Hokuryu-cho Sunflower Tourism and Product Fair 2021 (Chikaho) All Hokuryu to promote the town!

Monday, November 8, 2021

The "Hokuryu-cho Sunflower Tourism and Product Fair 2021" was held for three days from November 1 (Mon.) to 3 (Wed.) at the Sapporo Ekimae-dori Underground Plaza, Kita 1-jo Event Space East (between Exits 7 and 10).

Table of Contents

Hokuryu-cho Sunflower Tourism and Product Fair 2021 Poster

Hokuryu Town Sunflower Tourism and Products Fair 2021
Hokuryu Town "Sunflower Tourism and Product Fair 2021" (Japanese only)

This year, the Sapporo Autumn Fair and various other events were cancelled due to the Corona Vortex. This year's Hokuryu Town Product Fair started as the first event after the lifting of the state of emergency declaration, which had been issued about four times so far.

The fair was held to promote the spread and expansion of Hokuryu Town's specialty products and tourism, and was organized by the Hokuryu Town Office, JA Kitasorachi Hokuryu Branch Office, Hokuryu Promotion Public Corporation, Kurosekishi Business Cooperative Association, and Hokuryu Construction Association, all of whom were involved in the event. Several staff members from each organization participated in the event, taking turns to enthusiastically promote the town of Hokuryu.

The Chikaho (Sapporo Station underground pedestrian space) is a busy place, with people constantly coming and going.

Introduction of Hokuryu Town specialties, etc.

He took off his mask for a moment during the photo shoot and agreed to be photographed.

Overall coordination (Hokuryu Town Hall staff: Industry Division in charge)

Overall coordination (Hokuryu Town Hall staff)
Overall coordination (Hokuryu Town Hall staff: Industry Division in charge)

New rice produced in Hokuryu Town (JA Kitasorachi Hokuryu Branch)

Selling new rice from Hokuryu Town "Nanatsuboshi" (5-gasu scoop), "Yumepirika", "Oborozuki", "Kitakurin", "Germinated brown rice Nanatsuboshi", and others.

New rice produced in Hokuryu Town (JA Kitasorachi Hokuryu Branch Office, Hokuryu Town Construction Association)
New rice produced in Hokuryu Town (JA Kitasorachi Hokuryu Branch Office, Hokuryu Town Construction Association)

New rice Natsububoshi No.5 square scooped

New rice Natsububoshi No.5 square scooped
New rice Natsububoshi No.5 square scooped

Various new rice

Various new rice
Various new rice

Sunflower oil, etc. (Hokuryu Promotion Public Corporation)

Sells Brilliant Sunflower Oil, Roasted Sunflower Oil, Kuro Sengoku Sunflower Oil Dressing, Hokuryu Sunflower Balm, Sunflower Cookies, Tagara Mochi Rice Cakes, etc.

Sunflower oil, etc. Hokuryu Promotion Public Corporation
Sunflower oil, etc. Hokuryu Promotion Public Corporation

Sunflower oil related products

Sunflower oil related products
Sunflower oil related products

Dressing, sunflower cookies.

Dressing, sunflower cookies.
Dressing, sunflower cookies.

Consultation on immigration and new farming (Hokuryu Town Hall staff, Hokuryu Town Agricultural Committee members, etc.)

Farming and Migration Consultation
Farming and Migration Consultation
Promoting Hokuryu Town!
Mayor Yutaka Sano also participated to promote Hokuryu Town!

New Farmer Brochure

New Farmer Brochure
New Farmer Brochure
Agriculture in Hokuryu Town!
Agriculture in Hokuryu Town!

◎ Click here for full brochure >>

Hokuryu Town Portal

Thursday, November 18, 2021 The Hokkaido New Farmers Fair 2021 will be held on November 23 (national holiday) at Access Sapporo (Sapporo)....

Kuro Sengoku Soybeans (Kuro Sengoku Business Cooperative)

We sell fresh Kuro-sengoku soybeans, Kuro-chan-don, Bean and Rice Set, Kuro-sengoku Kariitto! Kuro Sengoku Kinako, Kuro Sengoku Dry Pack, Kuro Sengoku Flake, Kuro Sengoku Tea, etc.

Kuro Sengoku Soybeans (Kuro Sengoku Business Cooperative)
Kuro Sengoku Soybeans (Kuro Sengoku Business Cooperative)

Kuro Sengoku Soybean Meat

Kuro Sengoku Soybean Meat made its first appearance at this year's event! It is a processed product made by pressing oil from Kuro Sengoku soybeans, heating and pressurizing it, and drying it at high temperature, giving it a meat-like texture.

