Grand opening of Hokuryu Town's agricultural and livestock products direct sales shop, Minoricchi Hokuryu!

Monday, June 22, 2020

On Saturday, June 20, at 9:00 a.m., Minoricchi Hokuryu (manager: Mikio Hara), a direct sales shop of agricultural and livestock products in Hokuryu Town, held its grand opening this year!

Grand Opening Ceremony

Performance by Hokuryu Taiko

To commemorate the opening, the Hokuryu Taiko drummers performed two songs, "Bountiful Harvest Celebration Taiko" and "Senrai no En.

Composed by Kimihiko Matsumura, representative of the Matsumura Group of Japanese drummers.


The performance of "Kawairai no banquet," along with the transverse flute.


The song "Senrai no En" was composed by Mr. Kimihiko Matsumura, the head of Matsumura-gumi, a taiko drumming group in Sorachi, Japan. Senrai-no En" means "sound of nature," "flute," or "echo.

Chihiro Itagaki, a taiko drummer, told us, "This piece was composed with the image of Sorachi, where the sounds of the various rivers in Sorachi overlap and resonate, where people are connected, and where people are friendly and lively.



The heartbeats of the drummers echoed throughout the hall, a fitting opening for the event.

A valiant heartbeat echoing throughout the hall



Greetings from Keiko Ozaki, Chairperson of the Shippers' Council of Japan

This year, too, our shippers have joined forces and started sowing seeds before the snow fell, growing vegetables well in advance. Today is the grand opening of the Minoricchi Hokuryu direct sales market, and I hope everyone will enjoy it.

Let's welcome the grand opening of "Minorich Hokuryu" in 2020! "We are pleased to announce the grand opening of "Minorichi-Hokuryu" in 2020!

Shutters open!

A variety of vegetables picked in the morning

In the store, we have a variety of vegetables such as "Himawari Watermelon" and "Himawari Melon", which are Hokuryu Town's specialties, Himezake bamboo, melon, cabbage, broccoli, cauliflower, snap peas, ice plant, radish, turnip, carrot, potato (Inca no mezame), onion, zucchini, cucumber, tomato, strawberry, and etc.! and many other vegetables picked in the morning!

melon (Cucumis melo var. melo)

sunflower (Helianthus annuus)

fresh vegetables




Mother's handicrafts


There is also a line of cute handicrafts handmade by mothers.


Bogor pineapple shipped directly from Okinawa

The Bogor Pineapple, shipped directly from Okinawa, is an Okinawan pineapple that can be torn apart by hand and eaten down to the core!


Presenting pretty flower seedlings.

Shoppers will receive a lovely flower seedling (basil, nasturtium (edible flower) aster,)!


Inside a busy restaurant



A variety of vegetables picked in the morning, grown with love and care by Hokuryu-cho growers!
We look forward to serving you again this year with delicious fresh vegetables from the Hokuryu Town Agricultural and Livestock Products Direct Selling Center, Minoricchi Hokuryu.

More Photos

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Related Sites

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◇ Photography and Editing: Noboru Terauchi Reporting and Writing: Ikuko Terauchi