The food truck Idean (Tokachi Genki Village) has come to Hokuryu Town! Their beef curry made with sunflower rice is delicious!

Tuesday, July 30, 2024

Kitchen Cardian (Tokachi Genki Village) will be open next to the entrance of Sunflower Park Hokuryu Onsen (Hokuryu Town) for three days on July 29th (Monday), 30th (Tuesday), and 31st (Wednesday)!

Kitchen car Idean (Tokachi Genki Village)

Open from 11:00 to 15:00. We apologize if we run out of stock.

Kitchen car Idean (Tokachi Genki Village)
Kitchen car Idean (Tokachi Genki Village)

Mayor Sasaki of Hokuryu Town and Ide Tomoki, CEO of Idean

The connection between Ide Tomoki, the representative of Kitchen Car Idean (Tokachi Genki Village), and Hokuryu Town began when he visited Honbetsu Town during a "Visit to Himawari Rice Users" event held in mid-July.

It all started with a meeting between Ide Tomoki, deputy director of the Honbetsu Town Chamber of Commerce and Industry Youth Division, and Sasaki Yasuhiro, mayor of Hokuryu Town.

Ide Tomoki sells Shihoro beef curry from a food truck. When we visited, we discovered that the rice used in the curry is "Nanatsuboshi" produced in Hokuryu Town!

When Mayor Sasaki heard about this, he invited them to "please come and visit Hokuryu Town with your food truck!", which led to this visit.

From left: Tomoki Ide, Mayor Yasuhiro Sasaki (Photo provided by Mayor Sasaki)
From left: Tomoki Ide, Mayor Yasuhiro Sasaki (Photo provided by Mayor Sasaki)

A talk by Tokachi Genki Village representative Tomoki Ide

Mr. and Mrs. Ide Tomoki
Mr. and Mrs. Ide Tomoki

"We have been selling Shihoro beef curry for 40 years. We also use Hokuryu Town sunflower rice.

Another curry we sell is "Tomato Gyu Curry," which uses pesticide-free tomatoes and onions from Honbetsu Town.

"Imo Mochi" has been in business for 50 years, and I am the third generation owner. We make our products by hand using "Tokachi potatoes" that have been aged for two years. Please give them a try!

The rice from Hokuryu Town is very popular among our regular customers and is highly acclaimed for its delicious taste!

"Previously, when we switched to rice grown in Hokuryu Town, our customers said to us, 'Has the rice changed? It's tastier!'" Ide-san said with a smile, expressing his joy at the words.

Products for sale

We sell "Tokachi beef curry," "Tomato beef curry," "Imo mochi," "Fried sweet potato," "French fries," "Petit potatoes," "Cheese sausage," and more!

Tokachi beef curry

Made with Tokachi Shihoro beef tendon and plenty of pesticide-free tomatoes and onions from Honbetsu Town, this dish has a flavor that has been enjoyed for 40 years.

The rice used in the curry is "Nanatsuboshi" rice produced in Hokuryu Town!

Tomato beef curry

This retort curry is made with plenty of Honbetsu Town's organic tomatoes and onions, and uses homemade beef bone soup, creating a flavor that has been enjoyed for 40 years.

Deep-fried rice cakes, potato mochi, and small potatoes

The potatoes used are 100% Tokachi-grown potatoes that have been aged for two years. The taste has been passed down for 50 years by the third generation owner, Mr. Ide.

Potatoes from Tokachi that have been aged for two years!
Potatoes from Tokachi that have been aged for two years!
Deep fried sweet potato, cheese sausage, french fries
Deep fried sweet potato, cheese sausage, french fries

Tokachi beef curry has been a flavor for 40 years
Tokachi beef curry has been a flavor for 40 years

Former Olympic gold medalist and speed skater representing Japan, Takagi Nana, praises fried sweet potatoes!

Former Olympic gold medalist and speed skater representing Japan, Takagi Nana, praises fried sweet potatoes!
Former Olympic gold medalist and speed skater representing Japan, Takagi Nana, praises fried sweet potatoes!

"Beef curry" with the deep flavor of tender beef

"Beef curry" with the deep flavor of tender beef, "fried sweet potato" with sweet and moist potatoes, and "imomochi" with an exquisite sweet sauce!

It's so delicious you'll want seconds and seconds!
It was sooooo delicious!
Thank you for the meal!

Don't miss this opportunity!

It's so delicious you'll want seconds and seconds!!!
It's so delicious you'll want seconds and seconds!!!
Tokachi Genki Village Curry Idea
Tokachi Genki Village Curry Idea
I'm grateful for the wonderful connections that have been made through sunflower rice.
I'm grateful for the wonderful connections that have been made through sunflower rice.

With boundless love, gratitude, and prayers for the wonderful connections that are made through sunflower rice...

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◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)