The 19th Ourai Nippon Grand Prix Award Ceremony Nippon Grand Prize Award Ceremony ・35 groups from all over Japan gathered at the 18th Gathering of the 17th Award Winners ・Hokuryu Town and Shimokawa Town received awards from Hokkaido

Wednesday, July 19, 2023

On Thursday, July 13, 2023, "The 19th All Right Nippon Grand Prix Awards Ceremony and Gathering of the 18th and 17th Award Winners" was held at the Shinagawa Front Building Conference Room! Nippon Grand Prize Award Ceremony and Gathering of the 18th and 17th award winners" were held on Thursday, July 13, 2023, at the Shinagawa Front Building Conference Room. About 35 award-winning groups from all over Japan and 70 people including related parties gathered at the event.

Two groups from Hokkaido, the "Shimokawa Town Industrial Revitalization Support Organization (Town Promotion Promotion Department)," winner of the 19th Orlai! Nippon Grand Prize winner "Shimokawa Town Industrial Revitalization Support Organization (Town Promotion Promotion Department)" and the 18th Orlai! Nippon Grand Prize and Lifestyle Award "Noboru & Ikuko Terauchi" participated in the event.

The 19th Ourai! Nippon Grand Prize Award Ceremony ・Gathering of the 18th and 17th award winners

Since the 17th and 18th award ceremonies could not be held due to the effects of the new coronavirus infection, the 17th and 18th award winners' gathering will be held together with the 19th award ceremony, which will be held for the third year this year.

Ourai! What is the Nippon Grand Prize?

The "All Right! Nippon Grand Prize" was established in 2003 with the aim of promoting "people, goods, and information" between urban and rural areas, and to "all right" the whole country.

This award is given to an organization or individual who has contributed to the expansion and revitalization of exchange through activities related to the convection between urban and rural areas, and to an individual who has practiced a lifestyle that enjoys both urban and rural lifestyles and cultures.

This is the 19th year of the award ceremony, which aims to promote the spread of new lifestyles in agricultural, mountain and fishing villages.

The awards were "All Right! Nippon Grand Prize, Prime Minister's Prize," "All Right! Nippon Grand Prize - Chairman of the Judging Committee Award, and the "All Right! Nippon Lifestyle Award".

organizing

• Sponsored by:Ourai! Nippon Conference (Conference for the Promotion of Convection and Harmonious Coexistence between Urban Areas and Rural Areas)
• Sponsored by:Organization for Revitalization of Urban-Rural Interaction
• Sponsorship:Ministry of Agriculture, Forestry and Fisheries, Ministry of Internal Affairs and Communications, Ministry of Education, Culture, Sports, Science and Technology, Ministry of Health, Labor and Welfare, Ministry of Economy, Trade and Industry, Ministry of Land, Infrastructure, Transport and Tourism, Ministry of the Environment, National Governors' Association, National Mayors' Association, National Association of Towns and Villages, Japan Business Federation

Ourai! Nippon Conference

• Representative :Yoro Mengji, Professor Emeritus, University of Tokyo
• Vice President:Yoshinori Yasuda, Professor Emeritus, International Research Center for Japanese Studies
• Vice President:Keiko Hirano (Storyteller, Katarist, Professor of Broadcasting at Osaka University of Arts)
• Chair of the Steering Committee:Ieharu Kaneko (Former Chairman of the Board, Top Tour Co.

Moderator: Ms. Aki Morioka (Organization for the Revitalization of Urban-Rural Interaction)

General explanation by Mr. Yasushi Yoshioka, Secretariat

Prior to the "Gathering," Mr. Yoshioka explained the overall progress of the event. The secretariat's scenario for the "Gathering" was excellent, and Mr. Yoshioka's easy-to-understand explanation was smooth and easy to understand. Thank you very much.

To all participants

About 35 award winners and their attendants from all over the country attended the event.

