First auction of Hokuryu Town's specialty "Sunflower Watermelon" in 2024 (Kyokuichi Fruit and Vegetable Auction, Asahikawa City) - "Delicious!" shouts echoed everywhere

Monday, June 10, 2024

The first shipment of sunflower watermelons was made on Thursday, June 6th at the JA Kitasorachi Hokuryu Branch's agricultural product collection and shipping facility. The day after this, the first auction of Hokuryu Town's specialty, "sunflower watermelons," was held at 6:50 a.m. on Friday, June 7th at the Kyokuichi Fruit and Vegetable Auction House of Kyokuichi Co., Ltd. in Asahikawa City.

First auction of "Sunflower Watermelon" at Kyokuichi Fruit and Vegetable Auction


First sunflower auction at Kyokuichi
First sunflower auction at Kyokuichi

Kyokuichi Fruit and Vegetable Auction

Kyokuichi Fruit and Vegetable Auction is a place where seasonal fruits and vegetables are gathered from all over the country, including Hokkaido.

Kyokuichi Fruit and Vegetable Auction
Kyokuichi Fruit and Vegetable Auction

Hokuryu Town's specialty "Sunflower Watermelon"

In the center, a row of newly shipped sunflower watermelons are lined up.

"One case contains 5 excellent quality melons" - a magnificent Hokuryu sunflower melon!

Celebration "Sunflower Rice" & "Sunflower Watermelon"
Celebration "Sunflower Rice" & "Sunflower Watermelon"

Fruit tasting event held for the first time in five years

This year, fruit tasting took place for the first time in five years since the COVID-19 pandemic. As the "Sunflower Watermelons" were sliced with large knives and lined up, many buyers gathered one after another, drawn by the sweet aroma.

Sunflower watermelon cut into pieces to suit different tastes
Sunflower watermelon cut into pieces to suit different tastes
A sweet and refreshing scent drifts
A sweet and refreshing scent drifts

The middlemen's voices of "Delicious!" are heard everywhere!

A large crowd of brokers gathered
A large crowd of brokers gathered

Greetings from Mayor Yasuhiro Sasaki of Hokuryu Town

First, Mayor Sasaki will give a speech.

Greetings from Mayor Sasaki
Greetings from Mayor Sasaki

"Good morning. Thank you very much to everyone at Asahi Ichi who has been looking after our dining hall and kitchen in Hokkaido since this morning.

Today I came here with Watanabe Toshinari, a producer of Himawarisuka in Hokuryu Town.

The Sunflower Watermelon Producers Association is celebrating its 40th anniversary this year. I have heard that this year's sunflower watermelons are especially sweet and wonderful.

"Please take care of Hokuryu Town, take care of Asahikawa, and please take care of the happy yellow 'Sunflower Watermelon'!" Mayor Sasaki declared with great confidence.

"Thank you for your continued support this year!!!" said Watanabe Toshinari.

Sunflower Watermelon brings a smile to your face
Sunflower Watermelon brings a smile to your face

First auction of Hokuryu Town's specialty "Sunflower Watermelon"!

Then the first auction begins, with the brokers' spirited shouts ringing out!

The bid was won in an instant! The congratulatory price was 50,000 yen (one box of 5 excellent balls)! Congratulations!

The market echoes with the spirited shouts of the first auction
The market echoes with the spirited shouts of the first auction

Breakfast and discussion meeting

After the first auction ended successfully, we moved to the office on the second floor for breakfast and a discussion session.

Second floor office
Second floor office

Spacious conference room.

Spacious meeting room
Spacious meeting room

A luxurious breakfast bento prepared in the conference room on the second floor!

There is so much delicious food on offer that you won't be able to eat it all, including fresh sashimi, meat side dishes, grilled fish, miso soup, salad, and more.

I am truly grateful for the fresh, seasonal vegetables, meat, and fish dishes that filled me with energy and power. Thank you for the meal!!!

Deluxe breakfast bento
Deluxe breakfast bento

We would like to express our gratitude to Kyokuichi Sansan Co., Ltd., which has brought together such a large selection of Hokkaido's most appealing ingredients...

We would like to express our gratitude to Kyokuichi Co., Ltd. for bringing together such a large selection of Hokkaido's most appealing ingredients.
We would like to express our gratitude to Kyokuichi Co., Ltd. for bringing together such a large selection of Hokkaido's most appealing ingredients.

With boundless love, gratitude and prayers, we offer the Hokuryu Town "Sunflower Watermelon" that sparkles in the color of sunflowers and tastes of summer in Hokkaido, as it sets off from Asahikawa Market in the heart of Hokkaido to head out across the country...

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◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)

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