[A comprehensive guide to the Sunflower Festival] It's not just the spectacular views! How to get around the "Sunflower Tourist Center" and experience the charm and warmth of Hokuryu Town

Wednesday, July 23, 2025

A field of 2 million sunflowers stretches out as far as the eye can see. There is a place you should definitely stop by and enjoy the golden sunflowers.

Located in the heart of Sunflower Village"Himawari Tourist Center"is not just a rest area. It is another main stage, packed with the delicious food and fun of Hokuryu Town, as well as the warm hospitality of the townspeople.

Here, heartwarming encounters and discoveries await you that are different from those you would experience walking through a sunflower field.

Table of Contents

Calling all foodies! Hokuryu Town's proud gourmet food, where you can see the faces of the people who made it

Himawari Tourist Center Floor Guide
Himawari Tourist Center Floor Guide

The moment you step into the Himawari Tourist Center, an appetizing aroma greets you. Eight unique stores, from long-time favorites of locals to new and innovative establishments, welcome you here.

First up, try this! The taste of summer memories: "Sunflower Soft Serve Ice Cream"

After a walk, your body will be warmed up.Ajidokoro Yahachi's "Sunflower Soft Serve Ice Cream"The slightly fragrant and creamy taste of the sunflower seeds kneaded into the cake is so delicious that there are fans who come every year just for this.

New! A cold drink made with yellow watermelon, a Hokuryu Town specialty

If you're thirsty, try this new drink made with small yellow watermelons, a specialty of Hokuryu Town.Himawari's "Ice Smoothie", ,Hana Marche's "Sunflower Watermelon"Please give it a try! The refreshing sweetness will fill your mouth.

Savor the flavors of local moms' cooking! Handmade gourmet food that touches the heart

"Sunflower"Handmade soba noodles and"Bright Shop"The shop is lined with rice balls and side dishes lovingly made by local mothers. The deep-fried bread, made with Kurosengoku kinako soybean flour, which Hokuryu Town is proud of, is nostalgic and delicious.

Even those who like hearty meals will be satisfied! Authentic menu of locally produced foods

If you're hungry,"Ajidokoro Yahachi", ,"Jirocho"or"Tawawa Trading Company"Here you can enjoy authentic meals such as udon, gyudon, ramen, and hearty curries.

A one-of-a-kind souvenir and unforgettable memories

Once you've filled your stomach, it's time to look for souvenirs. Here you'll find a wide selection of products that are full of the charm of Hokuryu Town and the passion of the people who make them.

Warm, handmade crafts

"Hana Marche"or"Bright Shop"Here, you will find cloth accessories, accessories, and woodwork that have been lovingly made by the townspeople. The cute sunflower-themed goods are perfect as a memento of your trip."The spirit of harmony and compassion"You will be able to feel it.

Capture the highlights of your trip

The best smile moment is"Himawari Photo Service"A professional photo will capture the beauty of the sunflowers and your radiance in a lasting image.

The Sunflower Tourist Center is a place where all visitors to the sunflower fields can take home the best smiles and memories.
After receiving the energy and power of the sunflowers, be sure to come here and experience the warm hearts of the people of Hokuryu town.
We look forward to seeing you all.

Sunflower Tourism Center

A wide range of vending machines
A wide range of vending machines
Cool interior of the Himawari Tourist Center
Cool interior of the Himawari Tourist Center

Ajidokoro Yahachi

appearance

Sunflower soft serve ice cream, shake
Sunflower soft serve ice cream, shake
Rice burger, waffle, beef bowl, curry rice

Sunflower soft serve ice cream

Sunflower soft serve ice cream: Contains powdered sunflower seeds. It is rich in vitamin E and has a fragrant, rich flavor.
Sunflower soft serve ice cream: Contains powdered sunflower seeds. It is rich in vitamin E and has a fragrant, rich flavor.

Sunflower Moffle and Kurosengoku Moffle

Himawari Moffle (100% glutinous rice from Hokuryu Town), Kurosengoku Moffle (100% glutinous rice from Hokuryu Town)
Himawari Moffle (100% glutinous rice from Hokuryu Town), Kurosengoku Moffle (100% glutinous rice from Hokuryu Town)

The rice used is "Nanatsuboshi" sunflower rice from Hokuryu Town.

The rice used is "Nanatsuboshi" sunflower rice from Hokuryu Town.
The rice used is "Nanatsuboshi" sunflower rice from Hokuryu Town.

strong local samurai, who guarded the shogun on outings such as the Edo period

Shaved ice, ice cream

Shaved ice, ice cream
Shaved ice, ice cream

Draft beer, yakitori, frankfurters, french fries, udon, soba

Draft beer, yakitori, frankfurters, french fries, udon, soba
Draft beer, yakitori, frankfurters, french fries, udon, soba

sunflower (Helianthus annuus)

Himawari soba (cold), Kakesoba (hot), Morisoba (cold), Zangi (fried chicken), cheese balls, croquettes, ice smoothie (yellow watermelon)

Himawari soba (cold), Kakesoba (hot), Morisoba (cold), Zangi (fried chicken), cheese balls, croquettes, ice smoothie (yellow watermelon)

