and gently.
In 2040, the elderly population will reach its peak, and the working population will decrease by 20%, ushering in a "society of 80%." However, population growth alone is not the answer. We must increase the happiness (well-being) of each and every resident with resources that are appropriate for our means. This is the essence of "smart shrinkage."
Suzuki pointed out the current situation in Japan, where the population is declining even as GDP increases, and argued that "a declining population does not necessarily diminish the wealth of individuals."
He then introduced some very interesting data from a study on the town with the lowest suicide rate, which was said to have five key factors.
- It's good to have all kinds of people (acceptance of diversity)
- Character-based (not based on status or wealth)
- Don't say "I'm no good" (a sense of efficacy that you can change yourself)
- Be quick to say things you don't like (a relationship where you can reveal your weaknesses)
- A relaxed connection (a comfortable distance without being too restrictive)
This is the very essence of the "spirit of harmony" that Hokuryu has always cherished. A relationship where you can ask for help when you're in trouble. A sense of distance where you can see each other's faces.
Mr. Suzuki highly praised Hokuryu Town's efforts, saying that they "far exceed the level that could serve as a model for other local governments."
I was also impressed by the humorous advice he gave.
"Don't have too high expectations. If you expect too much, you will be disappointed. That's the same with my relationship with my wife (laughs)."
The audience erupted in laughter, but there was truth in what he said. He emphasized that we should not aim for perfection right away, but rather build up one step at a time. He also emphasized the importance of incorporating outside perspectives (relationships) because "we are the ones who cannot see ourselves the most."
Becoming small does not mean being lonely. It means being close enough to feel each other's warmth. It means the density of love increases.
Relay Talk: Five Stories Shaping the Present of Hokuryu Town
The second half of the forum consisted of relay talks by people who are actually working hard and creating smiles on their faces on the ground. These were "living stories" that were not based on logic.
The facilitator will be Ms. Chikako Igarashi (President of the Hokkaido Research Institute).
1. "What should we bloom next?" - A collective drawing of the town's logo
❂ Speaker: Ryota Hashimoto, Section Chief, Town Future Strategy Division
Section Chief Hashimoto introduced the new town's logo and catchphrase.
"What should bloom next?"
These words convey encouragement for taking on new challenges, as it's okay to fail and just sow the next seed. The 12 petals in the logo represent the colors of Hokuryu Town from January to December.
Mr. Hashimoto expressed his excitement, saying, "I thought winter was all white, but when I saw the children's drawings, I realized that January is blue and February is the color of shadows." The colors the children painted in the workshop were more vibrant than adults could have imagined, especially August.
"August is definitely yellow! The color of sunflowers!"
A sense of pride in sunflowers has taken root among the children.
One townsperson who participated in coloring the logo at the Craft Marche also commented, "I was happy that creators who don't usually come here took an interest in Hokuryu Town."
This logo is not a finished product, but a "seed" that we will all work together to cultivate.
2. "Himawari," an AI transportation service that delivers kindness: The bond that turned a crisis into an opportunity
❂ Speaker: Yusaku Yoshikura, Section Chief, Town Future Strategy Division
Chief Yoshikura reported on "Himawaru, the Everyone's Car." This turns the crisis of local survival, caused by the withdrawal of private bus routes, into an opportunity through AI technology and "mutual assistance."
Unlike traditional buses that run on fixed schedules and routes, this is a demand-based transportation service that will come to your door upon reservation. AI calculates the optimal route and operates efficiently.
"It's like a dream to be able to get on right in front of my house."
What's particularly impressive is that this isn't just an automated or cold system, but rather a team of local community drivers who drive the car and support each other in their spare time.
Rather than separating people, AI acts as a catalyst to connect them emotionally. This is a way of using technology that is typical of Hokuryu Town.
3. "Work Convenience Store 2.0": Working together in a mutually beneficial relationship - the joy of work that transcends generations
❂ Presenters: Hokuryu Town Social Welfare Council: Secretariat - Chief Takabatake Erino, Nursing Care Business - Section Chief Miura Mutsumi, Chief Kakino Mayu
"Work Convenience Store 2.0" was introduced by staff members of the Social Welfare Council.
"I can't work hard, but I'd like to help out a little."
This is a system that connects the aspirations of people from high school students to those in their 80s through "contract work."
Job duties include washing dishes in a restaurant, working at a hot spring reception, administering early voting, dropping off and posting ballots, and entering ballots into Excel spreadsheets on a computer.
Currently, there are 20 registered members, and it is surprising that 45% of them are teenagers. They solve local problems such as early voting procedures and snow removal.
Real voices from participating high school students
- It's nice to be able to work locally and earn some pocket money." (Mr. A)
- I felt relieved because they explained things to me kindly. I want to buy cosmetics with the money I earn (Mr. B)
- I learned about the hardships faced by the town hall staff (Mr. C)
For the high school students, this is their first social experience and an opportunity to learn about the local area. They are able to support each other because they have different strengths. They are able to click together because they have their own strengths and weaknesses.
Before lamenting the labor shortage, we should unearth the "dormant kindness" that lies within Hokuryu Town.
