Tuesday, October 1, 2024
On Saturday, September 28th, the 2024 Hokuryu Sunflower Rice New Rice Thanksgiving Festival was held at Hokuryu Town Agricultural and Livestock Products Direct Sales Store Minoritch Hokuryu.
- 1 Hokuryu Sunflower Rice New Rice Thanksgiving Festival 2024
- 1.1 Many people lined up before the store even opened, making it a huge success!
- 1.2 All set!
- 1.3 Shipping reception corner
- 1.4 Thank you so much for your purchases!
- 1.5 Garapon Chain Range
- 1.6 Hamatonbetsu Town x Hokuryu Town Collaboration
- 1.7 Thanks for the encouraging visit!
- 1.8 A speech by JA Kitasorachi Chairman and Representative Director Kiyomasa Iwata
- 1.9 JA Kitasorachi Managing Director Hirotaka Okubo (former JA Kitasorachi Hokuryu Branch Chief)
- 2 Minoritch Hokuryu
- 3 YouTube videos
- 4 Other photos
- 5 Related articles and sites
Hokuryu Sunflower Rice New Rice Thanksgiving Festival 2024
Sales of new rice have begun amid a worsening rice shortage. This year's Hokkaido rice is growing well. The planting situation is average, but the retail price of new rice seems to be rising.
Many people lined up before the store even opened, making it a huge success!
All set!
This year, we have prepared 5,530 kg of non-glutinous rice and 2,000 kg of glutinous rice, so we are fully prepared!
Shipping reception corner
Thank you so much for your purchases!
As soon as sales began, we used a cart to purchase a lot of rice!
Garapon Chain Range
You can enjoy the Garapon Chan Microwave once with every 5kg purchase of Hokuryu Sunflower Rice!
- Gold Award: 5: New Yumepirika rice 5kg
- Peach Award: 5: New rice style baby rice cakes 3kg
- Yellow prize...10 pieces: 1 bottle of Sansan sunflower oil
- Blue Award: 20: New Nanatsuboshi rice 2kg
- Red Prize: 100 bottles: Newly harvested Oborozuki rice 450g
- White Prize, no losers: Pocket tissues
Hamatonbetsu Town x Hokuryu Town Collaboration
We sell frozen hairy crab, frozen scallops, salted salmon, venison Genghis Khan, beef frankfurters, and more.
Frozen hairy crab, frozen scallops!
* Scallops are harvested on the Okhotsk coast of Hokkaido using the "ground sowing" method, where young scallops are released into the sea after being raised for a year, where they swim freely on the seabed and grow on their own for two to four years before being harvested (poster excerpt).
Salted salmon, venison Jingisukan, beef frankfurters, etc.
People lining up at the Hamatonbetsu sales corner
Staff from the Hokuryu Town Hall Planning and Promotion Division helping out wearing Hamatonbetsu happi coats!
The words written on the happi coat read, "You'll be hooked! Tons of special charms!"
It's very popular and very busy!
Thanks for the encouraging visit!
Hokuryu Town Honorary Citizen, Mr. Ryoji Kikura (former JA Kitasorachi Representative Director and Union Chairman), Hokuryu Town Deputy Mayor Masaaki Okuda, and former Deputy Mayor Toshimasa Takahashi also visited to offer encouragement.
JA Kitasorachi Chairman and Representative Director Iwata Kiyomasa and Managing Director Okubo Hirotaka (former Kitaryū Branch Manager) also visited the venue to offer encouragement.
A speech by JA Kitasorachi Chairman and Representative Director Kiyomasa Iwata
"In recent years, the grade of Hokkaido rice has improved, and there has been an increase in the number of extremely tasty rice varieties that receive a "Special A" rating in taste rankings.
The key to improving the quality of Hokkaido rice is to stabilize the quality of the rice by sorting it before shipping.
As a way to ensure consistent quality, we have introduced color sorting machines and grain sorting machines, which has enabled us to establish a system for selecting and shipping high-quality rice.
However, up until then, farmers had been shipping produce with a certain degree of quality margin, and so concerns arose that setting strict quality standards would reduce shipping volumes.
In the face of such concerns, farmers as a whole decided to improve the quality of their rice and to work towards shipping only rice that meets a certain quality standard.
Thanks to these accumulated efforts, we are now able to provide safe and secure Hokkaido rice that is highly uniform in grain size and low in protein.
Today, the high quality of Hokkaido rice is highly rated by consumers," said Iwata.
*A color sorter is a machine that distinguishes between the colors of rice grains and automatically separates high-quality rice from defective rice. It is mainly used in the rice polishing process and can remove foreign matter such as discolored grains, cracked grains, and immature green grains.
JA Kitasorachi Managing Director Hirotaka Okubo (former JA Kitasorachi Hokuryu Branch Chief)
Even after being promoted to Managing Director of the head office, Managing Director Hirotaka Okubo continues to visit the Hokuryu Town New Rice Festival and the Hokuryu Town Melon and Watermelon Festival every year to offer encouragement.
Every year, they give "Minorich Hokuryu Sasamochi" as a gift to the staff of the JA Kitasorachi Hokuryu branch. We are truly grateful for their kind consideration!
Minoritch Hokuryu
At Hokuryu Town's agricultural and livestock direct sales store, Minoritch Hokuryu, you can find a wide selection of autumn vegetables at special prices!
Bustling store interior
Loaded with autumn vegetables!
Melons are also lined up
We also have a wide selection of delicious breads from RICH Kobo!
Sunflower oil from Hokuryu Town, dried scallop dressing from Hamatonbetsu Town, and Kurosengoku soybean sunflower oil dressing!
With boundless love, gratitude and prayers, we offer this premium new rice from the sacred town of Hokuryu, blessed by the bounty of nature and filled with an energetic soul.
YouTube videos
Other photos
Related articles and sites
The staff of the Hokuryu Branch Office will deliver the "spirit of farmers" from Hokuryu Town (Hokkaido). With the spirit of "food is life" that has been passed down for generations...
JA Kitasorachi contributes to the local community through agricultural promotion.
▶ For more information on JA Kitasorachi, click here >>
◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)