Part 1

Opening Remarks: Mr. Moshi Yoro (President, Nippon Conference) Nippon Conference)

We are very pleased that you took the time out of your busy schedule to attend the "Ally! Nippon, we would like to thank you from the bottom of our hearts for attending the awards ceremony. I would like to extend my heartfelt congratulations to all of the Grand Prize winners and related parties on this award.

Ourai! Nippon's goal is to promote mutual exchange between urban and rural life. We encourage people to live in the countryside and associate with nature itself.

City dwellers can recover their senses by facing nature. In the end, that will help them create a decent and happy way of life. You can rent and live in an abandoned house or help work on a farm or in the mountains.

Animals are naturally able to smell. As they grow up, they lose such senses, but if they are trained, they can regain the senses they have lost. The same is true for rural life.

Once again, I would like to extend my sincere congratulations and respect to all of the award winners.
I would like to open the meeting by wishing all of you gathered here today continued success and good health.

Guest Speech: Mr. Yoshito Kageyama (Director, Urban-Rural Exchange Division, Rural Policy Department, Rural Development Bureau, Ministry of Agriculture, Forestry and Fisheries)

Some say that the current situation in farming and fishing villages is that they are losing their vitality due to an aging and declining population.

With wisdom, ingenuity, and hope, we will create prosperous and vibrant communities and rural villages.

When asked if exchanges with cities are necessary to support exhausted farming, mountain, and fishing villages, I believe that this is by no means the case. I doubt that an exhausted farming, mountain, and fishing village is really the right thing to do.

If we look at each and every rural community, there are many examples of how they are creating prosperous and vibrant communities and rural villages with wisdom, ingenuity, and hope. I believe that all of you present here represent such farming, mountain, and fishing villages.

I am sure that all of you have overcome obstacles through many hardships and setbacks. At the same time, I am sure that you have also experienced a lot of joy, a sense of accomplishment, and have arrived at a mutual understanding.

I believe that the main meaning of this award ceremony is to verify your efforts, to share your hardships and joys with other communities, and to give you the hope and strength to open up new paths for yourselves.

Urban farming, mountain, and fishing villages that support each other in the spirit of "mutual benefit

These farming and fishing villages can support the cities. They can support each other in the spirit of "mutual benefit" and make up for what is lacking. This is the meaning of "urban farming, mountain, and fishing villages.

The Urban-Rural Exchange Division, of which I am a member, is seeking and implementing support tools and assistance projects that can be used everywhere, even in agricultural, mountain, and fishing villages in difficult environments throughout Japan, by learning from the excellent efforts of local communities.

We are now accepting applications for an additional project that I am currently in charge of, "Nouveau Nourishment, Agricultural Cooperation, and Activity Planning". Some of you whom you have met in the past will be participating in this project.

Also apply for Discover Agriculture, Forestry and Fishing Village (Mura) Treasures!

We are currently implementing the "Discover the Treasures of Agriculture, Forestry, and Fishing Villages" selection project, so even if you were selected for the "All Right! Nippon, we are accepting applications until the end of August, so we hope you will consider applying.

We wholeheartedly support the efforts of you and other farming, mountain, and fishing villages throughout Japan. Let me conclude my greetings from the Urban-Rural Exchange Division of the Ministry of Agriculture, Forestry and Fisheries by clearly stating that it is our job to energize the entire country, including the cities, from the frontier of this era, the farming, mountain, and fishing villages. Once again, congratulations to all of you.

awarding of certificates

Ourai! Nippon Grand Prize Grand Prix, Prime Minister's Prize: Greenwood Nature Experience Education Center (Yasuoka Village, Nagano Prefecture)

The 19th Ourai! Nippon Grand Prize winners

Commemorative photo: 19th (12 people), 18th (12 people), 17th (11 people)

Keynote Speech: Mr. Moshi Yoro (President, Nippon Conference) Nippon Conference)

Born in Kamakura, Kanagawa Prefecture in 1937. As a professor emeritus at the University of Tokyo, he won the Mainichi Publication Culture Award in 2003 for "The Wall of Stupidity," which sold 4.5 million copies. He is the author of many books, including the latest edition of "Mono Wakaru Mono" ("To Understand Things") published in February of this year.

