On Thursday, April 24th, a first for Japan! The Itasha sweet potato shop [Yakimo-ya Mai-chan] will pre-open at the recycle shop "Smile Hokuryu Main Store" in Hokuryu Town! Grand opening on April 29th (㊗️ Showa Day)!

Friday, April 25, 2025

On Thursday, April 24th, Sweet Potato Shop Mai-chan (owner: Tomizawa Masanori) will have a pre-opening at the Smile Hokuryu main store, a recycle shop in Hokuryu Town!

[Yakimoya Mai-chan] is now open!

Collaboration with Vtuber "Hinomoto Mai"

This is a sweet potato kitchen car in collaboration with virtual YouTuber "Vtuber Hinomoto Mai."

The Daihatsu Midget three-wheeled auto rickshaw has been transformed into the official itasha car, "Hinomoto Midget," in collaboration with Vtuber Hinomoto Mai!

In addition, in a collaborative project with Vtuber Hinomoto Mai, it will be turned into a sweet potato kitchen car called Yakimo-ya Mai-chan!

Vtuber "Hinomoto Mai" is a local enthusiast who has been traveling around Japan by car, motorcycle, and foot for over 300 days a year, visiting all 47 prefectures for over 6 years. She has completed the journey around Japan 6 times!

Authentic baked sweet potatoes slowly roasted with double infrared rays

These delicious sweet potatoes are authentic roasted sweet potatoes, slowly roasted over charcoal using double infrared rays!
Mai-chan's voice, sweeter than roasted sweet potato, rings out from the food truck, and the fragrant smell of sweet potato draws in both your heart and your stomach...

Mai-chan's voice coming from the speaker of [Yakimo-ya Mai-chan]

"Stone-baked sweet potatoes! Sweet potatoes!
Delicious, delicious sweet potatoes!
It's delicious, fluffy sweet potatoes!
Stone-baked sweet potatoes are warm and delicious!
Would you like some delicious hot stone-roasted sweet potatoes?"

Grand opening on April 29th (Showa Day)

Pre-opening from 12:00 on Thursday, April 24th.
When I visited around 2pm, they were almost sold out!!!
I'm glad it's still there!
The grand opening will be on April 29th (㊗️ Showa Day)!

Delicious baked sweet potatoes!

Sweet and fluffy, these are warm and delicious baked sweet potatoes!
It was delicious ~ Thank you for the meal!

The wonderful bond between Happy Smile-san and the cute Mai-chan, and the sweet and delicious roasted sweet potato with boundless love, gratitude, and prayers...

Youtube Video

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From an Italian car to an American car! A sweet potato kitchen car in collaboration with Vtuber Hinomoto Mai, [Yakimoya Mai-chan], will have its grand opening on April 29th (Showa Day) at Smileacle Hokuryu Main Store in Hokuryu Town, Hokkaido! [Smile Hokuryu Main Store]

Thursday, April 17, 2025...

Hokuryu Town Portal

The sister store of "Recycle Smile" in Hokuryu-cho, Sorachi District was introduced.

On Wednesday, February 21, 2024, the Hokkaido Shimbun newspaper (Sapporo City) ran an internet site called "Hokkaido Shimbun Digital" and posted an article titled "10 Ward Special..."

　
◇ Photography, editing and website management: Noboru Terauchi Writer: Ikuko Terauchi