For four days from November 21st, we carried out a rice promotion campaign at the supermarket Hapio Kino store (Otofuke Town) operated by JA Kino, our JA rice supplier. ✨ [JA Kitasorachi]

Thursday, November 28, 2024

For four days from November 21st, we carried out a rice promotion campaign at the supermarket Hapio Kino store (Otofuke Town) operated by JA Kino, our JA rice supplier.

On the second day, we had Hokuryu sunflower rice Oborozuki, Kitakurin, and Kazenoko mochi.

Fujii Hironi, head of the Hokuryu Mochi Rice Producers' Association, who participated in the event, said, "I was filled with joy when I heard that our rice was selling so well. It reminded me that the best thing is for people to try it and get to know about it, and we received a lot of feedback saying that it was delicious. As farmers, we can continue to grow safe and secure rice with confidence."