For four days from November 21st, we promoted rice at the supermarket Hapio Kino (Otofuke Town) operated by JA Kino, a supplier of our JA rice. ✨ [JA Kitasorachi]

Thursday, November 28, 2024

For four days from November 21st, we supported the sales promotion of rice at the supermarket Hapio Kino store (Otofuke Town) operated by JA Kino, our JA rice supplier.

On the second day, we had Hokuryu sunflower rice Oborozuki, Kitakurin, and Kazenoko mochi 🍚

Fujii Hiroji, chairman of the Hokuryu Glutinous Rice Producers Association, who participated in the event, said, "I was filled with joy when I heard that our rice was selling so well. It reminded me that the best thing to do is to let people try it and get to know about it, and we received a lot of feedback saying that it was delicious. We farmers can continue to grow safe and secure rice with confidence."