FY2019 "Hokuryu Town Community Supporter Activities" Project Report

Thursday, December 24, 2020

-On Tuesday, December 22nd, we explained the plan to Mayor Yutaka Sano, who approved it.

Tuesday, December 22, 2020

Mayor Yutaka Sano of Hokuryu Town

Hokuryu Town Community Supporter
Noboru Terauchi and Ikuko Terauchi

Fiscal year 2019 (Reiwa 1)
"Hokuryu Town Community Supporter Activities" Project Report
 Supporting Hokuryu Town by disseminating information to ensure that its residents remain vibrant and thriving

We would like to report on the activities of the village support staff in fiscal year 2019 (April 1, 2019 - March 31, 2020) as follows.

1. The goal of "Community Support through Information Dissemination"

We will support Hokuryu Town in "continuing to be a town where residents are vibrant and thriving" by disseminating information.

(1) The townspeople realize the beauty of things they once took for granted.
(2) The townspeople who receive the information will empathize, be moved, and be activated.
(3) Recording the "value of life" of Hokuryu town residents and passing it on to the next generation
(4) The vitality of Hokuryu Town will spread throughout Japan, making Japan brighter and more energetic.

2. Perspective of the activity

(1) Keeping an eye on, patrolling, and understanding the situation throughout the town
(2) Sharing information through easy-to-understand text and photos that allow townspeople to understand and inspect the situation. We are also considering connecting the feelings of parents who remain in town with their children who are active outside the town.
(3) "Exchanging information about the town situation" with the mayor, deputy mayor, and town hall staff
(4) Support for town revitalization activities

3. Activity report

(1) Keeping an eye on things, patrolling, understanding the situation, and sharing information via the internet

In 2019, information will be disseminated through three websites: "Hokuryu Town Portal," "Facebook Page: Hokuryu Town Treasures," and "Hokkaido Shimbun Blog (the blog will close in June)."
In one year844 itemsSince the start of information dissemination in 2010, the total number of articles published online is:7,960 itemsThis becomes:

(2) Information exchange with the town office regarding the town situation: 30 times

・In principle, information exchange meetings are held with the mayor every Tuesday.
・Held 30 times a year

(3) Support for town revitalization activities

① Cooperation with events etc. (cooperation upon request)

(1) Discover the Treasures of Rural Areas: Cooperation with the 1st Summit Marché (Yurakucho Station Square)
(2) Cooperation with coverage and donation of a photo album to the celebration for Mr. Toshihiro Nakamura receiving the Order of the Rising Sun, Silver Rays
(3) Cooperation in coverage of the 36th Open Lecture on Learning from Shinran, "Lecture by Eigetsu, Chief Priest of Daigyoji Temple, Shinshu Bukkoji School"
(4) Coverage assistance for the general meeting of the Kita Sorachi Youth Association Alumni Association and the celebration of the publication of Junkichi Kono’s book “Living in Fukagawa”
(5) Hokuryu Town is a vibrant and wonderful town. Cooperation in reporting on the history of the Hokuryu Town Sports Association.
(6) Coverage of the activities of the Hekisui Mini Volleyball Club, where smiles and laughter resonate
(7) Cooperation in announcing opening information for Hokuryu Town Agricultural and Livestock Products Direct Sales Store and Minoritch Hokuryu
(8) Planning and Promotion Division: Assisting in the collection and publication of photos for "The Colorful Hokuryu and Smiles"
(9) Cooperation in the operation of the Hokusho Road Race Tournament introduction page, public relations and reception system
(10) We are currently providing financial information on the Hokuryu Town Social Welfare Council website as an alternative site.
(11) Hometown tax donations, messages of support, and posts on the Hokuryu Town Portal
(12) Kurosengoku Business Cooperative Association/Online Shop Management Support
(13) Design and creation of business cards for "Bright Farming Methods" (Mayor Sano, Chairman Takada of the Kurosengoku Business Cooperative Association)

