[Sunflower Festival Complete Guide] Not just a spectacular view! How to walk around the "Sunflower Tourist Center" to experience the charm and warmth of Hokuryu Town

Wednesday, July 23, 2025

A field of 2 million sunflowers stretches out as far as the eye can see. There is a place you should definitely stop by to be captivated by the golden sunflowers.

Located in the center of Sunflower Village"Himawari Tourist Center"is not just a rest area, but another main stage packed with Hokuryu Town's delicious food, fun, and the warm hospitality of the townspeople.

Here, heartwarming encounters and discoveries await you, different from those you would have on a stroll through a sunflower field.

table of contents

Calling all foodies! Hokuryu Town's proud gourmet food, where you can see the faces of the people who made it

Himawari Tourist Center Floor Guide
Himawari Tourist Center Floor Guide

The moment you step into the Himawari Tourist Center, an appetizing aroma will fill the air. Eight unique stores will welcome you here, from well-known establishments that have been loved by locals for many years to new and innovative establishments.

First up, try this! The taste of summer memories: "Sunflower Soft Serve Ice Cream"

After a walk, your body will be warmed up.Ajidokoro Yahachi's "Sunflower Soft Serve Ice Cream"The slightly fragrant and creamy taste of the sunflower seeds kneaded into the cake is so exquisite that there are fans who come every year just for it.

New! A cold drink made with Hokuryu Town's specialty, yellow small watermelon

If you're thirsty, try this new drink made with small yellow watermelons, a specialty of Hokuryu Town.Himawari's "Ice Smoothie"Hana Marche's "Sunflower Watermelon"Be sure to give it a try! The refreshing sweetness will fill your mouth.

Savor the flavors of local mothers! Handmade gourmet food that will touch your heart

"Sunflower"Handmade soba noodles and"Akarui Shoten"The shop is lined with rice balls and side dishes lovingly made by local mothers. The deep-fried bread, made with Kurosengoku kinako (roasted soybean flour) from the rare Kurosengoku soybeans that Hokuryu Town is proud of, is somehow nostalgic and delicious, penetrating the soul.

Even those who love hearty meals will be satisfied! Authentic menu of locally produced food

If you're hungry,"Ajidokoro Yahachi""Jirocho""Tawawa Trading Company"Here you can enjoy authentic meals such as udon, beef bowls, ramen, and hearty curries.

A one-of-a-kind souvenir and unforgettable memories

Once you've filled your stomach, it's time to look for souvenirs. Here you'll find a wide selection of products that are packed with the charm of Hokuryu Town and the passion of the makers.

Warm, handmade crafts

"Hana Marche""Akarui Shoten"Here, you will find cloth accessories, accessories, and wooden crafts that have been lovingly made by the townspeople. The cute sunflower-themed goods are perfect as a memento of your trip. These warm-hearted creations are sure to impress upon you."The spirit of harmony and compassion"You will be able to feel it.

Capture the highlights of your trip

The best smile moment is"Himawari Photo Service"A professional photo will capture the beauty of the sunflowers and your radiance in a lasting memory.

The Sunflower Tourist Center is a place where all visitors to the sunflower fields can take home the best smiles and memories.
After receiving the energy and power of the sunflowers, be sure to come here and experience the warm hearts of the people of Hokuryu Town.
We look forward to seeing you all.

Himawari Tourist Center

A wide selection of vending machines
A wide selection of vending machines
The cool interior of the Himawari Tourist Center
The cool interior of the Himawari Tourist Center

Ajidokoro Yahachi

exterior

Sunflower soft serve ice cream, shake
Sunflower soft serve ice cream, shake
Rice burger, waffle, beef bowl, curry rice

Sunflower soft serve ice cream

Sunflower soft serve ice cream: Contains powdered sunflower seeds. Rich in vitamin E, it has a rich, fragrant flavor.
Sunflower soft serve ice cream: Contains powdered sunflower seeds. Rich in vitamin E, it has a rich, fragrant flavor.

Sunflower Moffle and Kurosengoku Moffle

Himawari Moffle (100% glutinous rice from Hokuryu Town), Kurosengoku Moffle (100% glutinous rice from Hokuryu Town)
Himawari Moffle (100% glutinous rice from Hokuryu Town), Kurosengoku Moffle (100% glutinous rice from Hokuryu Town)

The rice is "Nanatsuboshi" sunflower rice from Hokuryu Town.

The rice is "Nanatsuboshi" sunflower rice from Hokuryu Town.
The rice is "Nanatsuboshi" sunflower rice from Hokuryu Town.

Jirocho

Shaved ice, ice cream

Shaved ice, ice cream
Shaved ice, ice cream

Draft beer, yakitori, frankfurters, french fries, udon, soba

Draft beer, yakitori, frankfurters, french fries, udon, soba
Draft beer, yakitori, frankfurters, french fries, udon, soba

Sunflower

Himawari soba (cold), Kake soba (hot), Mori soba (cold), Zangi (fried chicken), cheese balls, croquettes, iced smoothie (yellow watermelon)

Himawari soba (cold), Kake soba (hot), Mori soba (cold), Zangi (fried chicken), cheese balls, croquettes, iced smoothie (yellow watermelon)

Sunflower soba (cold), Zangi (fried chicken)

Sunflower soba (cold), Zangi (fried chicken)
Sunflower soba (cold), Zangi (fried chicken)

