Hokuryu Town to open a stall at Sapporo Autumn Fest 2025! Circle of compassion and smiles

Wednesday, October 8, 2025

Sapporo Autumn Fest 2025 will color the autumn in Sapporo. Here, Hokuryu Town has delivered a heartwarming "spirit of harmony." Every scoop of freshly harvested rice is filled with the producers' gratitude and consideration for those who will eat it. At the end of the queue, there was more than just an exchange of money; there was an exchange of trust and smiles. This is a story of a fulfilling day born from the honest work of a small town.

Hokuryu Town to open a stall at Sapporo Autumn Fest 2025! Circle of Kindness and Smiles

Sapporo Autumn Fest 2025: A celebration of the bounty of the northern land

Hokuryu Town will be opening a stall at the final and fourth periods of Sapporo Autumn Fest 2025 (October 2nd to 4th)!

ほっかいどう市場(8丁目エリア)
Hokkaido Market (8th chome area)

Sapporo Autumn Fest is a food festival in Sapporo, Hokkaido that has been held since 2008. Approximately 300 stores line up in seven areas along a stretch of about 1 km in Odori Park in the center of Sapporo.

Among these, the 8th chome area is home to the Sapporo Odori Hokkaido Market. Based on the concept of "a showcase of the flavors and charms of Hokkaido," it is a veritable treasure chest of food, with around 70 municipalities and organizations from all over the prefecture bringing together their signature flavors.

In addition to rotating exhibitors in four periods, there will also be an area where exhibitors will be present throughout the entire event (23 days).

さっぽろ通り「さっぽろ市場」(8丁目エリア)
Sapporo Street "Sapporo Market" (8th Street area)

We want to see the smiles of customers saying "It's delicious!" We opened a store in Hokuryu Town with all our heart.

Hokuryu Town will be appearing in the fourth and final period (October 2nd to 4th). Hokuryu Town Hall, JA Kitasorachi Hokuryu Branch, and Kurosengoku Business Cooperative will be joining forces to share the bounty of the town.

A full lineup of Hokuryu Town's rich bounty

  • Scooping freshly harvested rice
  • Cute mini rice balls for tasting
  • Our proud new rice "Sunflower Rice"
  • Shining golden "SanSan Sunflower Oil"
  • Various products made with healthy Kurosengoku soybeans
北竜町各種出品
Various exhibits from Hokuryu Town
黒千石大豆各商品
Kurosengoku soybean products
お米すくいどり
Rice scooping

At the end of the line was a heart of trust and warmth

On Thursday, October 2nd, a long line of customers had already formed in front of the Hokuryu Town booth before the event started at 10:00 AM. They were hoping to get a chance to try their hand at the generous rice scooping event.

スタート前から長蛇の列!
A long line before the start!

It wasn't just a simple procession. It was a heartwarming sight, a reflection of the expectations for delicious Hokuryu rice and the trust placed in the producers. Everyone's smiles lit up as they felt the weight of the newly harvested rice. Grain after grain, kindness was being handed over.

新米!すくいどり!
New rice! Scoop it up!
大盛!大サービス!
Large serving! Great service!
お客様、お待ちかね!
Dear customers, you've been waiting for this!

"It's delicious!" A caring voice echoes

At the booth, students from Rakuno Gakuen University handed out mini rice balls with bright smiles, promoting the product wholeheartedly, saying, "Have some new rice from Hokuryu Town? It's delicious!" Their genuine appeal made people stop in their tracks, leading to warm exchanges.

酪農学園の生徒さんも北竜町新米をPR!
Students from the Dairy Farm School also promoted Hokuryu Town's new rice!
「どうぞ!美味しい新米です」
"Here you go! This is delicious new rice."

Mayor Sasaki and Deputy Mayor Okuda visit to offer encouragement

Mayor Yasuhiro Sasaki and Deputy Mayor Masaaki Okuda also rushed to offer words of encouragement.

The mayor himself kindly spoke to the young couple who had scooped up the rice, saying, "This is really delicious rice."

It was a beautiful moment when the town leaders, townspeople, and customers all came together.

若者にお声がけする佐々木町長
Mayor Sasaki speaking to young people
お買い上げありがとうございます!
Thank you for your purchase!
奥田副町長も共に。。。
Deputy Mayor Okuda was also there...

Hokkaido Market: A gathering of local pride

The venue was lined with booths from various parts of Hokkaido, including Hidaka Town, Yoichi Town, Memuro Town, and Takikawa City. Delicious foods from each region were gathered together, warming the hearts and stomachs of visitors.

日高町・余市町
Hidaka Town and Yoichi Town
芽室町、南北海道
Memuro Town, Southern Hokkaido
滝川市、中富良野町
Takikawa City, Nakafurano Town
苫小牧市
Tomakomai City
地域の美味しいものが勢揃い「ほっかいどう市場」
Hokkaido Market: A wide selection of delicious local foods

With boundless love, gratitude, and prayers, we wish Sapporo Autumn Fest 2024, a great food festival where you can experience the autumn season in Sapporo, Hokkaido, and be filled with the delicious food that the region is proud of.

美味しい笑顔に、心ほっこり満たされるさっぽろオータムフェストに感謝を込めて!
With gratitude for the delicious smiles and heart-warming Sapporo Autumn Fest!

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🖋️ Content planning, article writing, photo selection, and video creation: Ikuko Terauchi Photography, editing, and website management: Noboru Terauchi