The first auction of Hokuryu Town's specialty "Himawari Watermelon" 2024 (Kyokuichi Fruit and Vegetable Auction Center, Asahikawa City, Asahikawa) and "Yum!" go back and forth.

Monday, June 10, 2024

The day after the first shipment of sunflower watermelons was held at the JA Kitasorachi Hokuryu Branch on Thursday, June 6, the first auction of the town's specialty, sunflower watermelons, was held at 6:50 a.m. on Friday, June 7, at Kyokuichi's fruit and vegetable auction site in Asahikawa City.

First auction of "Himawari Watermelon" at Kyokuichi Fruit and Vegetable Auction


キョクイチにてひまわりすい初競り
First auction of sunflower water at Kyokuichi

Kyokuichi Fruit and Vegetable Auction Center

The Kyokuichi Fruit and Vegetable Auction Center is a large collection of seasonal produce from Hokkaido and all over Japan.

キョクイチ青果セリ場
Kyokuichi Fruit and Vegetable Auction Center

Sunflower watermelon, a specialty of Hokuryu Town

In the center, shipped "sunflower watermelons" are lined up in rows.

One case, five excellent sunflower melons!

お祝い「ひまわりライス」&「ひまわりすいか」
Celebration "Sunflower Rice" & "Sunflower Watermelon

Fruit tasting held for the first time in 5 years

This year, for the first time in five years since the Corona disaster, a fruit tasting was held. When the "Himawari watermelons" were cut into pieces with a large knife, many middlemen gathered one after another, drawn by the sweet aroma.

食味ように切り分けられるひまわりすいか
Sunflower watermelon cut to taste
甘い爽やかな香り漂う〜
Sweet and fresh aroma wafting through the air~.

The voices of the middleman's "Yum! The middleman's voice comes and goes!

集まってきた大勢の仲買人の人々
A large crowd of middlemen gathered

Message from Mayor Yasuhiro Sasaki of Hokuryu Town

First, a greeting from Mayor Sasaki.

佐々木町長ご挨拶
Greetings from Mayor Sasaki

Good morning. Thank you so much to everyone at Asahiichi for taking care of Hokkaido's cafeteria and kitchen from morning.

Today I came with Mr. Toshinari Watanabe, a producer of Himawari Suka in Hokuryu Town.

The Sunflower Watermelon Production Association is celebrating its 40th anniversary this year. We have heard that in the past 40 years, they have produced wonderful "Himawari Suika" with special sweetness this year.

Please take care of Hokuryu Town, please take care of Asahikawa, and please take care of the happy yellow Sunflower watermelon! Mayor Sasaki declared emphatically.

Thank you for your continued support this year!" said Toshinari Watanabe.

笑顔輝く「ひまわりすいか」
Sunflower watermelon" with a bright smile

First auction of "Himawari Watermelon", a specialty of Hokuryu Town!

The first auction begins, and the vigorous shouts of the brokers echo through the air!

Auctioned off in a flash! Congratulatory price 50,000 yen (1 box of 5 excellent balls)! Congratulations!

初競りの威勢のよい掛け声が響き渡る市場
The market echoes with the vigorous shouts of the first auction.

Breakfast and social gathering

After the safe completion of the first auction, we moved to the second floor office for breakfast and discussion.

2階の事務所
Office on 2nd floor

Spacious conference room.

広々とした会議室
Spacious conference room

A sumptuous breakfast bento prepared in the conference room on the second floor!

Fresh sashimi, deli meats, grilled fish, miso soup, salads, and more delicious dishes than you can eat.

We are truly grateful for the seasonal, piquant vegetables, meat and fish dishes that are full of energy and power. Thank you for the food!

豪華朝食弁当
Luxury Breakfast Bento

With thanks to Kyokuichi Co., Ltd. for a great collection of attractive ingredients from Hokkaido.

北海道の魅力あふれる食材が大集合した(株)キョクイチさんに感謝をこめて。。。
With thanks to Kyokuichi Co., Ltd. for a great collection of attractive ingredients from Hokkaido.

The "Sunflower Watermelon" from Hokuryu-cho, which travels from Asahikawa Market in the heart of Hokkaido to the rest of the country, sparkling in the color of sunflowers, the taste of summer in Hokkaido, with boundless love, gratitude and prayers.

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◇ Reporting and writing by Ikuko Terauchi (Photography and editorial assistance by Noboru Terauchi) 

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