Sapporo Autumn Fest 2024: Participating in the 4th Hokuryu Town event! The scooping of new-crop rice, "Sunflower Rice," is a big hit!

Monday, September 30, 2024

"Sapporo Autumn Fest 2024" will be held at Odori Park from Friday, September 6th to Sunday, September 29th, from 10:00 to 20:30 (last orders at 20:00).

Sapporo Autumn Fest 2024

さっぽろオータムフェスト 2024
Sapporo Autumn Fest 2024

Sapporo Autumn Fest is a major event themed around Hokkaido cuisine that began in 2008 and is now in its 16th year.

Approximately 300 stores are set up in seven areas of Odori Park (total length approximately 1 km) in the center of Sapporo, and over 2 million people visit every year.

8th Street Venue: "Sapporo Odori Hokkaido Market"

During the period, there will be approximately 80 booths set up by municipalities and organizations from Hokkaido, some of which will be open throughout the year and others which will be rotated over four periods.

ほっかいどう市場 8丁目会場
Hokkaido Market 8th Street Venue

Participants in the fourth period of the 8th block venue include municipalities such as Shimizu Town, Iwamizawa City, Imakane Town, Takikawa City, Shintoku Town, Suttsu Town, Akaigawa Village, Bifuka Town, Higashikagura Town, Furubira Town, Shibecha Town, Hokuryu Town, Toyako Town, Toyako Town, Rikubetsu Town, Imobeushi Town, Ashibetsu City, and Hamanaka Town, as well as organizations such as the Hokkaido Noodle Cooperative and the Coal, Iron and Port Promotion Council (Muroran) (Bibai).

8丁目会場北竜町ブース
Hokuryu Town Booth at the 8th Block Venue

Hokuryu Town Booth

Hokuryu Town will be participating in the 4th period (4 days) of the Sapporo Odori Hokkaido Market in the 8th block venue from Thursday, September 26th to Sunday, September 29th!

Hokuryu Town Hall, JA Kitasorachi Hokuryu Branch, Kurosengoku Business Cooperative, and All Hokuryu participated in the event! In addition, Hokuryu Kenseikai (an association for young and middle-aged men in the construction industry in Hokuryu Town) also participated to help out.

In addition to scooping freshly harvested rice, we will be selling mini rice balls for tasting, new rice "Sunflower Rice," "SanSan Sunflower Oil," and "Kurosengoku Soybean Products."

北竜町ブース
Hokuryu Town Booth

Popular new rice scooping

人気の新米すくいとり
Popular new rice scooping

The rice scooping corner is visited one after another in search of new rice!

新米を求めて次々に訪れるお米すくいどりコーナー!
The rice scooping corner is visited one after another in search of new rice!

5-go-masu scooping bird (Nanatsuboshi) 500 yen

5合升すくいどり(ななつぼし)500円
5-go-masu scooping bird (Nanatsuboshi) 500 yen

Great deal!

A No. 5 sho (measure) of rice would be 750g (150g x 5), but this is a heaping serving for a special price. It weighs about 1.2kg!

大サービス!
Great deal!

sunflower oil

ひまわり油・ドレッシング
Sunflower oil dressing

Various Kurosengoku soybean processed products

各種黒千石大豆加工商品
Various Kurosengoku soybean processed products

Staff sales pattern

Students from Rakuno Gakuen University, with whom we have connections through our research on sunflower oil, came to support us.

Students actively helping out by handing out mini rice balls for tasting

笑顔でミニおにぎり配布
Smiling people handing out mini rice balls

Two students from Dairy Academy helping out

お手伝いする酪農学園生徒さんお二人
Two students from Dairy Academy helping out

Mini rice ball tasting available!

ミニおにぎり試食提供!
Mini rice ball tasting available!

Foreigners are also very interested in new rice!

外人さんも新米に興味津々!
Foreigners are also very interested in new rice!

Even dogs love the delicious new rice rice balls!!!

ワンちゃんも美味しい新米おにぎりに夢中!!!
Even dogs love the delicious new rice rice balls!!!

We also offer mini rice balls to mothers with babies!

赤ちゃん連れのお母さんにもミニおにぎりご提供!
We also offer mini rice balls to mothers with babies!

Mayor Sasaki Yasuhiro visits to offer encouragement

Despite his busy schedule, Mayor Sasaki Yasuhiro visited the Hokuryu Town booth to offer encouragement.

With students from Dairy Academy!

酪農学園生徒さんと一緒に!
With students from Dairy Academy!

Promoting Hokuryu Town's new rice!

北竜町新米をアピール!
Promoting Hokuryu Town's new rice!

Mini rice balls provided!

ミニおにぎりをご提供!
Mini rice balls provided!

Visitors

The ever-popular rice scoop!!!

大人気のお米すくいとり!!!
The ever-popular rice scoop!!!

Dosanko Food Hunter® Mi-yan (Kimura Mitsue) visits our store!

Thank you for purchasing lots of Hokuryu Town's new rice "Sunflower Rice" and Kurosengoku soybeans!

みーやんご来店!
Miiyan is coming to the store!

Mi-yan promoted the new rice scooping event at the Hokuryu Town booth on social media! We are truly grateful!

みーやんSNSで北竜町PR!ありがとうございます!!!
Thank you Mi-yan for promoting Hokuryu Town on social media!!!
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A nostalgic classmate came to support us!

Thank you!

同級生応援訪問!感謝!
Classmates came to support us! Thank you!

Smiling Kurosengoku soybean fans

This young lady is a big fan of Kurosengoku soybeans.
"I've been using it for two years! I love Kurosengoku!" - these are the happy words!

「黒千石大豆大好き!」黒千石ファンの嬉しいお言葉!
"I love Kurosengoku soybeans!" Happy words from Kurosengoku fans!

The hugely popular Hokuryu Town booth!

大人気の北竜町ブース!
The hugely popular Hokuryu Town booth!

Other municipalities with stores in 8-chome

妹背牛町ブース
Imoseushi Town Booth
滝川市ブース
Takikawa City Booth
寿都町ブース
Suttsu Town Booth

Grilled Suttsu scallops with butter and soy sauce

焼きほたて
Grilled scallops

Tobetsu Gold Flaxseed Ice Cream

当別産金の亜麻仁アイスクリーム
Tobetsu Gold Flaxseed Ice Cream

8-chome Market, where local specialties from Hokkaido's cities and towns are gathered

北海道市町村の特産品大集合する8丁目会場
The 8th block venue features a large collection of local specialties from Hokkaido's cities and towns.

Gorgeous and colorful gardening!

彩りを添えるガーデニング!
Gardening adds color!

With boundless love, gratitude, and prayers, we wish Sapporo Autumn Fest 2024, a great food festival where you can experience the taste of autumn in Sapporo, Hokkaido.

YouTube videos

Other photos

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◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)