The 2023 Sorachi Block Women's Workshop for Members of the Sorachi Block Commerce and Industry Associations (hosted by the Hokkaido Sorachi Prefectural Federation of Commerce and Industry Women's Clubs) was grandly held in Hokuryu Town! Lecture by Terauchi: 13 years of information transmission in Hokuryu-cho

Monday, October 2, 2023

On September 27 (Wed.) from 15:00, the 2023 Sorachi Block Women's Club of Commerce and Industry Workshop was held at the multipurpose hall of Sunflower Park Hokuryu Hot Springs (Hokuryu-cho), organized by the Hokkaido Sorachi Federation of Women's Clubs of Commerce and Industry (Izumi Hirono, Chairperson).

The 15 participating Sorachi Block commerce and industry associations were from Mikasa City, Ebe Otto, Iwamizawa, Minamihoro Town, Naie Town, Yuni Town, Naganuma Town, Tsukigata, Urausu Town, Shin Totsukawa Town, Imosegyu, Chichibuse Town, Amaryu Town, Numata Town, and Hokuryu Town.

Table of Contents

2023 Sorachi Block Chamber of Commerce and Industry Women's Club Members' Workshop

This year's organizer was the North Block Chamber of Commerce and Industry Women's Club, with the Hokuryu Town Chamber of Commerce and Industry Women's Club (Director Kiyomi Kitajima) serving as secretariat, supported by Mr. Hiyuki Kudo of the Organization and Management Support Department of the Hokkaido Federation of Associations of Commerce and Industry. The event was a great success, with approximately 90 participants from the women's clubs of 15 local chambers of commerce and industry.

Noboru Terauchi (Hokuryu Town portal operator) gave a lecture at the workshop titled "13 years of information transmission in Hokuryu Town.

令和5年度 空知ブロック商工会女性部員研修会
2023 Sorachi Block Chamber of Commerce and Industry Women's Club Members' Workshop

Moderator: Ms. Miki Miura, Director of Women's Club, Numata Town Chamber of Commerce and Industry

司会進行の沼田町商工会女性部部長 三浦実希様
Ms. Miki Miura, Director of the Women's Club of Numata Town Chamber of Commerce and Industry, as hostess.

Opening Speech: Ms. Kiyomi Kitajima, Director of Women's Club, Hokuryu Town Chamber of Commerce and Industry

北竜町商工会女性部部長 北島喜代美様
Ms. Kiyomi Kitajima, Director of Women's Club, Hokuryu Town Chamber of Commerce and Industry

Ladies and gentlemen, welcome to Hokuryu Town, the town of sunflowers. My name is Kitajima, the head of the women's division of the Hokuryu Town Chamber of Commerce and Industry. I would like to thank all of you for attending today.

The 2023 Sorachi Block Chamber of Commerce and Industry Women's Club Workshop will now begin.

廣野いづみ会長、加藤洋子副会長、大坂とき江副会長
From left: Izumi Hirono, Chairperson of the Sorachi Prefectural Federation of Women's Clubs of Commerce and Industry (Women's Club Director of Urausu Town Commerce and Industry Association), Yoko Kato, Vice Chairperson of the same (Women's Club Director of Nanporo Town Commerce and Industry Association), Tokie Osaka, Vice Chairperson of the same (Women's Club Director of Naganuma Town Commerce and Industry Association)

Women's Club of the Amaryu Town Chamber of Commerce and Industry Pledge: Ms. Hiroe Tayu, Director of the Women's Club of the Amaryu Town Chamber of Commerce and Industry, led the entire group in singing the pledge.

  • We, the Women's Club of the Chamber of Commerce and Industry, will be a good collaborator and promoter of regional development and growth by taking advantage of the characteristics of women.
  • We, the Women's Club of the Chamber of Commerce and Industry, are committed to the mission of women in commerce and industry, and will be a driving force for the revitalization of the organization.
  • We, the Women's Club of the Chamber of Commerce and Industry, will strive to promote the general welfare of society and play a role in the development of a prosperous town.

Women's Club of Commerce and Industry Song: All members sang in chorus led by Ms. Keiko Tayu, Director of the Women's Club of Imosegyu Chamber of Commerce and Industry

  1. A woman's smile is beautiful, burning with hope.
    Creating an ideal livable town by bringing together kind hearts
    The Women's Club of the Chamber of Commerce is clean, bright, and proud of its hometown.
  2. A woman's sincerity, frugality, abundance, knowledge, refinement.
    Put yourself in the shoes of your customers and deliver happiness to them.
    The Women's Club of the Chamber of Commerce is clean, bright, and proud of its hometown.
  3. A woman's wish, warm, from village to town, the light of day
    The joy of working today is a rainbow in everyone's workplace.
    The Women's Club of the Chamber of Commerce is clean, bright, and proud of its hometown.