4. "Minna no Hiroba Omusubi" - a place that transcends generations and where everyone can play a leading role
❂ Presenters: Hokuryu Town Social Welfare Council: Megumi Murai, Support System Section Chief, Masami Abe, Chief, Hitomi Kawamoto
What he reported was that the name "Omusubi" implies a warm place that "connects" people.
On Monday afternoon, the Japanese-style rooms and gymnasium of the Senior Citizens Welfare Center were opened to the public, creating a chaotic yet warm space where people of all ages, from children to the elderly, could mingle.
At first, we were feeling our way around, but through a variety of events such as a Mölkky competition, a festival, a stone cat art class, and a Christmas party, we were able to attract a total of over 450 participants.
"We don't gather because we have an event. The people who gather connect with each other and new fun is born." Rather than being taught "old-fashioned games," it is an equal relationship where people enjoy the "present" together.
We were also impressed by the Takebayashi couple's comment that it was a valuable opportunity for children to interact with adults they didn't know.
Even if there are no special events, the feeling of affirmation that it's okay to just be there is the strongest safety net that prevents isolation and protects mental health.
5. A place to learn and grow together with the community
❂ Speaker: Mr. Naoki Kishi, Section Chief (Social Education Officer), Hokuryu Town Board of Education
Kishi introduced the Hokuryu Mirai Youth and Kendama Club, which are mainly made up of junior high school students.
Junior high school students teach elderly people how to use smartphones and conduct training on Teuri Island. "Rather than raising children to be able to think and act for themselves, we create mechanisms for their own development."
The number of followers on the Kendama Club's Instagram account is apparently greater than the population of Hokuryu Town! Even if they fail, they are given the opportunity to be recognized and told, "You're trying your best." This helps to foster a sense of self-worth in the children.
Finally, Chief Kishi asserts three "perspectives necessary for regional revitalization"!
"Multi-generational involvement," "Thinking about the community as something that concerns you," and "Being able to experience challenges and successes"!!!
6. Hokuryu, a town of child-raising: Teachers change, the town changes
Speaker: Yoshiki Tanaka, Superintendent of Hokuryu Town Board of Education
Superintendent Tanaka's speech was a "praise of humanity" that went beyond the scope of education.
Although he was pressed for time, he spoke passionately, drawing laughter from the audience by saying, "I managed to shorten a talk that took 16 minutes yesterday to 10 minutes."
The theme has shifted from "child-rearing" to "raising children."
- It's just a difference of one letter, but it makes a world of difference in consciousness.
- From adults in the subject of "raising (teaching)" to children in the subject of "growing (learning)"
- "Support" instead of "Help"
- Don't see failure as a failure, but rather as a learning opportunity.
The teachers have also undergone 30 hours of training and are working hard to change their mindset.
Furthermore, starting in 2027, the school will attempt to become a "Special Curriculum School" and plans were announced to create a unique subject called "Hokuryu Studies." "We will increase the amount of time students spend enjoying English in the English Conversation Course, foster a love for the local area in the Hometown Hokuryu Course, and promote individually optimized learning using ICT in the Challenge Course," said Superintendent Tanaka enthusiastically.
The children of Hokuryu Town will take root in this rich soil and bloom into flowers of their own unique colors.
We want to share this "warm shrinking" story with the world.
The forum concluded with a closing address from Hokuryu Town Council Chairman Nakamura Shoichi.
The Chairman expressed his gratitude to the participants from neighboring cities and towns, and mentioned that the voter turnout in Hokuryu Town in this House of Representatives election was extremely high, at approximately 80%, and spoke proudly of the ``high level of awareness among the townspeople.''
There was also hope that an outside perspective would help people rediscover the value of the town, including talk about the former Hekisui Station, which attracts station enthusiasts.
What I felt throughout the visit was that there was not the slightest bit of a sense of tragedy in Hokuryu Town. The declining population is certainly an issue. However, rather than lamenting it, the people try to overcome it with wisdom and humor, asking questions like, "So, what can we do to make this more fun?" and "How can we become closer?"
As Suzuki said, "Smart Shrink" is not just about shrinking. It is a process of eliminating unnecessary elements and enhancing the purity of what is truly important: the connections between people.
AI transportation, related population, and educational reform.
At the heart of everything we do is not efficiency, but compassion for people.
"I'm glad you're here."
"This is your turn."
This spirit of harmony that communicates with one another gives life to our technology and systems.
At a time when the world is suffering from division and loneliness, Hokuryu Town's example of "smart shrinking" is a source of hope.
By becoming smaller, the distance between our hearts becomes closer.
Inconvenience leads to mutual help.
This "reverse thinking" may be the key to bringing peace to the world in the future.
Hokuryu Town's challenge has just begun. It may be your turn to join this "circle of harmony."
What will bloom next? Let's find the answer together in Hokuryu Town.
With boundless love, gratitude, and prayers, we hope to see Hokuryu Town's Regional Revitalization 2.0 resonate and spread the spirit of harmony - trust, compassion, and mutual help.
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