Comparing the relationship between urban and rural areas to that between a person's head and body, he appeals for Japan to be "healthy in body and mind" through interaction between the two.

It was more than 20 years ago that I began to wonder about exchanges between urban and rural areas.

I'm running out of places to go.

I was very concerned when I read an article in the newspaper about city dwellers who have nowhere to return to after the Obon holiday.
When I was young, there was a time when many people who came to the city said, 'If it doesn't work out, I'll go back to the country and work as a farmer. There was a place to go back to, but it is disappearing more and more, and it has become natural to live in the city.

I don't raise my children the way I was raised.

Another thing I was wondering about is the issue of children. It is not normal to raise children in an urban environment.

How the Japanese have educated their children since the Meiji era is the policy of 'not raising children the way you were raised. This is something that is difficult for parents to do; to make their children do things that they themselves have never experienced.

Is that really enough?　I felt this most toward Mr. Konosuke Matsushita.

I read an article in the paper about creating scholarships for students who are struggling financially, and I said, 'Why would they do that?' I said.

Konosuke Matsushita is a man who only graduated from elementary school, had a very difficult life, and was successful. He has created a world in which young people are told, "Don't live your life the way you have lived it.

Whether that was good or bad is not for me to judge.

Only now, only money, only me.

I remember 30 years ago, I was giving a lecture on the evolution of medicine when a student asked me, "What is the point of studying something that has already been done?" I was at a loss for a response. At that time, I felt that the times had changed.

We live in an age of 'just now, just money, just me. This is an era in which history is lost and we are rapidly becoming an era of 'just now.

Ten years after this, "All right! Nippon" began to move.

The Japanese people as a whole do not know what to do.

The current characteristics are 'young people are not healthy' and 'suicide is the leading cause of death. We have become a society where young people commit suicide because they do not believe that the society is healthy.

Why is this happening? There are problems with the way we live, including economic issues. Everyday routines have changed.

This is because children can no longer live the way their parents have lived their lives, and I believe that the Japanese people as a whole are in a state of confusion, not knowing what to do, and this continues to be the case.

The phenomenon of declining population and birthrate is spreading around the world

At my age, I am interested in the book "Silent Earth: Insects' 'Silent Spring'" by Div Goulson (a modern day warning by Rachel Carson).

It questions the harmful effects of DDT (organochlorine insecticides and pesticides) and is said to be a wake-up call for a 'silent spring when the insects' wings are not heard.

The book points out that 'in the 30 years from about 1990 to about 2020, the number of insects worldwide has declined by about 76%. This is my main concern.

Apart from people and insects, population trends show that the phenomenon of declining population and birthrate is spreading around the world.

There is a place I visited last year and this year in a row. Sado Island in Niigata Prefecture. On Sado Island, the farmers are growing organic crops to protect the crested ibis (Toki). In Yamanashi Prefecture, which I visited the day before yesterday, insects can no longer be found without going deep into the mountains.

Relatively small group, self-sufficient lifestyle

I believe that today we have created a society in which it is difficult for young people to live. I am no longer as energetic as I was when I was young, and I have no desire to engage in social movements, but it is no easy task to change the large society that has been built up to this point.

This is a divine act. It is not something humans do, but a natural disaster. The next predicted Nankai Trough earthquake is estimated to be in 2038.

When various problems arise at the level of how long Tokyo will last when an earthquake directly below the Tokyo metropolitan area hits, all of you must drastically change your way of life.

Children, in particular, have to cope with a world that has changed so dramatically. I was in the first grade of elementary school when the war ended. It was a time of great change in the world.

What is going to change drastically in the world in the future is 'values. I believe that this will not be in the form of urban areas, but rather in the form of farming and fishing villages.

According to computer-based studies of future predictions, we can expect a society in which there will be many small settlements composed of a small number of people.

First, logistics is disrupted, food prices soar, and the value of money declines. After the arrival of the black ships, the Ansei Tokai Earthquake (Ansei 1) occurred. These earthquakes and other natural disasters changed the shogunate and politics.