Cooking easily, just like a ground meat dish! Please take this opportunity to try it!

Kuro Sengoku Soybean Meat first appeared on the market!
Kuro Sengoku Soybean Meat first appeared on the market!

New rice Natsububoshi 5gasu scooping

The new rice Natsuboshi 5-goume square scooping is a big, big service!

Great success!
Great success!

This is a service from me! Hi! One more!

For 300 yen a time, the five-gou masu are filled with seven or eight cups of new rice. 'Here's a service from me! Hi! One more serving! and many times more, and a big serving of new rice!

Service from me!
Service from me!

The lineup is very popular!

The event was a great success throughout the three days with people constantly lining up to get their hands on the new rice!

The lineup is very popular!
The lineup is very popular!

200 kg of new Natsuboshi rice added on the third day

Initially, 700 kg of new Natsuboshi rice was prepared for scooping, but it was sold out in two days due to unexpected popularity! Thanks to the great efforts of the people involved, an additional 200 kg of brown rice was milled and brought in in a hurry.

Additional new rice brought in!
Additional new rice brought in!

New rice is reputed to be very tasty.

Throughout the three days, many people came back again and again saying, "The new rice was so delicious!" and many of them came back again and again, some of them even said, "This is my sixth time! Some of them even said, "This is my sixth time!

Thankful repeaters came to the event!
Thankful repeaters came to the event!

Cute scooping with tiny hands!

Family fun!
Family fun!

Miyan is also a joy to be around!

Meeyan (Ms. Mitsue Kimura, Hokkaido Food Meister), who is in charge of the three-page Thursday edition of HBC Radio's "Asagan Sakurai", also came to the event and gave a shout-out!

Miyan (Ms. Mitsue Kimura, Hokkaido Food Meister) is also a joy to be around!
Miyan (Ms. Mitsue Kimura, Hokkaido Food Meister) is also a joy to be around!

Hokuryu Town Portal

Monday, February 3, 2020 On Wednesday, January 29, 2020, from 11:00 a.m., at the Hokuryu-cho Community Center Cooking Room, a Redeath School Cooking Class (...

Over 900 kg of Natsuboshi (about 15 bales) in 3 days

Over 900 kg of new Natsuboshi rice scooped during the three days were sold out!

900 kg sold out in 3 days!
900 kg sold out in 3 days!

Thank you very much!

The customer who purchased the last of the rice! Everyone applauded!

A round of applause for the last customer to purchase rice!
A round of applause for the last customer to purchase rice!

Kurokeshi Soybeans

The explanation of how to cook Kuro Sengoku soybeans, how to cook them, and the nutrition of Kuro Sengoku soybeans were very popular with the customers who listened attentively and with great interest!

Fans of Kuro Sengoku visit

Many big fans of Kuro Sengoku Soybeans came to the event! Thank you very much!

Constant attendance of Kuro Sengoku fans!
Constant attendance of Kuro Sengoku fans!

Courteous and attentive staff

Careful explanation of Kuro Sengoku soybeans
Careful explanation of Kuro Sengoku soybeans
Customers listening attentively
Customers listening attentively

Consultation for new farmers and immigrants

This year, a new farmer and immigration consultation and questionnaire corner was set up to promote the attractiveness of Hokuryu Town!

Shigeki Mizutani, Representative Director (Honoka Agricultural Cooperative), giving advice
Shigeki Mizutani, Representative Director (Agricultural Cooperative Association HONOKA), providing consultation.

Visitor Survey

Many people responded to the survey. Thank you very much!

Customer filling out a questionnaire
Customer filling out a questionnaire
Thank you for your valuable input!
Thank you for your valuable input!
Thank you for the survey!
Thank you for the survey!

Appealing to people coming and going in Chickahawk

Mayor Yutaka Sano personally promotes Hokuryu Town

Mayor Sano himself helped scooping new rice and enjoyed talking with customers to promote the charms of Hokuryu Town!

Mayor Sano promoting the new rice
Mayor Sano promoting the new rice
Mayor Sano watches over the long line
Mayor Sano watches over the long line
Enjoy talking with customers.
Enjoy talking with customers.

Appealing to the youth of Hokuryu Town

Calling out to people coming and going in Chikaho
Calling out to people coming and going in Chikaho

The young people who participated in the event, including Hokuryu Town Hall officials and members of the Hokuryu Town Construction Industry Association, made a heartfelt appeal of Hokuryu Town's attractions to the people who came and went incessantly at the Chikaho.

