With great gratitude for Hokuryu Sunflower Rice's New Rice Thanksgiving Festival 2023!

Monday, October 2, 2023

On Saturday, September 30th, the 2023 Hokuryu Sunflower Rice New Rice Thanksgiving Festival was held at Hokuryu Town Agricultural and Livestock Products Direct Sales Store Minoritch Hokuryu.

This year, there has been a tendency for heat damage and drought due to the summer heat, so the protein content is tending to be slightly higher than usual.

Hokuryu Sunflower Rice New Rice Thanksgiving Festival 2023

A long line formed about 30 minutes before the event

Before the store opens at 9am, many people line up, eagerly waiting for the goods to be sold.

A long line of people waiting for the sale...
A long line of people waiting for the sale... (08:47)

Low-pesticide rice "Yumepirika"

Low-pesticide rice Yumepirika
Low-pesticide rice Yumepirika
Hokuryu Sunflower Rice New Rice Thanksgiving Festival 2023
Hokuryu Sunflower Rice New Rice Thanksgiving Festival 2023

Germinated brown rice and sunflower oil are also sold.

Germinated brown rice and sunflower oil are also sold.
Germinated brown rice and sunflower oil are also sold.

Thank you for your many purchases!

As soon as sales began, many people came using carts to buy multiple 5kg bags of rice!

Use a trolley to make your purchase!
Use a trolley to make your purchase!

A customer's car carrier is full of rice bags!

A customer's car carrier is full of rice bags!
A customer's car carrier is full of rice bags!

JA staff helped carry the purchased bags of rice to customers' cars!

Help carry purchased bags of rice to customers' cars!
Help carry purchased bags of rice to customers' cars!

Nationwide delivery corner

There is also a shipping and delivery corner where you can send items to relatives and family members who live far away!

Delivery corner
Delivery corner

Garapon Challenge

There was a long line at the lottery venue for the "Garapon Chorenji" (no losing tickets) lottery, which is available once for every 5kg purchase of Hokuryu Sunflower Rice.

Clang ♪ Colon ♪ The winning bell rings!!!

Garapon Challenge Corner
Garapon Challenge Corner
  • Gold Award: New Yumepirika Rice 5kg
  • Peach Prize: New Rice Style Komochi 3kg
  • Yellow Prize: 1 bottle of Sansan Sunflower Oil
  • Blue Prize: New Nanatsuboshi Rice 2kg
  • Red Award: New Oborozuki Rice 450g
  • White Prize: Pocket tissue

There are lots of great prizes, etc.

A host of fantastic prizes!
A host of fantastic prizes!

Hamatonbetsu Town x Hokuryu Town collaboration

This year, a limited-time offer on hairy crabs and scallops will be on sale at special prices in collaboration with Hamatonbetsu Town and Hokuryu Town!

Frozen hairy crab: Special sale (limited quantity)

Frozen hairy crab
Frozen hairy crab

Frozen Scallops: Special sale for this limited time only! (Limited quantity of 100 packs each)

Scallop adductor muscle
Scallop adductor muscle

After a long wait in line, they sold out in just an hour! They're incredibly popular!

Hamatonbetsu Town x Hokuryu Town Collaboration Corner
Hamatonbetsu Town x Hokuryu Town Collaboration Corner

Hometown Tax Promotion: Hamatonbetsu Town x Hokuryu Town Collaboration

Set of 2 x 400g hairy crabs and 5kg rice (Hamatonbetsu Town x Hokuryu Town)

Set of 2 x 400g hairy crab and 5kg rice
Set of 2 x 400g hairy crab and 5kg rice

1kg of large scallops and 5kg of rice set (Hamatonbetsu Town x Hokuryu Town)

Large scallops 1kg and rice 5kg set
Large scallops 1kg and rice 5kg set

Minoritch Hokuryu

At Hokuryu Town's agricultural and livestock direct sales store, Minoritch Hokuryu, you can find a wide selection of autumn vegetables at special prices!

Hokuryu Town Agricultural and Livestock Products Direct Sales Store, Minoritch Hokuryu
Hokuryu Town Agricultural and Livestock Products Direct Sales Store, Minoritch Hokuryu

A wide selection of autumn vegetables!

A wide selection of autumn vegetables!
A wide selection of autumn vegetables!

Now, which one should I choose?

Now, which one should I choose?
Now, which one should I choose?

The mysterious sunlight watches over everything...

The mysterious sunlight watches over everything...
The mysterious sunlight watches over everything...

With boundless love, gratitude, and prayers for the new rice of the sacred town of Hokuryu, brimming with life, and for a bountiful harvest...

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◇ Interview and text: Ikuko Terauchi (Photography and editing assistance: Noboru Terauchi)