The melon direct sale event "Hokuryu Town Melon and Watermelon Festival 2024" was held! It was a huge success! Almost everything was sold out in about 30 minutes!

Monday, August 5, 2024

On Saturday, August 3rd from 8:30am, the melon direct sale event "Hokuryu Town Melon and Watermelon Festival 2024" was held at the JA Kitasorachi Hokuryu Branch's agricultural product collection and shipping facility sorting facility. Many people attended and it was a great success!

Melon direct sales event "Hokuryu Town Melon and Watermelon Festival 2024"

A long line formed from 5:30

Even though the event was scheduled to start at 8:30 AM, there were so many people lining up that there was a long queue even before the event started, with some customers lining up from 5:30 AM.

Long lines before the opening!
Long lines before the opening!

800 boxes sold out within 30 minutes of the start of the direct sale

The 800 boxes of melons prepared were almost all sold out within 30 minutes.

Hokuryu melons are extremely popular for their refreshing sweetness and melt-in-your-mouth texture!
This year's sugar content is 17.2 degrees, a rare sweetness seen in recent years, and it has been very well received!!!

800 boxes prepared
800 boxes prepared
Sunflower melon 1 box (5 excellent melons) 6,000 yen, 1 box (4 special melons) 4,000 yen
Sunflower melon 1 box (5 excellent melons) 6,000 yen, 1 box (4 special melons) 4,000 yen
Gift box (2 large balls) 3,500 yen
Gift box (2 large balls) 3,500 yen

Buy several boxes at once

People bought several boxes at once to share the local seasonal flavors with their relatives and friends! Quantities were limited, so everyone rushed to get them!

The stacked boxes of melons were quickly gone, and a line of customers continued to queue up to process their deliveries.

Fill out the shipping procedure form
Fill out the shipping procedure form
They rushed to buy it
They rushed to buy it
Buy several boxes at once
Buy several boxes at once

Staff from the Hokuryu Melon Producers Association and agricultural cooperatives helped with the transportation.

People carrying boxes to their cars
People carrying boxes to their cars
Producers from the Hokuryu Melon Producers Association helping with the transport
Producers from the Hokuryu Melon Producers Association helping with the transport

Nationwide shipping available

Shipping procedure corner
Shipping procedure corner

Special sale on seafood from Hamatonbetsu Town

Hamatonbetsu Town's seafood, such as frozen hairy crabs and frozen scallops, are on sale and are sold out one after another.

Hamatonbetsu Town hairy crab and scallops
Hamatonbetsu Town hairy crab and scallops
Frozen hairy crab
Frozen hairy crab

JA Okinawa Tankan processed products (juice, jelly, etc.)

In addition, there were also products unique to Okinawa, such as JA Okinawa's processed products "Shikuwasa Juice" and "Pineapple Konjac Jelly."

JA Okinawa processed products
JA Okinawa processed products
Konjac jelly (pineapple, mango, and shekwasha)
Konjac jelly (pineapple, mango, and shekwasha)
Juice (Tankan, Pineapple, Shikuwasa)
Juice (Tankan, Pineapple, Shikuwasa)
sunflower seed gift
sunflower seed gift

Oversized Melon - Limited to 5 boxes - 1,500 yen each

A melon that's grown too big
A melon that's grown too big

Garapon Grand Lottery

In the "Garapon Grand Raffle" where you can win Hokuryu Town specialties, you can spin the raffle for 5,000 yen, and the grand prize is the "Hokuryu Town Special Set" which includes 5kg of Yumepirika Sunflower Rice, two Hokuryu melons, or two Hokuryu watermelons!!!

Garapon lottery venue
Garapon lottery venue
I hope I win!
I hope I win!

Mayor Sasaki visits to encourage us & helps transport melons for our customers

Mayor Sasaki Yasuhiro also visited to offer encouragement and helped carry customers' luggage to their cars!

Mayor Sasaki himself helped carry the luggage
Mayor Sasaki himself helped carry the luggage
Welcoming guests
Welcoming guests

Actively communicating with everyone

He actively communicated with many people, including people from Hamatonbetsu Town, JA staff, and townspeople.

Enjoy conversations with the people of Hamatonbetsu!
Enjoy conversations with the people of Hamatonbetsu!

A nostalgic conversation with JA Kitasorachi Managing Director Hirotaka Okubo

We also had a fun, nostalgic conversation with JA Kitasorachi Managing Director Okubo Hirotaka (former JA Kitasorachi Kitaryu Branch Manager)!
We also had a fun, nostalgic conversation with JA Kitasorachi Managing Director Okubo Hirotaka (former JA Kitasorachi Kitaryu Branch Manager)!

Greeting Mr. Teppei Kobayashi, a trainee at Honoka Agricultural Cooperative

Greeting Mr. Teppei Kobayashi (2nd year graduate student in the Agricultural Civil Engineering Department), a trainee at Honoka Agricultural Cooperative
Greeting Mr. Teppei Kobayashi (2nd year graduate student in agricultural engineering), a trainee at Honoka Agricultural Cooperative

By 9 o'clock, almost all 800 boxes were sold out!

By 9 o'clock, most of the merchandise had been sold out.
By 9 o'clock, most of the merchandise had been sold out.

With boundless love, gratitude, and prayers, we offer the Hokuryu Sunflower Melon Festival, where you can savor the exquisite flavor of the Hokuryu Sunflower Melon, the king of summer fruits and a Hokuryu town specialty, when the beautiful sunflowers are in full bloom at Hokuryu Town Sunflower Village.

Rice fields filled with the vitality of rice spirit
Rice fields filled with the vitality of rice spirit

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◇ Photography and editing: Noboru Terauchi Interview and text: Ikuko Terauchi

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