The various natural disasters that are occurring in Japan today cause many people to think about how they live. They think about where their daily necessities come from and how to get them. In such a situation, a small group of people can secure food and other supplies, but in a large city, there is no way to get by.

Every time a natural disaster comes, the world is changing. What does not change is our daily life and routine. A society that is based on securing its daily routine is a relatively small group of people who are self-sufficient. It is a very dangerous way of life to be completely dependent on others for the things you desperately need to survive. That is now the norm.

The Problem of Young People Not Living Happy Lives

The population is concentrated in the cities because young people are attracted to the city. In the past, I used to think that cities were crowded with black crowds. When you wade through the crowd, there is nothing in the middle of the city.

What brings people together brings people together. It is modern society that has managed to do this efficiently and economically. Problems have arisen in trying to do this for the entire planet.

We have created and operated a system by thinking in our heads that if we do this, it will happen this way, and if we do that, it will happen that way. A huge system has been created, and in a sense it has been good, but it has created a problem that young people cannot live happily.

Change the way you live boldly

We talk about declining birthrates and an aging society, but declining birthrates and an aging society are two completely different issues.

The aging of the population is nothing to worry about, because if you wait 30 years, they will all be gone. It is said that marginalized communities are aging, but today there are more elderly people in the cities than in the countryside.

I think we should use the earthquake as an opportunity to think about how things will change in the world.

Time is of the essence. If we do it too soon, an earthquake may destroy everything. We think about where and how we will live at the right time. It is the procurement of food, water, and energy.

The challenge for all of you from now on is to change your way of life boldly.

Wouldn't it be better to make a day without using your phone for a day and have a little time to think about things?

The only thing I am currently looking forward to is whether or not I will be able to celebrate my 101st birthday in 2038. I hope that our society will have more insects."

rest time

Photo time with Mr. Yoro Mengji

As the proceedings proceeded more smoothly than expected, a "commemorative photo time with Mr. Yoro Mengji" was hastily set up. The award winners were delighted to be photographed together.

Part 2

Introduction of the activities of the award winners

The 19th, 18th, and 17th award winners each gave a two-minute speech, backed by slides prepared by the secretariat.

Order of presentation of award-winning organizations

19th Ourai! Nippon Grand Prix, Prime Minister's Prize

Greenwood Nature Experience Education Center (Taizuka Village, Nagano Prefecture)

19th Ourai! Nippon Grand Prize: 3 entries

Shimokawa Town Industrial Revitalization Support Organization, Town Promotion Promotion Department (Shimokawa Town, Hokkaido) Mayor Taiji Tamura

Tono Mountain, Village and Livelihood Network (Tono City, Iwate Prefecture)

Higashisonogi Hitokomono Public Corporation (Higashisonogi Town, Nagasaki Prefecture)

The 19th Ourai! Nippon Grand Prix, Chairman of the Judging Committee Award: 3

NPO Asuka no Mirai wo Tsukuru Kai (Asuka Village, Nara Prefecture)

Aritagawa Town × Ryukoku University (Aritagawa Town, Wakayama Prefecture)

Nagasaki-Nanbu Production Association (Minamishimabara City, Nagasaki Prefecture)

19th Ourai! Nippon Lifestyle Award: 5 winners

Masahiro Sezaki (Edogawa-ku, Tokyo)

Mitsunori Ushida (Joetsu City, Niigata Prefecture)

Hiromi Sanbe (Unnan City, Shimane Prefecture)

Shohei Kunita (Hiroshima, Japan)

Yuka Yamanaka (Saijo City, Ehime Prefecture)

The 18th Ourai! Nippon Grand Prize, Lifestyle Award

From the 2-minute speeches of the winners, we would like to introduce the activities of Noboru & Ikuko Terauchi of Hokuryu Town.

Noboru & Ikuko Terauchi (Noboru & Ikuko Terauchi) (Hokuryu-cho, Hokkaido)

We are Noboru and Ikuko Terauchi, from Hokuryu Town, Hokkaido, Japan.

