Friday, September 19, 2025
- 1 Hokuryu Town's Kurosengoku soybeans shine in a new challenge
- 1.1 Participating in the vibrant Asahikawa Station Marche
- 1.1.1 Opening in the best location!
- 1.1.2 A place where producers' passion is directly conveyed
- 1.1.3 Kazuhiro Ushiro, Director of Development and Manufacturing
- 1.1.4 Manufacturing Department, Yoshihiro Kasai, Chief
- 1.1.5 A visit of encouragement from Chairman Takada Yukio!
- 1.1.6 The Kurosengoku booth was a big hit with customers!
- 1.2 Art Marche
- 1.3 A hot topic! Fukagawa's frozen natto vending machine
- 1.1 Participating in the vibrant Asahikawa Station Marche
- 2 YouTube videos
- 3 Other photos
- 4 Related articles and sites
Hokuryu Town's Kurosengoku soybeans shine in a new challenge
Kurosengoku is a rare soybean that Hokuryu Town is proud of. The great power and story contained in each small grain is now captivating many people in a new location.
Face-to-face sales at JR Asahikawa Station and a unique vending machine in Fukagawa City.
The town's challenge, along with the smiles of its people, is leading to the future.
Participating in the vibrant Asahikawa Station Marche
JR Asahikawa Station is a busy place with many people coming and going.
The northern food festival venue, "Northern Blessings Asahikawa Food Marche," began in 2010!
The event took place from Saturday, September 13th to national holiday, September 15th, and featured approximately 200 stores from Asahikawa City and other municipalities across northern Hokkaido, as well as Asahikawa's exchange cities.
Events such as the "Station Marche," "Art Marche," "Shopping Park Venue," "Children's Marche Exciting Exposition," and "Shichijo Midori-dori Performance Area" are being held simultaneously.
Among these is the Asahikawa Station Marche, a popular event that brings together delicious local foods and lovely handmade products.
This is where our Kurosengoku Business Cooperative Association opened its store.
Opening in the best location!
A place where producers' passion is directly conveyed
The store offers a wide selection of lovingly crafted products, including boiled and roasted Kurosengoku beans and tea.
The association's staff carefully explain to each customer about the history, deliciousness, and nutritional value of Kurosengoku.
There was a passion to not just sell products, but to directly convey the warm feelings of the producers.
Kazuhiro Ushiro, Director of Development and Manufacturing
"We have a wide selection of Kurosengoku-related products available. Please be sure to try our delicious Himawaring, baked doughnuts made from rice flour!" says Ushiro enthusiastically.
Manufacturing Department, Yoshihiro Kasai, Chief
"I'm Yocchi, also known as Kawanishi Yoshihiro, the rising star of Kurosengoku! Nice to meet you!!!" says Kawanishi with a cheerful smile as he promotes himself.
A visit of encouragement from Chairman Takada Yukio!
Inside the booth, Takamori Okada of Kita Sorachi Shinkin Bank helped promote Kurosengoku soybeans.
The Kurosengoku booth was a big hit with customers!
Art Marche
Outside the station, an outdoor tea ceremony was held, and at the event's art market booths, many creators set up stalls selling handmade accessories and other items. The venue was filled with a gentle, creative atmosphere, with a lineup of unique and moving works.
We moved on to Fukagawa Roadside Station "Rice Land Fukagawa".
A hot topic! Fukagawa's frozen natto vending machine
Another thing that is attracting a lot of attention is a vending machine in Fukagawa City.
The location is the Fukagawa Wholesale Market Vending Machine Office, directly across from the roadside station Rice Land Fukagawa.
Among the rows of vending machines, one stands out.
The vending machine "Doreemon" sells meat, fish, and sweets!
The fish section has tuna sashimi, boiled hairy crab, sweet cod roe, tuna collar, yellowfin tuna, scallops, salmon roe in soy sauce, and more.
In the meat section, you can find chicken tataki with sauce, umami salted innards, Raijin gyoza, yakitori, and more.
Sweets include Kurosengoku Himawari Ringo and Mireika Strawberry Cream Catalana (with strawberry sauce).
Selling out fast! The legendary Kurosengoku natto
Amazingly, you can buy "Frozen Kurosengoku Natto" and "Hima Ring Baked Donuts" 24 hours a day. This unusual initiative has become so popular that even when they are restocked, they sell out immediately.
The convenience of being able to buy it anytime and the deliciousness of Kurosengoku natto itself have created many repeat customers.
This truly marks the beginning of a new era, where traditional flavors and modern technology are combined.
A new story spun by Kurosengoku in Hokuryu Town.
We will continue to keep an eye on this challenge.
Long lines for charcoal grilled yakitori and Tarikibongan!
There is always a long line at the extremely popular "Charcoal Grilled Yakitori/Tariki Hongan" booth next to the vending machine!
The rice ball shop "Kappougi" looks delicious!
Next door is Kappougi, a rice ball shop that sells rice balls made with Nanatsuboshi and Oborozuki rice grown in Fukagawa!
Kuro-chan, the nutritious and healthy Kurosengoku soybean, sets up stalls at various markets across Hokkaido, spreading his energy and running all over the prefecture!
With boundless love, gratitude and prayers, we offer "Kuro-chan of Kurosengoku Soybeans!", a superfood that brings bright smiles, energy and happiness to people all over the country.
YouTube videos
Other photos
Related articles and sites
