[Sunflower Watermelon Cultivation and Direct Sales Event] [Hokuryu Sunflower Watermelon Producers Association] Hokuryu Town Melon and Watermelon Festival 2025

Monday, August 18, 2025

The "2025 Hokuryu Town Melon and Watermelon Festival" was held on Thursday, August 14th, and was a huge success, with long lines forming from early in the morning! The 350 boxes of "Sunflower Watermelons" prepared were over 12 degrees Brix, and 300 boxes were sold out in just 30 minutes after sales began. A raffle with luxurious prizes was also held, and the town was filled with the joy of summer.

Approximately 300 boxes sold out in 30 minutes! Sunflower Watermelon direct sale was a huge success with long lines forming from early in the morning

The watermelon direct sale event "Hokuryu Town Melon and Watermelon Festival 2025" was held at the JA Kitasorachi Hokuryu Branch's agricultural produce collection and shipping facility sorting facility from 8:30am on Thursday, August 14th. Many people attended and it was a huge success!

Hokuryu Town Melon and Watermelon Festival 2025
Hokuryu Town Melon and Watermelon Festival 2025

A line formed from 6am! About 300 boxes sold out in 30 minutes

A long line had already formed at the venue before sales began at 8:30 a.m. The first person to arrive had apparently left home in Asahikawa at 5 a.m. and been lining up since 6 a.m. 300 boxes of "Sunflower Watermelon," a small yellow watermelon that is a specialty of Hokuryu Town, had been prepared for the day and were quickly sold out in just 30 minutes after sales began.

A queue of many people
A queue of many people
350 boxes prepared
350 boxes prepared

This year's watermelons boast exceptional sweetness, exceeding the average with a sugar content of over 12 degrees. Various boxes were prepared depending on the grade and number of fruit, and visitors bought several boxes at once and made arrangements to have them shipped to their loved ones.

Sunflower Watermelon Box

  • 4 good balls, 5 good balls, 6 good balls, 5 excellent balls, 6 excellent balls, 8 excellent balls, 4 excellent balls, 5 excellent balls, 7 excellent balls, 2 gift boxes
  • There are various types of boxes, and the watermelons are graded (excellent, good, or excellent) according to their quality, such as shape, shine, and taste.
Various grades
Various grades
  • Sunflower watermelon 1 box 9-10kg (700 yen, 1,000 yen per fruit)
Sunflower watermelon 1 box 9-10kg
Sunflower watermelon 1 box 9-10kg
  • 450 yen for 1 ball, 1,300 yen for 3 balls! Great deal!
Great deal!
Great deal!

20 people at a time to the venue

After the start, the number of people allowed into the sales area was limited to 20 people at a time to avoid overcrowding.

Sales have started!
Sales have started!
Enter one after another!
Enter one after another!

Customers who purchase will buy multiple boxes at once!

Buy several boxes at once!
Buy several boxes at once!
Thank you so much for your purchases!
Thank you so much for your purchases!

Transport to the shipping area!

There is also a corner where you can fill out a shipping letter to send local seasonal flavors to relatives and close friends.

Cover letter entry corner
Cover letter entry corner

Yamato Transport shipping procedure corner

Shipping corner
Shipping corner

The fun part is the raffle where you can win luxurious prizes!

You can enter the lottery once with one lottery ticket and five supplementary tickets!

The grand prize (gold) is a double prize of 2kg of sunflower rice "Yumepirika" and two sunflower watermelons!

  • 1st prize (silver):2 sunflower watermelons
  • Second place (red):Yumepirika 2kg
  • 3rd Class (Green):Nanatsuboshi 300g
  • Participation prize (white);Pocket tissues
Luxury prizes
Luxury prizes
People queuing for the lottery
People queuing for the lottery
Even little girls can take on the challenge!
Even little girls can take on the challenge!

Thanks to all the producers! After-party

After the Watermelon Festival, a celebratory barbecue social gathering was held by the members of the Sunflower Watermelon Producers Association.

The producers lovingly cultivated the watermelons and delivered a wonderful festival. In a friendly atmosphere, everyone appreciated each other's efforts and recharged their energy for the coming year.

After-party
After-party
Delicious yakiniku party
Delicious yakiniku party

With boundless love, gratitude, and prayers, we offer the small yellow "Sunflower Watermelon" from Hokuryu Town, which is grown with love in the great outdoors and brings happiness and exquisite taste with its happy colors.

With gratitude to the great nature
With gratitude to the great nature

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🖋️ Content planning, article writing, photo selection, and video creation: Ikuko Terauchi Photography, editing, and website management: Noboru Terauchi