The 2024 Hokuryu-machi Melon and Watermelon Festival, a direct sales event for Himawari watermelons, was a great success! University student interns were also very active!

Friday, August 16, 2024

From 08:30 on August 14 (Wed.), the 2024 Hokuryu-machi Melon and Watermelon Festival, a direct sale of watermelons, was held in front of the fruit-sorting area of the JA Kitasorachi branch office's agricultural produce collection and shipment facility. Many people visited the festival and it was a great success!

2024 Hokuryu-machi Melon and Watermelon Festival," a direct sale of watermelons

The 330 boxes of watermelon prepared were almost sold out within 30 minutes of the start of direct sales!

Lines were formed even before the store opened.
Lines were formed even before the store opened.

Sweet sunflower watermelon with a sugar content of 12 degrees

This year's watermelon boasts a sugar content of 12 degrees, exceeding the average sugar content and the sweetest in recent years.

Himawari watermelon: 6 excellent, 4,500 yen per box, 5 excellent, 4,800 yen per box

330 boxes of "Sunflower Watermelon" prepared
330 boxes of "Sunflower Watermelon" prepared

Sold in bulk: 1 piece - 500 yen, 3 pieces - 1,300 yen

500 yen per ball sold in bulk
500 yen per ball sold in bulk

Nationwide shipping and waybill entry table

There is also a section for filling out a letter of transmittal to deliver local seasonal delicacies to relatives and valued acquaintances.

Letter of Transmittal Entry Table
Letter of Transmittal Entry Table

Start with a limited number of people!

Long lines of people lined up before the 8:30 a.m. start!
After the start of the event, the number of visitors to the sales floor was restricted, with several people entering at a time to avoid crowding the sales floor.

Start!
Start!
Purchased all at once!
Purchased all at once!
Stacked watermelon boxes
Stacked watermelon boxes

Buy in bulk

Customers who purchased the product purchased several boxes at once!

Buy in bulk!
Buy in bulk!
Loaded on a cart and transported with care!
Loaded on a cart and transported with care!

University student interns also provide hospitality with a smile.

On that day, students from the "Hokkaido Hokuryu-cho Community Building Internship" also helped with sales! They were all smiles and hospitable!

Intern students also helped!
Intern students also helped!
Customer service with a smile!
Customer service with a smile!
Conversation was lively!
Conversation was lively!

Help carry heavy boxes to the shipping processing area or to your car!

Helping to carry heavy boxes!
Helping to carry heavy boxes!
Transported to the shipping section!
Transported to the shipping section!

Okinawa Fair Corner

At the Okinawa Fair corner, juices and konnyaku jelly unique to Okinawa are sold!

Okinawa Fair Corner
Okinawa Fair Corner

Yamato Transport Shipping Procedure Corner

Yamato Transport Shipping Procedure Corner
Yamato Transport Shipping Procedure Corner

Sold Out! Sold Out! Sold out!

Sold Out! Sold Out! Sold out!
Sold Out! Sold Out! Sold out!

lottery in which participants trace a line across a lattice of colored cards to determine the winner

At the gara-pon lottery, the special prize (gold) was a whopping 5 kg of Himawari Rice "Yumepirika" + 2 Himawari Suika balls both!

Five 1,000-yen tickets can be used for one drawing!

lottery in which participants vote on a number of items to win a seat in a bracket held by the winner
lottery in which participants vote on a number of items to win a seat in a bracket held by the winner
Will I hit it?
Will I hit it?
Everyone lined up and drew lots!
Everyone lined up and drew lots!

Yasuhiro Sasaki, Mayor of the town, came to offer encouragement.

Mayor Sasaki also came to give encouragement and interact with the visitors!

Mayor Sasaki visits to offer encouragement
Mayor Sasaki visits to offer encouragement

A lively conversation with Mayor Yasuhiro Sasaki, JA Kitasorachi District Representative Minoru Nagai, and honorary town resident Ryoji Kikura (former JA Kitasorachi Representative Director and Union President).

A lively conversation with Mayor Sasaki Yasuhiro, JA Kitasorachi Hokuryu Branch Office Regional Representative Director Nagai Minoru, and Kikura Ryoji (Honorary Resident of Hokuryu Town).
Mayor Yasuhiro Sasaki, JA Kitasorachi Hokuryu Branch Office District Representative Minoru Nagai,
A lively conversation with Mr. Ryoji Kikura (an honorary resident of Hokuryu Town).

Stunning, superb sunflower watermelon!

Stunning, superb sunflower watermelon!
Stunning, superb sunflower watermelon!

We send our endless love, gratitude, and prayers to the small yellow "Sunflower Watermelon" that delivers happiness and deliciousness with its happy color.

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◇ Photography and Editing: Noboru Terauchi Reporting and Writing: Ikuko Terauchi

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