Sunflower soba noodles with dipping sauce: Made with sunflower seeds

Croquettes and sunflower soba dipping sauce: made with sunflower seeds
Croquettes and sunflower soba dipping sauce: made with sunflower seeds

Ice smoothie (yellow watermelon)

Ice smoothie (yellow watermelon)
Ice smoothie (yellow watermelon)

Minoritch

exterior

Lots of bread and vegetables
Lots of bread and vegetables

Sunflower watermelon (small yellow watermelon) from Hokuryu Town

Sunflower Watermelon (Small Yellow Watermelon)
Sunflower Watermelon (Small Yellow Watermelon)

Boiled corn from Hokuryu Town

Boiled corn from Hokuryu Town
Boiled corn from Hokuryu Town

Hokuryu Town-grown sunflower rice "Yumepirika" and "Kitakurin"

Hokuryu Town-grown sunflower rice "Yumepirika" and "Kitakurin"
Hokuryu Town-grown sunflower rice "Yumepirika" and "Kitakurin"

Kurosengoku soybeans, buckwheat, etc.

Kurosengoku soybeans, buckwheat, etc.
Kurosengoku soybeans, buckwheat, etc.

Kurosengoku udon, Kurosengoku ramen

Kurosengoku udon, Kurosengoku ramen
Kurosengoku udon, Kurosengoku ramen

Kurosengoku Keema Curry, Kurosengoku Soybean Black Curry

Kurosengoku Keema Curry, Kurosengoku Soybean Black Curry
Kurosengoku Keema Curry, Kurosengoku Soybean Black Curry

First-press sunflower oil, Kurosengoku soybean sunflower oil dressing

First-press sunflower oil, Kurosengoku soybean sunflower oil dressing
First-press sunflower oil, Kurosengoku soybean sunflower oil dressing

Hana Marche

Lots of handcrafts

Lots of handcrafts
Lots of handcrafts

The owner, an artist, welcomes you with a smile

The owner, an artist, welcomes you with a smile
The owner, an artist, welcomes you with a smile

Numerous works with sunflower motifs

Numerous works with sunflower motifs
Numerous works with sunflower motifs

Himawari Mamori, a work by a friend photographer

Himawari Mamori, a work by a friend photographer
Himawari Mamori, a work by a friend photographer

Food and drink corner: The owner will welcome you with a smile

Food and drink corner: The owner will welcome you with a smile
Food and drink corner: The owner will welcome you with a smile

Sunflower Watermelon

Sunflower Watermelon
Sunflower Watermelon

Hanamaru Donuts

Hanamaru Donuts
Hanamaru Donuts

Photo Service

(Reference) Images from last year before the opening are shown.
(Reference) Images from last year before the opening are shown.

Tawawa Trading Company

exterior

exterior
exterior

Everyone greeted with a peace sign

Everyone greeted with a peace sign
Everyone greeted with a peace sign

Ice float, non-alcoholic beer, deep-fried dumplings with bean paste, takoyaki, overflowing hot dog, extra-long sausage, long fries fried in rice oil

Ice float, non-alcoholic beer, deep-fried dumplings with bean paste, takoyaki, overflowing hot dog, extra-long sausage, long fries fried in rice oil
Ice float, non-alcoholic beer, deep-fried dumplings with bean paste, takoyaki, overflowing hot dog, extra-long sausage, long fries fried in rice oil

Bright Shop

Food and drink corner, handicraft corner

Food and drink corner, handicraft corner
Food and drink corner, handicraft corner

They also sell vegetables

They also sell vegetables
They also sell vegetables

Sunflower keema curry, small potatoes with butter, Yumepirika salted rice ball, Kurosengoku soybean flour deep-fried bread, Kurosengoku soybean flour churros

Sunflower keema curry, small potatoes with butter, Yumepirika salted rice ball, Kurosengoku soybean flour deep-fried bread, Kurosengoku soybean flour churros
Sunflower keema curry, small potatoes with butter, Yumepirika salted rice ball, Kurosengoku soybean flour deep-fried bread, Kurosengoku soybean flour churros

Agebitashi

Agebitashi
Agebitashi

Sunflower, Sinensis

Sunflower, Sinensis
Sunflower, Sinensis

Numerous handcrafts

Sunflower patterned plate
Sunflower patterned plate
Straw crafts
Straw crafts

Office (Information Desk)

Office (Information Desk)
Office (Information Desk)

Free Wi-Fi

Free Wi-Fi
Free Wi-Fi

stroller

stroller
stroller

wheelchair

wheelchair
wheelchair

Hokuryu Town Introduction Brochure: English, Korean, Chinese, Japanese

Hokuryu Town Introduction Brochure: English, Korean, Chinese, Japanese
Hokuryu Town Introduction Brochure: English, Korean, Chinese, Japanese

Related pages

The 39th Sunflower Festival (Hokuryu Town, Hokkaido) will be held!
July 20, 2025 (Sunday) - August 18, 2025 (Monday)
❂ Duration: 30 days ❂ Area: Approximately 23 hectares ❂ Number of trees: 2 million ❂ Best time to see: Early August

2025 39th Hokuryu Town Sunflower Festival (Omote)
2025 398th Hokuryu Town Sunflower Festival - Back
Related articles
This article is about the flowering situation (best viewing time/full bloom) of Hokuryu Town Sunflower Village in 2025 and other information related to the Sunflower Village.
Related articles
Unable to retrieve page information.
Related articles
Unable to retrieve page information.

Photography, editing, and website management: Noboru Terauchi Writer: Ikuko Terauchi