We are here from Hokuryu Town, the town of sunflowers. The fair will be held for three days from today. Please stop by and visit us at the fair. We will also be offering a scooping event for 300 yen for a 5-gasu portion of Hokuryu-machi's delicious new rice.

All of the rice in Hokuryu Town is grown with low pesticides, and we promote responsible clean agriculture where you can 'see who in the town grew the rice and how' by holding your phone over the QR code. We also received the Japan Agricultural Award Grand Prize. We have also acquired the JAS standard for agricultural products for which production information is disclosed.

We are also offering a 5-gou scoop of new rice for only 300 yen.

Kuro Sengoku soybeans are small black soybeans that are highly nutritious, savory, and delicious. This time, we are bringing a rare Kuro Sengoku soybean meat, a processed product of Kuro Sengoku soybeans.

The event will be held for three days starting today, so please do not miss this opportunity to visit us! Please do, please do! and all the staff members who will do their best to promote Hokuryu Town to the very end, even if their voices are broken with all their might!

Appealing the charm of Hokuryu Town with all your heart
Appealing the charm of Hokuryu Town with all your heart

I was struck by the enthusiasm of the all-Hokuryu staff, who did their best to promote Hokuryu Town throughout the three days.

Those who came to support us

Many people from the Sapporo Hokuryu-kai (hometown association of people from Hokuryu-cho), classmates, and fans of Hokuryu-cho came to support and encourage us. Thank you very much!

Sapporo Hokuryu-kai and Hokuryu-cho classmates

On Monday, November 1, at the very beginning of the first day, Mr. Hideo Konishi, President of Sapporo Hokuryu-kai, visited us to give us encouragement!

Hideo Konishi, Chairman, Sapporo Hokuryukai
 Hideo Konishi, Chairman, Sapporo Hokuryukai

Sunflower Village in Hokuryu-cho, Hokkaido, a superb view of Japan. A sightseeing spot in Hokkaido. Please come and see it. Rice sommelier raves about "Oborozuki...

Classmates.
Classmates.
A nostalgic encounter with a classmate
A nostalgic encounter with a classmate

Friends, acquaintances, acquaintances

With Mayor Sano!
With Mayor Sano!
A happy moment!
A happy moment!
Thank you for visiting!
Thank you for visiting!

Miyan (Ms. Mitsue Kimura, Hokkaido Food Meister)

A quick snap around Miyan!
A quick snap around Miyan!
Miyan carefully explains to customers how to cook Kuro Sengoku soybeans!
Miyan carefully explains to customers how to cook Kuro Sengoku soybeans!

Yasuto Noshikawa, who was transferred from the Hokkaido Government

Mr. Yasuto Noshirokawa, former deputy director of the Sunflower Project Promotion Office, who was seconded from the Hokkaido Government, visited the event.

Mr. Noshigawa also came to give encouragement!
Mr. Noshigawa also came to give encouragement!
Hokuryu Town Portal

Friday, June 5, 2020 This year, the Sunflower Festival was cancelled due to the new coronavirus, and unfortunately, the Sunflower Village has...

Final sales pitch and appeal for all Hokuryu's all-out effort

On the last day, the new rice was sold out by around 3:00 p.m., so the staff members in charge of rice went around to support the sale of the few remaining sunflower oil and kuro-sengoku soybeans. The entire staff cooperated with each other and gave their all for the final sales!

All the best for the last sale!
All the best for the last sale!

tidying up

Working together!
Working together!
tidying up
tidying up

The fair is over! Good night!

Finally, Ms. Mami Uemura, a member of the Hokkaido Assembly, took time out of her busy schedule to come and give us a pep talk. Thank you!

Good night!
Good night!

Sapporo Chrysanthemum Festival 2021

The Sapporo Chrysanthemum Festival 2021 will be held at Chikaho from November 3 to 5.

Sapporo Chrysanthemum Festival 2021
Sapporo Chrysanthemum Festival 2021
Splendid large-flowered chrysanthemum
Splendid large-flowered chrysanthemum

With boundless love, gratitude and prayers for the shining product fair of Hokuryu Town, which united the passion of all Hokuryu people who love Hokuryu Town and did their best to promote Hokuryu Town's specialties and the town's charms.

More Photos

Click here for 275 photos of the Hokuryu-cho Sunflower Tourism and Products Fair 2021 >>

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Kuro Sengoku Business Cooperative
Kuro Sengoku soybeans are characterized by their sweet, rich flavor and green flesh, even though the outer skin is black.
Kuro Sengoku Business Cooperative, directly managed online store is here >>
Kuro Sengoku Business Cooperative

◇ Photography and Editing: Noboru Terauchi Reporting and Writing: Ikuko Terauchi

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