Sunflower soba (cold), Zangi (fried chicken)

Sunflower soba (cold), Zangi (fried chicken)
Sunflower soba (cold), Zangi (fried chicken)

Sunflower soba noodles with dipping sauce: made with sunflower seeds

Croquettes and sunflower soba dipping sauce: made with sunflower seeds
Croquettes and sunflower soba dipping sauce: made with sunflower seeds

Ice smoothie (yellow watermelon)

Ice smoothie (yellow watermelon)
Ice smoothie (yellow watermelon)

Minoritch

appearance

Lots of bread and vegetables
Lots of bread and vegetables

Sunflower watermelon (small yellow watermelon) from Hokuryu Town

Sunflower watermelon (small yellow watermelon)
Sunflower watermelon (small yellow watermelon)

Boiled corn from Hokuryu Town

Boiled corn from Hokuryu Town
Boiled corn from Hokuryu Town

Sunflower rice from Hokuryu Town: "Yumepirika" and "Kitakurin"

Sunflower rice from Hokuryu Town: "Yumepirika" and "Kitakurin"
Sunflower rice from Hokuryu Town: "Yumepirika" and "Kitakurin"

Kurosenkoku soybeans, buckwheat, etc.

Kurosenkoku soybeans, buckwheat, etc.
Kurosenkoku soybeans, buckwheat, etc.

Kurosengoku udon, Kurosengoku ramen

Kurosengoku udon, Kurosengoku ramen
Kurosengoku udon, Kurosengoku ramen

Kurosengoku Keema Curry, Kurosengoku Soybean Black Curry

Kurosengoku Keema Curry, Kurosengoku Soybean Black Curry
Kurosengoku Keema Curry, Kurosengoku Soybean Black Curry

First pressed sunflower oil, Kurosenkoku soybean sunflower oil dressing

First pressed sunflower oil, Kurosenkoku soybean sunflower oil dressing
First pressed sunflower oil, Kurosenkoku soybean sunflower oil dressing

Hanamarche

Lots of handcrafts

Lots of handcrafts
Lots of handcrafts

The owner, an artist, welcomes you with a smile

The owner, an artist, welcomes you with a smile
The owner, an artist, welcomes you with a smile

Numerous works with sunflower motifs

Numerous works with sunflower motifs
Numerous works with sunflower motifs

Himawari Mamori, works by a friend photographer

Himawari Mamori, works by a friend photographer
Himawari Mamori, works by a friend photographer

Food and drink corner: The owner will greet you with a smile

Food and drink corner: The owner will greet you with a smile
Food and drink corner: The owner will greet you with a smile

Sunflower watermelon

Sunflower watermelon
Sunflower watermelon

Hanamaru Donuts

Hanamaru Donuts
Hanamaru Donuts

Photo Services

(Reference) Images from last year before the opening
(Reference) Images from last year before the opening

Tawawa Shokai

appearance

appearance
appearance

Everyone greeted with a peace sign

Everyone greeted with a peace sign
Everyone greeted with a peace sign

Ice float, non-alcoholic beer, deep-fried dumplings with bean paste, takoyaki, overflowing hot dogs, extra long sausages, and long fries fried in rice oil

Ice float, non-alcoholic beer, deep-fried dumplings with bean paste, takoyaki, overflowing hot dogs, extra long sausages, and long fries fried in rice oil
Ice float, non-alcoholic beer, deep-fried dumplings with bean paste, takoyaki, overflowing hot dogs, extra long sausages, and long fries fried in rice oil

brightly lit store

Food and drink corner, handicraft corner

Food and drink corner, handicraft corner
Food and drink corner, handicraft corner

They also sell vegetables

They also sell vegetables
They also sell vegetables

Sunflower keema curry, buttered potatoes, Yumepirika salt rice ball, deep-fried bread with plenty of Kurosengoku soybean flour, churros with plenty of Kurosengoku soybean flour

Sunflower keema curry, buttered potatoes, Yumepirika salt rice ball, deep-fried bread with plenty of Kurosengoku soybean flour, churros with plenty of Kurosengoku soybean flour
Sunflower keema curry, buttered potatoes, Yumepirika salt rice ball, deep-fried bread with plenty of Kurosengoku soybean flour, churros with plenty of Kurosengoku soybean flour

Agebitashi

Agebitashi
Agebitashi

Sunflower, Sinensis

Sunflower, Sinensis
Sunflower, Sinensis

Many handicrafts

Sunflower patterned plate
Sunflower patterned plate
Straw crafts
Straw crafts

Office (Information Desk)

Office (Information Desk)
Office (Information Desk)

Free Wi-Fi

Free Wi-Fi
Free Wi-Fi

stroller

stroller
stroller

wheelchair

wheelchair
wheelchair

Hokuryu Town brochure: English, Korean, Chinese, Japanese

Hokuryu Town brochure: English, Korean, Chinese, Japanese
Hokuryu Town brochure: English, Korean, Chinese, Japanese

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◇ ◇ Photography, editing and website management: Noboru Terauchi Writer: Ikuko Terauchi

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