 

Opening Remarks: Ms. Izumi Hirono, President of the Federation of Women's Clubs of Sorachi Prefectural Chamber of Commerce and Industry (Director of Women's Club of Urausu Town Chamber of Commerce and Industry)

空知管内商工会女性部連合会 会長 廣野いづみ様(浦臼町商工会女性部部長)
Ms. Izumi Hirono, Chairperson of the Federation of Women's Clubs of Sorachi Prefectural Chamber of Commerce and Industry (Director of Women's Club of Urausu Town Chamber of Commerce and Industry)

Thank you, Mr. Toshimasa Takahashi, Deputy Mayor of Hokuryu Town, Mr. Masahito Fujii, Chairman of the Hokuryu Town Chamber of Commerce and Industry, and Mr. Noboru Terauchi, operator of the Hokuryu Town Portal on the Hokuryu Town website, who will be giving a presentation today. Thank you very much.

Now, the Sorachi Block Chamber of Commerce and Industry Women's Club Workshop will be held for the first time in four years due to the effects of the new coronavirus.

Previously, we had asked the women's clubs of the Chamber of Commerce and Industry to serve as the organizers to outline the program, but from this year, we are changing the format to have each of the North, Central, and South block units serve as the organizers.

This year, we have asked the Women's Club of the North Block of the Chamber of Commerce and Industry to provide an overview. Originally, the North Block consisted of 4 town chambers of commerce and industry, but since there are 15 chambers of commerce and industry, we decided to ask the Women's Club of the Uryu Town Chamber of Commerce and Industry to participate in the management of the North Block.

I would like to thank all the women's clubs in these five towns for their efforts from preparation to today.

Although the pace of the new corona has calmed down, the environment surrounding our small businesses still remains difficult to foresee due to prolonged high raw material prices and labor shortages.

Under these circumstances, we, the Women's Division of the Chamber of Commerce and Industry, are expected to utilize our unique female perspectives and rich sensitivities to create an attractive community, and to engage in meticulous activities.

The Women's Club of the Chamber of Commerce and Industry is facing a difficult situation in conducting its business due to a decrease in the number of members, but I believe that there are many things that can be done in cooperation with each other that cannot be done by a single women's club.

We hope that you will deepen exchanges with as many people as possible today and make use of them in your future women's club activities.

I have heard that there will be the annual Hokkaido Bon Odori dance performed by the members of the North Block at the social event. I would like to enjoy it with everyone.

These are my brief opening remarks."

Guest Speech: Mr. Toshimasa Takahashi, Deputy Mayor of Hokuryu Town

 北竜町副町長・高橋利昌 様
 Mr. Toshimasa Takahashi, Deputy Mayor of Hokuryu Town

I would like to congratulate you on today's Sorachi Block Chamber of Commerce and Industry Women's Club Members' Workshop. I would like to express my deep appreciation and gratitude for your efforts to promote your hometown by organizing events and respective projects.

Although it has cooled down a bit recently, this summer has been very hot, with heat stroke alerts being issued.

The Hokuryu Sunflower Festival attracted 208,000 visitors.

The infection control measures for the new coronas have been well mitigated, but the patients are slowly recovering in their daily lives.

Russia's invasion of Ukraine has brought disruption to our daily lives.

In the midst of a declining population, falling birthrate, and aging society, there are major issues such as a decrease in the number of consumers and a decrease in the number of productive people, but we hope that this training will be meaningful for all participants.

I would like to extend my best wishes to the Women's Club of the Chamber of Commerce and Industry for the continued good health and success of all participants and for the further development of your business establishments. I would like to extend my sincere congratulations to you today.

