Monday, August 5, 2024
The 2024 Hokuryu-machi Melon and Watermelon Festival was held on August 3 (Sat.) from 08:30 at the fruit-sorting area of the JA Kitasorachi Hokuryu Branch Office's produce collection and shipping facility. Many people visited the festival and it was a great success!
- 1 2024 Hokuryu-machi Melon and Watermelon Festival" melon direct sales event
- 1.1 Long line of people lined up from 5:30 a.m.
- 1.2 800 boxes sold out in the first 30 minutes of the direct sales event
- 1.3 Purchase several boxes at once
- 1.4 Hokuryu Melon Producers' Association, agricultural cooperative employees, etc., helping to transport the melons.
- 1.5 Nationwide shipping available
- 1.6 Special sales of marine products from Hamatombetsu Town
- 1.7 JA Okinawa's processed tangerine products (juice, jelly, etc.)
- 1.8 Melons that have grown too big, limited to 5 boxes, 1,500 yen per ball
- 1.9 Gara-pon Grand Drawing
- 1.10 Mayor Sasaki's pep talk visit & helping customers transport melons
- 1.11 By 9:00 a.m., most of the 800 boxes were sold out!
- 2 Youtube Video
- 3 More Photos
- 4 Related Articles
2024 Hokuryu-machi Melon and Watermelon Festival" melon direct sales event
Long line of people lined up from 5:30 a.m.
Even though the event started at 8:30 a.m., there was a long line of people lined up even before the event began, with some customers lining up as early as 5:30 a.m.

800 boxes sold out in the first 30 minutes of the direct sales event
The 800 boxes of melons prepared for the event were almost sold out in 30 minutes.
Hokuryu melons are very popular for their refreshing sweetness and melting texture!
This year, the grapes boasted a sugar content of 17.2 degrees, a level of sweetness rarely seen in recent years, and were very popular!



Purchase several boxes at once
Many people purchased several boxes at once to deliver the local seasonal taste to their relatives and acquaintances! Because quantities were limited, everyone was eager to be the first to buy!
The stacked melon boxes were gone in no time, and the line of customers waiting in line for shipping procedures continued.



Hokuryu Melon Producers' Association, agricultural cooperative employees, etc., helping to transport the melons.


Nationwide shipping available

Special sales of marine products from Hamatombetsu Town
Frozen hairy crabs" and "frozen scallops," Hamatombetsu's marine products, were sold one after another.


JA Okinawa's processed tangerine products (juice, jelly, etc.)
Also on display were JA Okinawa's processed products such as "Seekwasa Juice" and "Pineapple Konnyaku Jelly," which are unique to Okinawa.




Melons that have grown too big, limited to 5 boxes, 1,500 yen per ball

Gara-pon Grand Drawing
At the "Gara-pon Grand Lottery" where visitors can win specialties from Hokuryu Town, they can play Gara-pon one time for 5,000 yen, and the special prize is the "Hokuryu Town Special Set" with 5 kg of Himawari Rice Yumepirika, two Hokuryu melons or two Hokuryu watermelons as the big prize!


Mayor Sasaki's pep talk visit & helping customers transport melons
Mayor Yasuhiro Sasaki also paid a pep talk visit and helped customers carry their luggage to their cars!


Proactive communication with everyone
They engaged in active communication with many people, including people from Hamatombetsu, JA staff, and local residents.

A nostalgic conversation with Hirotaka Okubo, Executive Director of JA Kitasorachi

Meet and greet with Teppei Kobayashi, a trainee from the agricultural cooperative HONOKA

By 9:00 a.m., most of the 800 boxes were sold out!

With boundless love, gratitude, and prayers for the Hokuryu Sunflower Melon Festival, where you can taste the exquisite taste of Hokuryu Sunflower Melon, the king of summer fruits, a specialty of Hokuryu Town, when beautiful sunflowers are in full bloom in the Sunflower Village.

Youtube Video
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◇ Photography and Editing: Noboru Terauchi Reporting and Writing: Ikuko Terauchi