2025 Hokuryu Town Portal Annual Operation Report - Total Summary

• Data collection period: January to December 2025; Publication date: January 2026
- We used Claud Cowork to compile annual operational report articles, perform GA4 calculations, and create graphs.

■ Overall Summary: Monthly Data List (January-December 2025)

* Page views (PV) will be measured starting in June 2025. No data is available for April and May (-).

■ ① Trends in the number of visitors (January-December 2025)

◆ Data breakdown: Monthly visitor count (people)

* The monthly total in Google Analytics 4 is 290,000. The annual total number of visitors for the period from January to December 2025 is 273,000. The difference is due to the difference in the aggregation period. Monthly totals are counted as "1" regardless of how many times a visit is made in a month, and if you visit at least once a month, it becomes "12" for the year. For annual totals, even if you visit every month, it becomes "1". This report uses the total aggregate values from the monthly "Hokuryu Town Portal Operation Report".

■ ② Trends in page views (June-December 2025)

◆ Data breakdown: Monthly page views (times)

■ ③ Trends in the number of articles (January-December 2025)

• There are two main types of articles on the Hokuryu Town portal.
  1. "Feature articles" (planning, interviewing, and writing), "Treasures of Hokuryu Town" ("Scenery of Hokuryu Town" + "Experiencing the Seasons in Hokuryu Town")
  2. Introducing new posts from local organizations and individuals on social media (embedding function, posts created manually)

  ◆ Monthly and site-specific article count graph

  Unit: items

  ◆ Data breakdown: Monthly number of articles (articles)

  月	Hokuryu Town Portal	FB page	Instagram	YouTube	total
  January	79	81	16	15	191
  February	140	130	10	13	293
  March	134	148	3	10	295
  April	143	139	12	13	307
  May	157	154	9	11	331
  June	199	209	15	9	432
  July	228	241	22	16	507
  August	155	162	8	10	335
  september	160	153	8	15	336
  October	174	151	10	10	345
  november	120	146	3	4	273
  december	167	162	4	8	341
  Annual total	1,856	1,876	120	134	3,986

  ■ ④ Feature Article: Treasures of Hokuryu Town - Monthly Trends (2025)

  ◆ Monthly stacked graph of article breakdown

  Unit: items

  ◆ Data breakdown: Monthly summary table

  月	Feature Articles	Treasures of Hokuryu Town	└ Scenery of Hokuryu Town (Including)	Enjoy the seasons in Hokuryu Town (Including)	Feature article + Total of treasures
  January	13 items	9 items	6 items	3 items	22 items
  February	15 items	9 items	5 items	4 items	24 items
  March	9 items	2 items	0 items	2 items	11 items
  April	12 items	8 items	5 items	3 items	20 items
  May	14 items	10 items	7 items	3 items	24 items
  June	14 items	19 items	18 items	1 item	33 items
  July	18 items	20 items	19 items	1 item	38 items
  August	17 items	4 items	4 items	0 items	21 items
  september	17 items	10 items	7 items	3 items	27 items
  October	12 items	10 items	7 items	3 items	22 items
  november	7 items	3 items	2 items	1 item	10 items
  december	8 items	5 items	4 items	1 item	13 items
  Annual total	156 items	109 items	84 items	25 items	265 items

  ■ ⑤ Annual total and site-specific breakdown (2025)

  ◆ Annual visitor count and percentage by site graph

  Total: 375,124 people

  ◆ Data breakdown: Annual total (by site)

  Site Name	Annual number of visitors	Annual views (June to December)	Annual number of articles
  Hokuryu Town Portal (Website)	292,500 people	598,735 times	1,856 items
  Facebook page: Hokuryu Town Treasures	38,631 people	241,843 times	1,876 items
  Instagram: Hokuryu Town Treasures	6,756 people	57,173 times	120 items
  Youtube Hokuryu Town Portal	37,237 people	34,593 times	134 items
  Total (4 sites)	375,124 people	932,344 times	3,986 items

  ■ ⑥ Access from around the world (GA4, January-December 2025)

  ◆ Graph showing the top 10 countries by access

  Source: GA4 / January 1, 2025 - December 31, 2025 / Total: 272,948 people

  Source: Google Analytics 4 (GA4) / January 1, 2025 - December 31, 2025 / Total active users: 272,948 / 140 countries and regions

  ◆ Data breakdown: List of top countries by access

  Ranking	Country/Region	active user	Overall ratio	New users	Engagement session
  total	Worldwide (140 countries)	272,948	100.00%	247,032	246,732
  1	🇯🇵 Japan	247,661	90.74%	220,376	228,138
  2	🇨🇳 China	12,516	4.59%	12,320	2,377
  3	🇭🇰 Hong Kong	2,506	0.92%	2,392	2,073
  4	🇺🇸 USA	2,325	0.85%	2,241	1,082
  5	🇮🇩 Indonesia	1,918	0.70%	1,600	6,385
  6	🇸🇬 Singapore	1,760	0.64%	1,633	965
  7	🇹🇼 Taiwan	1,663	0.61%	1,553	1,395
  8	🇰🇷 South Korea	737	0.27%	683	588
  9	🇫🇷 France	523	0.19%	353	589
  10	🇮🇪 Ireland	431	0.16%	427	174
  11-140	130 other countries and regions	908	0.33%	－	－

  ■ Source: Data from the monthly "Hokuryu Town Portal Operation Report" / Google Analytics 4 (GA4) / January to December 2025