Hokuryu Town will be participating in Chika Hokkaido 2024, a promotional event for local cities and towns in Hokkaido!

Tuesday, February 13, 2024

On Thursday, February 8th, from 10:00 to 17:00, the "Chika Hokkaido" local municipal PR event, sponsored by Sapporo City (Planning Division, Policy Planning Department, Urban Planning Bureau), was held in the Kita 3-jo Intersection Square, an underground pedestrian space in front of Sapporo Station. 15 municipalities from within Hokkaido participated, promoting their towns and selling local specialties.

Hokkaido Municipal Promotion Event: Chika Hokkaido 2024

All Hokuryu Town Booth

Participating from Hokuryu Town were town hall staff, staff from Sunflower Park Hokuryu Onsen, and staff from the Kurosengoku Business Cooperative Association, who sold a variety of sunflower rice, sunflower oil, and Kurosengoku soybean products, promoting the appeal of these products!!!

Organizer: Sapporo City (Planning Division, Policy Planning Department, Urban Planning Policy Bureau)

• Date and Time:February 8, 2024 (Thursday) 10:00-17:00
• place:Sapporo Station Underground Pedestrian Space "Kita 3-jo Intersection Plaza"
  　
• Organizer:Planning Division, Policy Planning Department, Urban Planning Bureau, City of Sapporo
• Sponsor:Hokkaido Tourism Organization
• Participating municipalities:15 cities, towns and villages in Hokkaido
  Akaigawa Village, Ashibetsu City, Ishikari City, Eniwa City, Ebetsu City, Kamikawa Town, Shibetsu City, Chishibetsu Town, Tsukigata Town, Tsurui Village, Tobetsu Town, Hakodate City, Hokuryu Town, Mukawa Town, Mori Town

Products exhibited by participating municipalities

The bustling "Chikai Hokkaido 2024"

Due to the Sapporo Snow Festival 2024 event period, the underground pedestrian space is bustling with people even on a weekday.

The event venue at Kita 3-jo Intersection Square was constantly filled with people from start to finish! There was even a TV crew there!

A large number of people also visited the Hokuryu Town booth!!!

Mr. Isao Sugimoto, who came to support us

At the start of the event at 10am, Isao Sugimoto, a member of the Sapporo Hokuryu-kai (Sapporo City), came to support the event.

"We're thinking of various plans to liven up Hokuryu Town, starting from Sapporo!" he said enthusiastically. Stay tuned!!!

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Products displayed at the Hokuryu Town booth

Among the products on display, the popular sunflower rice "Yumepirika" sold out early!

Many Kurosengoku soybean fans visited the store and were constantly purchasing Kurosengoku soybean-related products.

In particular, the newly revamped "Kurosengoku Soy Meat" sold out in no time!

Managing Director Yuji Takada of the Kurosengoku Business Cooperative Association gives a detailed explanation about Kurosengoku soybeans

Yuji Takada, Managing Director of the Kurosengoku Cooperative Association, said,

"I was honestly surprised at how popular the renewed Kurosengoku Soy Meat was and how it sold out.

We played a YouTube video of a dish using Kurosengoku soy meat on our smartphone. After watching the video, customers were impressed and decided to buy some.

It can be difficult to imagine the product just by looking at it, so showing a video of the finished dish may make it easier to understand and more likely to purchase.

In the future, we plan to create a collection of recipes using Kurosengoku soybeans."

Tasting Kurosengoku Don!

Dogs are also welcome

Other participating municipal booths

• Ebetsu City, Tsukigata Town, Mori Town, Ashibetsu City, Shibetsu City, Tsurui Town, Chishibetsu Town, Tobetsu Town, Eniwa City, Ishikari City, Kamikawa Town, Hakodate City, Mukawa Town, Akaigawa Village

Ebetsu City: Ebetsu specialty product set, etc.

Tsukigata Town: Round tomato juice, raspberry jam, etc.

Morimachi: Squid rice, squid rice curry (ready-to-eat), etc.

Ashibetsu City: Frozen cherries, frozen gatatan, etc.

Shibetsu City: 100% Suffolk wool scarves, Ten Cider, etc.

Tsurui Village: Honey, Tsurui cheese pickled in oil, etc.

Chipubetsu Town: Tomato juice Little Red Riding Hood, etc.

Tobetsu Town: Tobetsu strawberry jelly, etc.

Eniwa City: Kabocha nuts, herbal tea, etc.

Ishikari City: Ishikari, handmade dorayaki, etc.

Kamikawa Town: Sounkyo ramen, bear bamboo chai, amazake, etc.

Hakodate City: Konbu dashi soy sauce, Neutral clay figurine monaka, etc.

Mukawa Town: Hokkaido Dinosaur Furikake, dinosaur stuffed toys, etc.

Akaigawa Village: Abe Farm curry, pumpkin buns, Beni Haruka dried sweet potatoes, etc.

A gorgeous lineup of attractive local products that each city, town, and village is proud of!!!

As we thought about the town, a fun and exciting atmosphere unfolded, as if we had actually visited the town.

Before we knew it, the end time of 5pm had come. Cleaning up was also done efficiently and efficiently in just 10 minutes, as expected! Thank you for your hard work!

We send our boundless love, gratitude, and prayers to "Chika Hokkaido," a wonderful event that connects towns and people through the specialties of each region, spreading wonderful exchanges...

Sparkling illuminations in front of AKARENGA Terrace!

YouTube videos

Other photos

Photos of the Hokkaido Municipal Promotion Event, Chika Hokkaido (74 photos) are here >>

◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)