[Sunflower watermelon cultivation, first shipment & first auction] [Hokuryu Sunflower Watermelon Producers Association] Bringing the energy of summer to Hokuryu Town

Monday, June 16, 2025

The first shipment of Hokuryu Town's specialty "Sunflower Watermelon" was made on Wednesday, June 11th, and was sent to markets in Sapporo and Asahikawa. This year, the watermelons were excellent, with a sugar content of 12 degrees, and Takada, the union president, is aiming to increase awareness of the yellow watermelons and expand production. At the first auction in Asahikawa on Thursday, June 12th, the watermelons were sold for a congratulatory price of 50,000 yen, getting off to a good start.

Overview of first shipment

On Wednesday, June 11th from 2:30 pm, the first shipment of sunflower watermelon, a specialty of Hokuriku Town, took place at the agricultural product collection and shipping facility of the JA Kitasorachi Hokuriku Branch.

First shipment of sunflower watermelons
First shipment of sunflower watermelons
All stakeholders gathered together!
All stakeholders gathered together!

Production Status

  • The Sunflower Watermelon Producers Association (Chairman Takada Akimitsu) explained that seven farmers are planting three hectares.
  • On the first shipping day, 64 boxes were shipped from four farms to markets in Sapporo and Asahikawa.
  • This year's watermelons are of excellent quality, with a sugar content of 12 degrees, exceeding the standard of 11 degrees.

commemorative photograph

Sunflower watermelon producers
Sunflower watermelon producers

Tasting

After taking a commemorative photo with the producers, the watermelons were cut and tasted, and they were well received, with some saying, "They're crisp, refreshingly sweet and delicious!"

Taste with watermelon cuts
Taste with watermelon cuts
Watermelon yellow glow!
Watermelon yellow glow!

Interview with Akihiko Takada, president of the association

President Takada spoke about the characteristics of "Sunflower Watermelon," this year's harvest, and future prospects.

Akihiko Takada, the union president, being interviewed
Akihiko Takada, the union president, being interviewed

h4>Characteristics of Sunflower Watermelon

  • The fruit is yellow, juicy, and has a refreshing sweetness.
  • It is recommended to drink it instead of juice on hot days.

This year's accomplishments and challenges

  • Due to lack of sunlight and low temperatures in April, shipments were delayed by about five days compared to last year.
  • Due to the large temperature difference, the sugar content is high.
  • One of the challenges we face is to raise awareness of the "Sunflower Watermelon" (Kokodama), and we would like to spread the word about the "Yellow Watermelon" to children as well.
  • The image matches the yellow of the sunflower, which is the symbol of Hokuryu Town, and we hope that more people will experience it.

    Chairman Takada said.

Enjoy some delicious sunflower watermelon!
Enjoy some delicious sunflower watermelon!
Interviewed by the Hokkaido Shimbun Press!
Interviewed by the Hokkaido Shimbun Press!
Sunflower watermelons waiting to be shipped!
Sunflower watermelons waiting to be shipped!

Sunflower watermelons from the town of Hokuryu are full of sunshine, full of love from the growers, and grown healthy and delicious!

We send our endless love, gratitude and smiles to "Himawari Suika," a sparkling yellow watermelon that reminds us of sunflowers.

First auction at Kyokuichi Co., Ltd. (Asahikawa)

The first auction of Sunflower Watermelon was held at the Kyokuichi Fruit and Vegetable Auction in Asahikawa City early in the morning on Thursday, June 12th, the day after the first shipment.

Kyokuichi Co., Ltd. in Asahikawa City
Kyokuichi Co., Ltd. in Asahikawa City
A Shinto altar enshrined within the market facility
A Shinto altar enshrined within the market facility
Participants waiting for the first auction to begin
Participants waiting for the first auction to begin

In the center, the shipped "sunflower watermelons" are lined up in a row. "One case contains 5 excellent melons" - these are magnificent Hokuryu sunflower melons!

Boxes of sunflower watermelons lined up in the center
Boxes of sunflower watermelons lined up in the center

As in last year, the taste test will be conducted.

Cut with a large knife!
Cut with a large knife!
Sunflower watermelons lined up for tasting
Sunflower watermelons lined up for tasting

As the sunflower watermelons are sliced with large knives and lined up, many buyers gather around, drawn by the sweet aroma.

"It's delicious!" a smile spreads across their faces.

Brokers tasting the food
Brokers tasting the food

Greetings from Mr. Akimitsu Takada, Chairman of the Association

"I would like to take this opportunity to thank you for your continued efforts in selling sunflower watermelons.

This year, work progressed smoothly, but due to lack of sunlight in April, shipment was delayed by about five days.

The final shipment is scheduled for September 10th.

We are also looking to increase the area of land we cultivate, so we are currently recruiting and training new farmers. In the future, the association is considering training new farmers with the aim of increasing the area of land we cultivate.

Thank you for your continued support this year," said Chairman Takada.

First auction of Hokuryu Town's specialty "Sunflower Watermelon"

The first auction begins, and the brokers' spirited shouts ring out!

A quick bid!
The gift price is 50,000 yen (1 box of 5 Hide balls)! Congratulations!

The gift price is 50,000 yen! Thank you very much!
The gift price is 50,000 yen! Thank you very much!

Breakfast: Social gathering

After the first auction ended without incident, we moved to the dining room on the second floor for breakfast and a social gathering. It was a precious moment of lively conversation while enjoying delicious food.

At the cafeteria!
At the cafeteria!
A luxurious lunch box!
A luxurious lunch box!

Market situation

A huge collection of vegetables and fruits from all over the country!
A huge collection of vegetables and fruits from all over the country!
With gratitude to the northern food market "Kyokuichi!"
With gratitude to the northern food market "Kyokuichi!"

"Sunflower Watermelons" from Hokuryu Town are sent out across the country from Asahikawa Market in the heart of Hokkaido!

With boundless love, gratitude and prayers to Hokuryu Town's "Sunflower Watermelon," which shines in the color of sunflowers and brings the energy of Hokkaido's summer.

Youtube Video

More Photos

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◇ ◇ Photography, editing and website management: Noboru Terauchi Writer: Ikuko Terauchi

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