(Notice) Soba noodles made with new buckwheat flour from JA Kitasorachi (Horokanai Town, Fukagawa City, Hokuryu Town, etc.) are now on sale at 7-Eleven stores nationwide! [Hokuryu Town related information]

Monday, October 12, 2020

Seven-Eleven, the convenience store chain with the most stores in Japan, will be selling soba noodles made with new buckwheat flour from JA Kitasorachi (head office: Fukagawa City, Hokkaido) at all 21,000 stores nationwide from November 1, 2020 (Sun) to January 31, 2021 (Sun).

The main producing areas of new buckwheat flour from JA Kitasorachi, the number one producer of buckwheat in Japan, are Horokanai Town (number 1 in production), Fukagawa City (number 2 in production), and Hokuryu Town (number 13 in production). Don't miss this opportunity to try it!

(Rankings as of 2019)
2019年度・全国の市町村別そばの収穫量(作成:JAきたそらち北竜支所・星野忠雄 支所長)
Buckwheat harvest volume by municipality nationwide in 2019 (created by Tadao Hoshino, branch manager of JA Kitasorachi Hokuryu Branch)

Seven-Eleven: Soba noodles made with new Hokkaido buckwheat flour

period:November 1, 2020 (Sunday) - January 31, 2021 (Sunday)
Store:21,000 Seven-Eleven stores nationwide
Soba products:
・Zaru soba noodles made with new buckwheat flour from Hokkaido
・Tororo soba noodles made with new buckwheat flour from Hokkaido
・Shrimp tempura 80% soba noodles made with new buckwheat flour from Hokkaido
※End of year limited reservation Zaru Soba

セブンイレブン「そば」北海道ラインアップ(画像は2020年11月現在)
Seven-Eleven's "Soba" Hokkaido lineup (image as of November 2020)
JAきたそらち産玄そば消費拡大全国キャンペーン開催
JA Kitasorachi buckwheat nationwide campaign to increase consumption

We will explore the appeal of "JA Kitasorachi Soba"!

We will introduce soba noodles from Kita Sorachi, Hokkaido, quoting from the 5th issue (October 2020) of "Hot Kita Sorachi," published by Kita Sorachi Agricultural Cooperative (Fukagawa City, Hokkaido).

『ほっと きたそらち』第5号(2020年10月)
"Hot Kitasorachi" Issue 5 (October 2020)
『ほっと きたそらち』第5号(2020年10月)
"Hot Kitasorachi" Issue 5 (October 2020)

Related Sites

JA Kitasorachi (Fukagawa City, Hokkaido) website
Kome Kome Hokkaido's blog: "It's 'No. 1 in Japan' x 'No. 1 in Japan'. Anyway..."