Lecture: Noboru Terauchi, Hokuryu Town Portal operator, "13 years of transmitting information about Hokuryu Town

北竜町ポータル運営者・寺内昇 様
Noboru Terauchi, Hokuryu Portal operator
「喜びの共感」北竜町の情報発信一筋13年
Sympathy for Joy" - 13 years of transmitting information in Hokuryu Town

Today's Content

本日の内容「喜びの共感」北竜町の情報発信一筋13年
Today's content "Sympathy for Joy" - 13 years of information dissemination in Hokuryu Town

Self-Introduction

  • Both husband and wife were born in 1956 and are 67 years old. They were classmates in elementary school (6th grade) and junior high school (Tokyo, Japan).
  • Noboru sailed to Hawaii on the sailing ship Nippon Maru during his senior year at Tokyo University of Mercantile Marine. He invited Ikuko to come to the Harumi Wharf in Tokyo to see the ship.
  • Noboru joined a shipping company and while working as a navigator on international routes, he developed a love for her through correspondence delivered to the port. 26 years old, they married and had a son and a daughter. At the age of 29, his shipping company went bankrupt with the largest debt after the war, and after changing jobs several times, Noboru joined the Nippon Foundation at the age of 36.
  • Moved to Hokuryu Town in 2010 due to illness. 2011 Portal of Hokuryu Town opened - 2023 update ongoing.
自己紹介:私達の馴れ初め
Self Introduction: Our Familiarity
夫婦同い年で26歳の時結婚
Married at the same age, 26.
昇:日本財団(17年間勤務)郁子:全国農業協同組合連合会本所(身体障害者枠で3年間勤務)
Noboru: Nippon Foundation (worked for 17 years) Ikuko: National Federation of Agricultural Cooperatives, Headquarters (worked for 3 years in the handicapped category)
移住の経緯
Background of immigration

2. the meaning and importance of information dissemination

  • Empathy with the sincere way of life of the townspeople → Disseminate the joy of the townspeople → Share the joy of Hokuryu Town with people all over the world
情報発信の意味・重要性
Meaning and importance of information dissemination

About the Hokuryu Portal

  • The entire site is managed by a husband and wife team. Wife Ikuko is in charge of text, design, and photo selection, while husband Noboru is in charge of photography, web design, and editing.
  • Aiming to shed light on the town as it really is and to provide information on the landscape, agriculture, businesses, and activities of the town's residents from all perspectives, and to update the information on a daily basis in a timely manner.
  • Over the past 14 years, the company has published more than 12,000 articles. More than 2 million visitors and 8 million pages read.
北竜町ポータルとは
What is Hokuryu Portal?
世界が注目する日本の素晴らしさ=北竜町の素晴らしさ
The world's attention to the splendor of Japan = the splendor of Hokuryu Town