② Providing photos and articles

(1) "Navitime Japan" Sunflower Park Hokuryu Onsen
(2) "Domingo" - Providing information to a local smartphone app
(3) "LINE Travel JP" Himawari no Sato
(4) "Nippon Access Hokkaido Co., Ltd." Website: Sunflower Watermelon
(5) Kitaru Shimbun, a PR magazine for Kita Sorachi Shinkin Bank and Kurosengoku Business Cooperative Association
(6) "Accommodation booking sites: Jalan, Rakuten, Rurubu, Booking.com, Expedia" Sunflower Park Hokuryu Onsen
(7) PHP Institute Hokkaido Regional Creation Forum
(8) "HIS Kansai/Hokkaido Travel Brochure 2020" Himawari no Sato
(9) "ANA Hokkaido Travel Product Brochure 2020" Himawari no Sato
(10) "Visit MY Japan (Japan National Tourism Organization, JNTO)" Himawari no Sato
(11) "Shobunsha Mapple Guide" Sunflower Park Hotel
(12) Providing information and images to the Hokkaido Shimbun and Kita Sorachi Shimbun

4. Number of visits to the internet site

・Information is disseminated through three sites. The sites that can track access are the Hokuryu Town Portal and Facebook page.

(1) Hokuryu Town Portal Facebook Page: Unique Users & Reach

In fiscal year 2019,296,000 peopleSince the Hokuryu Town Portal was launched in 2011, a total of2 million peoplevisited.

Hokuryu Town Portal Facebook Page: Unique Users & Reach

(2) Hokuryu Town Portal: Number of visitors by prefecture

・Access is received from all 47 prefectures in Japan.37% from Hokkaido, 63% from HonshuIt is as follows.

Hokuryu Town Portal - Number of visitors by prefecture

(3) Hokuryu Town Portal: Number of visitors from overseas

・The number of visitors from overseas in 2019 was 8,430. Many of the visitors were from Hong Kong and the United States.

Hokuryu Town Portal - Number of visitors from overseas

(4) Number of visitors to Himawari no Sato and number of visitors to the Hokuryu Town Portal and Facebook page (unique users)

Number of visitors to Himawari no Sato and number of visitors to Hokuryu Town Portal and Facebook page (unique users)

(5) Attributes of visitors to the Hokuryu Town Portal

・Slightly less than 60% of the total are between the ages of 25 and 44. The ratio of men to women is roughly equal.

Visitor demographics for Hokuryu Town Portal

(6) Access route to Hokuryu Town Portal

・69% of all visits come from search engines. Direct visits from bookmarks etc. account for 24%.

Access route to Hokuryu Town Portal

(7) Topics read on the Hokuryu Town Portal (directory)

・46% of the most popular sections (directory) on the Hokuryu Town Portal are related to sunflowers (flowering status, programs, introduction to the village, access, nearby restaurants), while 23% are feature articles and Sunflower Park Hokuryu Onsen.

Topics read on Hokuryu Town Portal

(8) Hokuryu Town Portal Visit Device

・65% of visitors to the Hokuryu Town Portal use mobile devices such as smartphones, while just under 30% use desktops.
The usage rate of mobile devices has increased by about 5% compared to last year, and the shift from desktop to mobile is progressing.

Hokuryu Town Portal Visit Device

5. Status of inquiries from outside

・For inquiries to the Hokuryu Town Portal, the initial response (confirmation of receipt) will be sent to the individual by email from the portal administrator.
・The portal administrator will forward the question email to the relevant department of each organization in the town.
・The second response (answer) will be sent to the individual directly by email from the relevant department (with the portal administrator as cc).

6. Activity Expense Settlement

・As a Ministry of Internal Affairs and Communications village supporter, the national government will grant the town 3.5 million yen per person as a special grant for activity expenses (Reference page）。

The total cost of the two participants is 7 million yen, which covers remuneration, social insurance, travel expenses, and grants.

The selection of interview locations was decided by Terauchi Noboru and Ikuko based on the theme.
(Business trips are conducted only after obtaining prior approval from the town regarding the purpose and schedule.)

Expenses that are difficult to calculate

・Utility expenses: Use your home as an office
- Two personal computers, one external hard disk (6 terabytes) for storing photos: Personally owned
・Camera, recording medium (SD card): Use personal belongings
・Printer and copy machine: Use your own
・Internet provider costs: Personal use
・Mobile phone charges: Use personal property

▶ For more information about the Ministry of Internal Affairs and Communications' Community Supporter System, click here >>

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