Sapporo Autumn Fest 2024: Participating in the 4th Hokuryu Town event! The scooping of new-crop rice, "Sunflower Rice," is a big hit!

Monday, September 30, 2024

"Sapporo Autumn Fest 2024" will be held at Odori Park from Friday, September 6th to Sunday, September 29th, from 10:00 to 20:30 (last orders at 20:00).

Sapporo Autumn Fest 2024

Sapporo Autumn Fest 2024
Sapporo Autumn Fest 2024

Sapporo Autumn Fest is a major event themed around Hokkaido cuisine that began in 2008 and is now in its 16th year.

Approximately 300 stores are set up in seven areas of Odori Park (total length approximately 1 km) in the center of Sapporo, and over 2 million people visit every year.

8th Street Venue: "Sapporo Odori Hokkaido Market"

During the period, there will be approximately 80 booths set up by municipalities and organizations from Hokkaido, some of which will be open throughout the year and others which will be rotated over four periods.

Hokkaido Market 8th Street Venue
Hokkaido Market 8th Street Venue

Participants in the fourth period of the 8th block venue include municipalities such as Shimizu Town, Iwamizawa City, Imakane Town, Takikawa City, Shintoku Town, Suttsu Town, Akaigawa Village, Bifuka Town, Higashikagura Town, Furubira Town, Shibecha Town, Hokuryu Town, Toyako Town, Toyako Town, Rikubetsu Town, Imobeushi Town, Ashibetsu City, and Hamanaka Town, as well as organizations such as the Hokkaido Noodle Cooperative and the Coal, Iron and Port Promotion Council (Muroran) (Bibai).

Hokuryu Town Booth at the 8th Block Venue
Hokuryu Town Booth at the 8th Block Venue

Hokuryu Town Booth

Hokuryu Town will be participating in the 4th period (4 days) of the Sapporo Odori Hokkaido Market in the 8th block venue from Thursday, September 26th to Sunday, September 29th!

Hokuryu Town Hall, JA Kitasorachi Hokuryu Branch, Kurosengoku Business Cooperative, and All Hokuryu participated in the event! In addition, Hokuryu Kenseikai (an association for young and middle-aged men in the construction industry in Hokuryu Town) also participated to help out.

In addition to scooping freshly harvested rice, we will be selling mini rice balls for tasting, new rice "Sunflower Rice," "SanSan Sunflower Oil," and "Kurosengoku Soybean Products."

Hokuryu Town Booth
Hokuryu Town Booth

Popular new rice scooping

Popular new rice scooping
Popular new rice scooping

The rice scooping corner is visited one after another in search of new rice!

The rice scooping corner is visited one after another in search of new rice!
The rice scooping corner is visited one after another in search of new rice!

5-go-masu scooping bird (Nanatsuboshi) 500 yen

5-go-masu scooping bird (Nanatsuboshi) 500 yen
5-go-masu scooping bird (Nanatsuboshi) 500 yen

Great deal!

A No. 5 sho (measure) of rice would be 750g (150g x 5), but this is a heaping serving for a special price. It weighs about 1.2kg!

Great deal!
Great deal!

sunflower oil

Sunflower oil dressing
Sunflower oil dressing

Various Kurosengoku soybean processed products

Various Kurosengoku soybean processed products
Various Kurosengoku soybean processed products

Staff sales pattern

Students from Rakuno Gakuen University, with whom we have connections through our research on sunflower oil, came to support us.

Students actively helping out by handing out mini rice balls for tasting

Smiling people handing out mini rice balls
Smiling people handing out mini rice balls

Two students from Dairy Academy helping out

Two students from Dairy Academy helping out
Two students from Dairy Academy helping out

Mini rice ball tasting available!

Mini rice ball tasting available!
Mini rice ball tasting available!

Foreigners are also very interested in new rice!

Foreigners are also very interested in new rice!
Foreigners are also very interested in new rice!

Even dogs love the delicious new rice rice balls!!!

Even dogs love the delicious new rice rice balls!!!
Even dogs love the delicious new rice rice balls!!!

We also offer mini rice balls to mothers with babies!

We also offer mini rice balls to mothers with babies!
We also offer mini rice balls to mothers with babies!

Mayor Sasaki Yasuhiro visits to offer encouragement

Despite his busy schedule, Mayor Sasaki Yasuhiro visited the Hokuryu Town booth to offer encouragement.

With students from Dairy Academy!

With students from Dairy Academy!
With students from Dairy Academy!

Promoting Hokuryu Town's new rice!

Promoting Hokuryu Town's new rice!
Promoting Hokuryu Town's new rice!

Mini rice balls provided!

Mini rice balls provided!
Mini rice balls provided!

Visitors

The ever-popular rice scoop!!!

The ever-popular rice scoop!!!
The ever-popular rice scoop!!!

Dosanko Food Hunter® Mi-yan (Kimura Mitsue) visits our store!

Thank you for purchasing lots of Hokuryu Town's new rice "Sunflower Rice" and Kurosengoku soybeans!

Miiyan is coming to the store!
Miiyan is coming to the store!

Mi-yan promoted the new rice scooping event at the Hokuryu Town booth on social media! We are truly grateful!

Thank you Mi-yan for promoting Hokuryu Town on social media!!!
Thank you Mi-yan for promoting Hokuryu Town on social media!!!
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A nostalgic classmate came to support us!

Thank you!

Classmates came to support us! Thank you!
Classmates came to support us! Thank you!

Smiling Kurosengoku soybean fans

This young lady is a big fan of Kurosengoku soybeans.
"I've been using it for two years! I love Kurosengoku!" - these are the happy words!

"I love Kurosengoku soybeans!" Happy words from Kurosengoku fans!
"I love Kurosengoku soybeans!" Happy words from Kurosengoku fans!

The hugely popular Hokuryu Town booth!

The hugely popular Hokuryu Town booth!
The hugely popular Hokuryu Town booth!

Other municipalities with stores in 8-chome

Imoseushi Town Booth
Imoseushi Town Booth
Takikawa City Booth
Takikawa City Booth
Suttsu Town Booth
Suttsu Town Booth

Grilled Suttsu scallops with butter and soy sauce

Grilled scallops
Grilled scallops

Tobetsu Gold Flaxseed Ice Cream

Tobetsu Gold Flaxseed Ice Cream
Tobetsu Gold Flaxseed Ice Cream

8-chome Market, where local specialties from Hokkaido's cities and towns are gathered

The 8th block venue features a large collection of local specialties from Hokkaido's cities and towns.
The 8th block venue features a large collection of local specialties from Hokkaido's cities and towns.

Gorgeous and colorful gardening!

Gardening adds color!
Gardening adds color!

With boundless love, gratitude, and prayers, we wish Sapporo Autumn Fest 2024, a great food festival where you can experience the taste of autumn in Sapporo, Hokkaido.

YouTube videos

Other photos

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◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)