On Thursday, April 24th, a first for Japan! A sweet potato shop with a car-shaped design, "Yakimo-ya Mai-chan," will pre-open at the recycle shop "Smile Hokuryu Main Store" in Hokuryu Town! Grand opening will be on April 29th (Showa Day)!

Friday, April 25, 2025

On Thursday, April 24th, Sweet Potato Shop Mai-chan (owner: Tomizawa Masanori) will be pre-opening at Smile Hokuryu Main Store, a recycle shop in Hokuryu Town!

[Yakiimo-ya Mai-chan] Opens!

Shop owner Masanori Tomizawa has opened "Yakiimo-ya Mai-chan" at Smile Hokuryu Main Store!
Owner Masanori Tomizawa
Pre-opening of "Yakimo-ya Mai-chan" at Smile Hokuryu Main Store!

Collaboration with Vtuber "Hinomoto Mai"

This is a sweet potato kitchen car in collaboration with virtual YouTuber "Vtuber Hinomoto Mai."

The Daihatsu Midget three-wheeled auto rickshaw has been transformed into the official "Hinomoto Midget Itasha" in collaboration with Vtuber Hinomoto Mai!

Furthermore, in a collaborative project with Vtuber Hinomoto Mai, it will be turned into a sweet potato kitchen car called "Yakimo-ya Mai-chan"!

Official Itasha "Hinomoto Midget"
Official Itasha "Hinomoto Midget"
Inside the Daihatsu Midget three-wheeler
Inside the Daihatsu Midget three-wheeler

Vtuber "Hinomoto Mai" is a local enthusiast who has been traveling around Japan by car, motorcycle, and on foot for over 300 days a year, visiting all 47 prefectures for over six years. She has completed the journey around Japan six times!

Collaboration with Virtual YouTuber Hinomoto Mai-chan
Collaboration with Virtual YouTuber Hinomoto Mai-chan
Japan's first Itasha sweet potato food car
Japan's first Itasha sweet potato food car

Authentic baked sweet potatoes slowly baked with double infrared rays

These delicious sweet potatoes are authentically roasted using double infrared technology over charcoal!
Mai-chan's voice, sweeter than roasted sweet potatoes, echoes from the food truck, and the fragrant smell of sweet potatoes draws in both your heart and your stomach...

Mai-chan's voice coming from the speakers at [Yakiimo-ya Mai-chan]

"Stone-baked sweet potato~ Sweet potato!
Delicious, delicious potatoes!
It's a delicious, fluffy potato!
Stone-baked sweet potatoes are warm and delicious!
Would you like some delicious hot stone-baked sweet potatoes?"

Grand opening on April 29th (Showa Day)

Pre-opening on Thursday, April 24th from 12:00pm.
When I visited around 2pm, they were almost sold out!!!
I'm glad it's still there!
The grand opening will be on April 29th (Showa Day)!

Almost sold out!
By 2pm, they were almost sold out!

Delicious baked sweet potato!

These roasted sweet potatoes are sweet, fluffy, and warm and delicious!
It was delicious - thank you for the meal!

The honey is so sweet and creamy!
The honey is so sweet and creamy!
Sweet, melty and fluffy, warm roasted sweet potatoes!
Sweet, melty and fluffy, warm roasted sweet potatoes!
Recycle Shop Smile
Recycle Shop Smile

The wonderful bond between Happy Smile-san and the cute Mai-chan, and the sweet and delicious baked sweet potato with boundless love, gratitude, and prayers...

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Photography, editing, and website management: Noboru Terauchi Writer: Ikuko Terauchi