The 37th Hokuryu Town Snow Festa Yukinko Festival 2024 Smiles and laughter echo across the snowy fields!

Monday, February 26, 2024

The 37th Hokuryu Town Snow Festa Yukinko Festival was held behind the Hokuryu Town Rural Environment Improvement Center from 1:00 PM on Friday, February 23rd. Over 100 townspeople, including kindergarteners, elementary school students, energetic children from the town, and families, gathered to enjoy playing in the winter snow to their heart's content.

The 37th Hokuryu Town Snow Festival

Children climbing a huge snowy mountain!
Children climbing a huge snowy mountain!

Organized by: Himawari SNOW Festa Executive Committee

  • Organizer:Himawari SNOW Festa Executive Committee
  • Supervisor:Hokuryu Town Chamber of Commerce and Industry Youth Division
  • Sponsor:Hokuryu Town, Hokuryu Town Chamber of Commerce, Hokuryu Town Himawari Tourism Association, NPO Himawari, HMK (Hekisui Mobile Association), and local revitalization volunteer (Yui Sasaki)
Taiyo-san smiling before the event started
Taiyo-san smiling before the event started

The morning was a clear blue sky!
Gradually, in the afternoon, the weather became ominous as snow clouds began to approach the western sky.

Approaching snow clouds
Approaching snow clouds

The soft, fluffy snow that fell somehow managed to hold off until the end of the festival without turning into a blizzard.

Smiling faces for both children and adults!

The Yukinko Festival is full of fun events, such as a treasure hunt where you run around the snowy fields, a Snow Flag game where you try to get the flag first, and a snowmobile experience where you ride a banana board!

The voices of children running around on the fluffy snow, shouting "Fight!", "Do your best!" and "It's so fun!" echo throughout the area!

Inside the venue, there is a huge snow mountain slide where you can slide down on snow tubes!!! A long line of people waiting their turn stretches all the way to the top of the slide.

Crepe food truck "La Pont Neige"

This year, the fun crepe food truck "La Pont Neige" will be visiting the community center parking lot!!!

Crepe food truck "La Pont Neige"
Crepe food truck "La Pont Neige"
A moment of anxious waiting for the finished product...
A moment of anxious waiting for the finished product...

Sweets gift

At the end of the event, all the participating children were given a wonderful gift of sweets!!!

Participation prizes include sweets!
Participation prizes include sweets!
Chamber of Commerce members packing sweets!
Chamber of Commerce members packing sweets!

Greetings from Junpei Mihara, Director of the Hokuryu Town Chamber of Commerce and Industry Youth Division

Junpei Mihara, Director of the Youth Division of the Hokuryu Town Chamber of Commerce and Industry
Junpei Mihara, Director of the Youth Division of the Hokuryu Town Chamber of Commerce and Industry

"Hello, thank you for joining us at the Yukinko Festival today!
"Today, we will play two games, the 'Treasure Hunt Game' and the 'Snow Flag', followed by a snowmobile experience. Everyone, please enjoy yourself without getting hurt, and at the end, please receive lots of sweets! Thank you for your cooperation today," he said.

Everyone gather!
Everyone gather!

Children line up

Everyone line up!!!
Everyone line up!!!

Treasure Hunt Game

Be the first to catch the plastic balls containing number cards scattered across the pure white snowfield!

Get in position!
Get in position!
start!
start!
Find the plastic ball buried in the snow!
Find the plastic ball buried in the snow!
Where? I found it!!!
Where? I found it!!!

Snow Flag

At the start, participants lie face down facing in the opposite direction, get up when the go signal is given, and the first one to reach the flag wins.

Lie face down in the opposite direction to the start and get ready!
Lie face down in the opposite direction to the start and get ready!
GOーーー!
GOーーー!
Full speed across the snowy fields!!!
Full speed across the snowy fields!!!
Great catch of the flag!
Great catch of the flag!

Snowmobile experience

Snowmobiles operated by members of HMK (Hekisui Mobile Association) pull banana boards carrying children as they race across the snowy fields!

A banana board pulled by a snowmobile races through the area in spectacular fashion!
A banana board pulled by a snowmobile races through the area in spectacular fashion!
Run through the snowy fields, kicking up clouds of snow!
Run through the snowy fields, kicking up clouds of snow!
Yahoo! What a thrill!!!
Yahoo! What a thrill!!!

Snow tubing on the snowy mountain

The popular snow mountain slide where you can slide down on snow tubes has a long queue!

Snow tubing! Are you ready?
Snow tubing! Are you ready?
start!
start!
Ride on a sled!!!
Ride on a sled!!!

The snow mountain was created using large construction machinery.

The snow mountain was created using large construction machinery.
A snow mountain was created using large construction machinery (photographed on January 27th)
 
Enjoying the snow will warm your body and mind to the point that you won't even notice the coldness of the snow!

With gratitude for the warm sunlight that watches over us!
With gratitude for the warm sunlight that watches over us!

Children's smiles and happy cheers echoed across the snowy fields, and the whole family enjoyed themselves to the fullest at this wonderful Snow Festival. We send our boundless love, gratitude, and prayers to them...

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◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)