I would like to congratulate you on hosting this gathering of award recipients today. Thank you again for the opportunity to speak with you. Thank you very much.

Hokuryu Town is a neighboring town to the west of Asahikawa City and to the east of Rumoi City on the Sea of Japan. With a population of about 1,650 and an aging population rate of 45%, the town seems to represent the future of Japan.

As an agricultural town, its specialties are "Sunflower Rice," "Sunflower Melon," and "Sunflower Watermelon," which won the Japan Agricultural Award Grand Prize in 2016, and Kuro Sengoku Soybeans (small black soybeans) from Kuro Sengoku Business Cooperative, which were selected as the 5th Excellent Case in 2018 by Discover Agriculture and Fishing Village (Mura) Treasures.

As a tourist resource, the area is famous for its sunflowers. The 23 hectares and 2 million sunflowers blooming on the east-facing slope are a sight to behold. The Hokuryu Town Sunflower Festival, held for about a month in summer, attracts about 300,000 tourists from all over the world.

We moved to Hokuryu-cho from Tokyo 13 years ago. We are self-taught website builders, my wife writes, and I take photos and manage the website, Facebook page, Instagram, and Youtube channel. My wife writes the text, I take the photos, and manage the website, Facebook page, Instagram, and Youtube channel. On a good day, we upload about 200 articles in a month, and we have been sending out information about the town for 13 years.

We shine a light on the people of Hokuryu and tell you what kind of people they are, what kind of thoughts they have about growing crops, and how they enjoy their lives.

We also want to share and share the joy and excitement of the town's residents with as many people as possible, and we ourselves honestly express and transmit our feelings of joy, empathy, and excitement.

Hokuryu Town is a very wonderful town. I hope you will come and visit us. Thank you very much for your time today.

Critique: All right! Ms. Keiko Hirano, Vice President, Nippon Conference

Born in Numazu City, Shizuoka Prefecture in 1960 (age 62), graduated from Tokyo Metropolitan Kunitachi High School, graduated from Waseda University, freelance announcer (former NHK anchor), katarist (storyteller), former president of the Disaster Prevention Certification Association, professor of broadcasting at Osaka University of Arts, part-time lecturer at Musashino University (traditional culture studies), child and family Member of the Child Welfare and Culture Subcommittee of the Council for Children and Families

Congratulations to all the winners.

First gathering of three award winners

Due to the new coronavirus infection, the awards ceremony was postponed twice (17th and 18th). This was unthinkable for those of us who have been conducting award ceremonies for about 20 years.

I was looking forward to meeting and talking with all the award winners. We learned new things by meeting and talking to each other in person. This leads to future connections, and no matter how wonderful the award ceremony is, it always makes my heart excited.

This year, the 19th, 18th, and 17th award winners will all be present at the awards ceremony, which will be an all-around event! This is the first time for Nippon!

We met you all today and were treated to your energetic activities and enthusiastic speeches. During the judging process, we recalled the days when we had a hard time in the act of choosing among all the wonderful activities. We could feel the energy and greatness that came from the documents and from all the activities.

Total number of applications to date: 2,072

To date, there have been 2,072 applicants (Ourai! Nippon Grand Prize 1,792, Lifestyle Grand Prize 280). Nippon Grand Prize (1,792) and Lifestyle Grand Prize (280)! Nippon Grand Prize 236 and Lifestyle Grand Prize 77).

I am sure you will realize how selective all of you who attended were. I am alright! Nippon since its inception in 2003, and I have been a member of the jury since then, and I have seen not only the winning initiatives but also an overview of all the submitted initiatives. When I saw the number again, I thought it was great.

The number of municipalities nationwide in April 2005 (April 2005) is 2,395. This is comparable to the 2,072 applications received to date. Although there is some overlap, when divided by the number of municipalities nationwide, the number of applications represents 85% of the total number of municipalities nationwide. This means that there are so many of our friends who are involved in such a large number of activities throughout the country. Those who receive the ale of the award have only a 15% chance of winning.