4. Vigorous and energetic activities of Hokuryu Town residents

  1. Promoting the town throughout Japan and abroad:Visiting Hokkaido, Osaka, Chiba, Fukuoka, Okinawa, Taiwan (Taipei and Taichung), and other prefectures throughout Japan to promote the town's attractions and specialties.
  2. Town activities that bring the town together, cooperate with each other, and thrive:Sunflower Village mowing (town resident volunteers), Hokuryu Sunflower IC maintenance, Wa Neighborhood Association mowing and trash pickup activities, Sapporo Autumn Fest exhibit (specialty product sales)
  3. Vibrant and energetic! Activities filled with senior power:Hokuryu-cho Sunflower University, Hokuryu-cho Sunflower Olympic Games
  4. Enjoy and maintain good health through sports:Hekisui Mini Volleyball Club, Park Friend Cup Park Golf Tournament
  5. Continue to hold events for children to enjoy:Wanpaku Summer Festival, Yukinko Festival, Hokuryu Kendama Festival, Makuryu Shrine Autumn Festival Fair
  6. Activities that bring smiles and laughter to the faces of mothers and young people:Hokuryu Marche, shimenawa making experience
日本各地・海外でのPR活動
PR activities throughout Japan and overseas
  • An article about a visit to JA Kino Hapio (Otofuke-cho) for rice sales promotion activities.Click here to read the feature article >>)
  • An article about a visit to the former village of Honno (now Inzai City, Chiba Prefecture), home of the Hokuryu-cho pioneer immigrant group led by Shoichiro Yoshiue, in commemoration of the 120th anniversary of the opening of the town.
    Through this interview, I could feel the deep gratitude to our ancestors and the great pioneer spirit that has been passed down from the present to the future.Click here to read the feature article >>)
米販売促進活動(大坂、沖縄県糸満市)
Rice sales promotion activities (Osaka, Okinawa, Itoman City)
協議会、イベント参加(福岡市、台湾台北)
Participation in council meetings and events (Fukuoka City, Fukuoka; Taipei, Taiwan)
日本農業賞大賞授賞式(東京NHKホール)、裕毛屋での北竜町物産展開催(台湾台中市)
Japan Agricultural Award Grand Prize Presentation Ceremony (Tokyo NHK Hall); Beiryu-cho Product Exhibition held at Yumo-ya (Taichung, Taiwan)
  • Received the 46th Japan Agricultural Award Grand Prize at Tokyo's NHK Hall.
    The Hokuryu Sunflower Rice Production Cooperative obtained the JAS standard for agricultural products for the publication of production information in 2006 (Heisei 18). It is the first and only paddy rice collective organization in Japan to acquire this certification. The Grand Prize was awarded to the cooperative in recognition of its efforts to ensure traceability, which enables consumers to check production information on paddy rice.Click here to read the feature article >>)
  • Yuh Mao Ya" in Taichung, Taiwan, is a large high-end food supermarket selling mainly Japanese food products. The company declared (in 2012) that its food and refrigerated/frozen foods are "free of harmful additives," and under its basic strategy of "providing customers with safety, security, health, and nature," it mainly handles additive-free ingredients, with Japanese foods making up approximately 80% of its total merchandise (see the table below).Click here to read the feature article >>)
ひまわりライス道東ユーザー表敬訪問、北竜町ポータルの情報発信活動が国に認められ「オーライ!ニッポン大賞ライフスタイル章受賞」(受賞者の集い@東京都品川区)
Courtesy visit to Sunflower Rice Doto users, and "Ourai," the Hokuryu Town Portal's information dissemination activities recognized by the government! Nippon Grand Award Lifestyle Chapter" (Awards Gathering at Shinagawa Ward, Tokyo)
  • Sunflower Rice East Hokkaido User Courtesy Visit 3 days/2 nights: 1,007 km 2019 (Japanese only)Click here to read the feature article >>)
  • In July 2023, "The 19th All Right! Nippon Grand Prize Award Ceremony and Gathering of the 18th and 17th Awardees" will be held in Shinagawa in July 2023 (represented by Mr. Moshi Yoro).
    Since the awards ceremony could not be held due to Corona, the "Awards Gathering" was held this year, bringing together the three years of awards, and about 35 award-winning groups and 70 people, including related parties, gathered.
    All right! Nippon Grand Prize aims to "All right" the whole country by promoting the exchange of "people, goods, and information" between urban and rural areas.
    In 2021, we were the only company from Hokkaido to receive the "Lifestyle Award," which was highly praised for the inspiring way we interact with local residents and integrate into the community, and for the great energy we inspire in people in similar circumstances.Click here to read the feature article >>)
町が一丸となり協力し活気づく町の活動
Towns come together to cooperate and energize town activities
  • Mowing and thinning of the Sunflower Village by the residents of Hokuryu Town 2023 With deep affection and sincerity 2023 (Click here to read the feature article >>)
  • Volunteer activities since the opening of the Hokuryu Sunflower IC jointly conducted by the Fukagawa Road Office of the Sapporo Development and Construction Department, the Hokuryu Town Office, and the Hokuryu Construction Industry Association 2020 (Click here to read the feature article >>)

 

老人クラブ道路清掃・ゴミ拾い、さっぽろオータムフェスト北竜町出展
Senior citizens' club road cleaning and trash pickup, Sapporo Autumn Fest exhibition in Hokuryu-cho
シニアパワー漲る活動(フロアカーリング体験、北竜町ひまわりオリンピック)
"Senior Power Activity (Floor Curling Experience, Hokuryu Town Sunflower Olympics)"

 

スポーツを通して楽しく健康維持(碧水ミニバレー、パークゴルフ大会)
Enjoy and maintain good health through sports (Hekisui Mini Volleyball, Park Golf Tournament)
  • Smiles spread and laughter echoes in the "Hekisui Mini Volleyball Club," where men and women of all ages gather to enjoy themselves in Hokuryu Town 2019 (Japanese only)Click here to read the feature article >>)
  • The 5th Park Friend Cup Park Golf Tournament (Sunflower Park Golf Course, Hokuryu Town): 122 golfers from all over the province gathered to play golf, with the oldest player at 93 years old in good spirits! The year 2023Click here to read the feature article >>)
子どもたちが楽しむイベント活動(わんぱく夏まつり、ゆきんこまつり)
Event activities for children to enjoy (Wanpaku Summer Festival, Yukinko Festival)

 

北竜けん玉まつり、真龍神社秋季例大祭縁日
Hokuryu Kendama Festival, Makuryu Shrine Autumn Festival fair

 

北竜マルシェ、しめ縄製作体験会
Hokuryu Marche, shimenawa making workshop

 

5. 8 cases are introduced from many examples of Hokuryu Town being introduced via mass media (Hokuryu Town Portal images were adopted).

