The Sunflower Watermelon Direct Sales Event "Hokuryu Town Melon and Watermelon Festival 2024" was a huge success! University student interns also did a great job!

Friday, August 16, 2024

On Wednesday, August 14th, from 8:30am, the watermelon direct sale event "Hokuryu Town Melon and Watermelon Festival 2024" was held in front of the sorting facility of the agricultural product collection and shipping facility of the JA Kitasorachi Hokuryu Branch. Many people attended and it was a great success!

Watermelon direct sales event "Hokuryu Town Melon and Watermelon Festival 2024"

The 330 boxes of watermelons prepared were almost sold out within 30 minutes of the start of direct sales!

A line forms before the store even opens...
A line forms before the store even opens...

Sweet sunflower watermelon with a sugar content of 12 degrees

This year's watermelons have a sugar content of 12 degrees, which is above average and is the sweetest we've seen in recent years.

Sunflower watermelon: 6 excellent watermelons, 4,500 yen per box, 5 excellent watermelons, 4,800 yen per box

330 boxes of "Sunflower Watermelon" prepared
330 boxes of "Sunflower Watermelon" prepared

Sold individually: 1 piece - 500 yen, 3 pieces - 1,300 yen

Sold individually for 500 yen each
Sold individually for 500 yen each

Nationwide shipping/transport form entry table

There is also a corner where you can fill out a shipping letter to send local seasonal flavors to relatives and close friends.

Cover letter entry table
Cover letter entry table

We're starting with a limited number of people!

A long line of people formed before the start at 8:30 am!
After the start, the number of people allowed into the sales area was limited, with only a few people entering at a time to avoid overcrowding.

start!
start!
Buy all at once!
Buy all at once!
Stacked watermelon boxes
Stacked watermelon boxes

Buy in bulk

Customers who purchase will buy multiple boxes at once!

Buy in bulk!
Buy in bulk!
Load it onto a cart and transport it carefully!
Load it onto a cart and transport it carefully!

University student interns also welcomed with smiles

On that day, students from the "Hokkaido Hokuryu Town Town Development Internship" also helped out with sales! They welcomed us with smiles!

Interns are also helping out!
Interns are also helping out!
Serving customers with a smile!
Serving customers with a smile!
The conversation is lively!
The conversation is lively!

We will help you carry heavy boxes to the shipping counter or to your car!!!

Help me carry heavy boxes!
Help me carry heavy boxes!
Transport to the shipping area!
Transport to the shipping area!

Okinawa Fair Corner

The Okinawa Fair corner will be selling juices and konjac jelly that are unique to Okinawa!

Okinawa Fair Corner
Okinawa Fair Corner

Yamato Transport shipping procedure corner

Yamato Transport shipping procedure corner
Yamato Transport shipping procedure corner

Sold out! Sold out! Sold out!

Sold out! Sold out! Sold out!
Sold out! Sold out! Sold out!

Garapon lottery

At the lottery venue, the grand prize (gold) was a whopping 5kg of sunflower rice "Yumepirika" and two sunflower watermelons!

Five 1,000 yen tickets will be enough to enter the lottery once!

Garapon lottery
Garapon lottery
Will it be correct???
Will it be correct???
Everyone line up for the lottery!
Everyone line up for the lottery!

Mayor Sasaki Yasuhiro came to offer encouragement

Mayor Sasaki also came to offer words of encouragement and interacted with the visitors!

Mayor Sasaki visits to offer words of encouragement
Mayor Sasaki visits to offer words of encouragement

A lively conversation took place with Mayor Sasaki Yasuhiro, JA Kitasorachi Regional Representative Director Nagai Minoru, and honorary town resident Kikura Ryoji (former JA Kitasorachi Representative Director and Union Chairman).

A lively conversation with Mayor Sasaki Yasuhiro, JA Kitasorachi Hokuryu Branch Representative Director Nagai Minoru, and Kikura Ryoji (Honorary Resident of Hokuryu Town).
Mayor Yasuhiro Sasaki, JA Kitasorachi Hokuryu Branch Representative Director Minoru Nagai,
A lively conversation with Mr. Ryoji Kikura (an honorary citizen of Hokuryu Town)...

A stunning, exquisite sunflower watermelon!!!

A stunning, exquisite sunflower watermelon!!!
A stunning, exquisite sunflower watermelon!!!

With boundless love, gratitude, and prayers, we offer the small yellow "Sunflower Watermelon," which brings happiness and deliciousness with its happy colors.

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◇ Photography and editing: Noboru Terauchi Interview and text: Ikuko Terauchi

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