We hope that these awards will encourage many more horizontal connections among people who have been and will continue to be especially outstanding in the future.

Rigorous screening without discovery

The review committee is bustling with controversy and rigorously examines the applications without any discovery at all.

As a condition of screening,

1. Number of years of continuous service(The possibility may arise that the project may not be supported if the activity is terminated for any reason)
2. Emphasis on versatility as a model nature(Can it be used in other areas? (What is the social impact)
3. Importance of Effectiveness(economic, human, and expected benefits)
4. The spirit to try again and again, even if you failFocus on

OLAI! Nippon allows you to apply as many times as you like. In fact, there are some who have tried five or six times. The judges do not overlook even the smallest evolution of effort and are very happy and appreciative of such a positive attitude.

More than the greatness of being selected, I see the beauty of your continued efforts. And there is a sense of security. It is a proud Ourai, which can only continue in the future! Nippon's activities.

This is not a judging process that assigns scores and ranks. We are in the process of selecting the activities based on the experience and insight of the judges, who share and evaluate the value of the activities by deepening discussions from their respective standpoints.

If the selected activities are highly regarded, it may generate courage for others who are engaged in similar activities.

In cases where a new initiative achieves results after hard work, we may want to give credit for the hard work that precedes it.

Spreading Understanding and Spreading Awareness Across Generations: Shizuoka University of Art and Culture's Hikisa Kosaku Corps

Our attention was drawn to the Shizuoka University of Art and Culture's Hikisa Kosaku Corps. The team has been active for four years at the university. In his presentation earlier, he said that he did not understand the situation well because the members of the team had changed since the awarding of the prize three years ago.

I thought for a moment, "Did something I feared happen? I thought for a moment, 'What I had feared has happened.

Now that the students who were first-year university students at the time are now fourth-year students and all grades have been exposed to this project, we are now in a position to welcome the school year, and we are oriented! Nippon's support for this project will be very meaningful in expanding the understanding and spread of agriculture beyond generations and in imagining the future of agriculture. We hope that this will lead to a better future.

SDG'S is taking on a variety of challenges, and we are very much looking forward to the future, as we have received applications from young people who are known as Generation Z.

Expanding activities of women, youth, and foreigners

I also feel that women are becoming more active overall. I felt the times have changed when I saw women actively engaged in activities and giving speeches with room to spare. I believe that the activities of all women will be a factor in revitalizing the town.

The places of activity in the farming and fishing villages are expanding to include women, young people, and foreigners. Foreigners, experienced businessmen, everyone seems to have a chance and is warmly welcomed as a friend.

To all the winners who can contribute so much to the children's world

I have been working with Dr. Yoro. Perhaps influenced by Dr. Yoro's way of thinking, I became interested in insects.

While not being able to meet with people due to the Corona disaster, Dr. Yoro has been delivering videos. Each of Dr. Yoro's talks is such a heart-wrenching and wonderful lecture.

I realized that your efforts are a living organism. I believe that you will demonstrate your ability to nurture children in the future and to help them grow in the right direction.

I believe that you all have the ability to contribute so much to the world of children, not only in agriculture, but also in the rough-and-ready world of the human mind. With your help, we will continue to do our best, Ourai! Nippon's activities.

Please be proactive and on behalf of the Review Committee, I congratulate and thank you all.

I would like to conclude my review by wishing you all the best in your endeavors to promote more and more active exchanges between urban areas and rural areas.
Thank you very much for coming all the way from afar to attend today's award winners' gathering.

Part 3: Social event (gathering of award winners) attended by about 70 people

Move to the venue for the social event: Venue is "Tori Mero III".

We give our endless love, gratitude, and prayers to the "All Right! Nippon" Grand Prize with boundless love, gratitude and prayers.

More Photos

The 19th Ourai! Nippon Grand Prize Award Ceremony ・35 groups from all over Japan gathered at the 18th Gathering of the 17th Award Winners ・Hokuryu Town and Shimokawa Town received the award from Hokkaido (142 photos) >> Click here for more information.

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