にっぽん絶景の旅(K&Bパブリッシャーズ 2014年)
Japan's most scenic journey (K&B Publishers, 2014).
ことりっぷマガジンVol.5 2015年夏号(昭文社)
Kotorippu Magazine Vol. 5 Summer 2015 (Shobunsha)
東武トップツアーズ(東京)北海道2017旅行パンフレット表紙
Tobu Top Tours (Tokyo) Hokkaido 2017 Travel Brochure Cover
自由民主党・月刊女性誌「りぶる」2018年
Liberal Democratic Party, Monthly Women's Magazine, Riburu, 2018
ANAホームページTravel & Life ひまわり畑2021年
ANA HomepageTravel & Life Sunflower Field 2021
HIS北海道版・国内バスツアー ひまわり畑2021年
HIS Hokkaido Version, Domestic Bus Tour, Sunflower Field 2021
日本政府観光局(JNTO)Visit Japan キャンペーンサイト ひまわりの里2022年
Japan National Tourism Organization (JNTO)Visit Japan Campaign Site: Sunflower Village 2022
ぐうたび北海道Blog 北竜町ひまわりの里2023年
Gutai Hokkaido Blog: Sunflower Village in Hokuryu Town 2023

Video Introduction: "The Colors of Hokuryu Town" and "The Four Seasons of Hokuryu Town

Video "Colorful Colors of Hokuryu Town" 2014

Video "Four Seasons in Hokuryu Town" 2020

7. Summary of the day

For us, information dissemination means "joyful empathy!
By shining a light on Hokuryu Town as it is, we can share with each other the charms and joys that exist today, and feel the joys of others as our own.

For us, information dissemination means "joyful empathy.

Nowadays, the world is seeing media broadcasts from various countries that Japan is a truly developed country. They are praising "a culture that practices compassion and harmony."

Hokuryu-cho is one of the embodiments of the splendor of Japan. I will continue to transmit that joy to the best of my ability by chewing on the charms and joys of Hokuryu-cho.

私達にとっての情報発信とは「喜びの共感」!
For us, information dissemination means "joyful empathy!

With heartfelt thanks to all of you

We knew nothing about Hokkaido, but we were fortunate to have a chance to live in Hokuryu Town, and we moved to Hokuryu Town in 2010. 13 years have passed since then.
As soon as I set foot in Hokuryu Town, I was touched by the great nature of Hokuryu Town in Hokkaido, felt the warmth and kindness of many townspeople, and was continuously impressed by everything I saw and heard that was new and fresh.

Every day is an exciting and thrilling "search for treasures in Hokuryu Town. When we shine the light of information dissemination on the town as it is, the things we take for granted that we have never paid attention to before start shining brightly and strangely.
It was like a magical light power, a great and inspiring light that spread and sparkled around the world on the airwaves of the Internet with enormous power and speed in the blink of an eye.

There is good and bad in the world equally.
If you focus on and tune in to complaints and other people's misfortunes, your own mind will surely be dragged down by the low vibrations, and your heart will become heavy and depressed. Therefore, if you continue to make an effort to direct your attention toward what soothes your heart (good things) by shining the magic light on them, you will naturally begin to smile and your heart will lighten and become brighter. That is exactly what "treasure hunting" is all about.

We are here today thanks to the people of Hokuryu who warmly and gently watch over us. Words cannot express how grateful we are. Thank you very much!
We will walk slowly through the remainder of our lives, hand in hand, as a couple, with a firm sense of gratitude in our hearts for our debt to all of you. And as long as our minds and bodies can move, we will cherish every moment and do our best to continue our "search for treasures in Hokuryu-cho" with all our hearts.

With boundless love, gratitude and prayers to the town of Hokuryu, which is full of magical, sparkling, energetic and bright light power.

🌻 Followed by an exchange >>

Hokuryu Town Portal

On Monday, October 2, 2023, after the 2023 Sorachi Block Women's Club of Commerce and Industry Workshop hosted by the Hokkaido Sorachi Area Chamber of Commerce and Industry Women's Clubs Association, a place...

Youtube video "Workshop & Social event" (Japanese only)

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◇ Reporting and writing by Ikuko Terauchi (Photography and editorial assistance by Noboru Terauchi)

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