A survey of 1,000 people across Japan ranked the most popular summer destinations for sunflower fields in 2022. Hokkaido's stunning Hokuryu Town Sunflower Village (Hokuryu Town, Hokkaido) came in first place.

Monday, July 11, 2022

The results of a survey conducted by Sompo Himawari Life Insurance Co., Ltd. on "Sunflower Fields You Want to Visit in the Summer of 2022" have been published on the PR TIMES website, a press release and news release distribution service.

The survey results showed that Hokuryu Town Sunflower Village was ranked number one as the most popular sunflower field to visit in the summer of 2022, so we would like to introduce it to you.

This survey, conducted by Sompo Himawari Life Insurance Co., Ltd., was conducted online and targeted 1,000 people across Japan who wanted to go out in the summer of 2022 to find out which sunflower fields they would like to visit in the summer of 2022.

A survey of 1,000 people across Japan ranked the most popular sunflower fields to visit in the summer of 2022

July 7, 2022
Sompo Himawari Life Insurance Co., Ltd.

Sompo Himawari Life Insurance Inc. (President and CEO: Yasuhiro Oba, hereinafter referred to as "the Company") focused on the "sunflower" in its name, and conducted a survey of 1,000 people across Japan who were considering going out between July and August, when the sunflowers are in full bloom, to find out which "sunflower fields" they would like to visit in the summer of 2022. We are pleased to announce the results of this survey.

1. The most popular sunflower field to visit in the summer of 2022 is "Hokuryu Town Sunflower Village (Hokuryu Town, Hokkaido)"

*If you use the results of this survey, please also include the credit "Sompo Himawari Life Insurance Research."

[1st Place] Hokuryu Town Sunflower Village (Hokuryu Town, Hokkaido)

The most popular sunflower field to visit in the summer of 2022 was "Hokuryu Sunflower Village" (255 votes). "Hokuryu Sunflower Field" is one of the largest sunflower fields in Japan, with 2 million sunflowers blooming in a vast field of approximately 23 hectares.

Reasons for choosing it as number one include "because the scale is incomparable (compared to other sunflower fields)" and "because I want to see one of the largest sunflower fields in Japan." The fact that many people want to experience the spectacular scenery that can only be seen in the summer is what helped it rank first.

Hokkaido's summer temperatures are relatively low and comfortable, so many people want to visit the prefecture (see Reference 3 in [Reference Materials]), which is thought to be another reason why it ranked first.

[Second Place] Lake Yamanaka Flower Park (Minamitsuru District, Yamanashi Prefecture)

Coming in second place is Lake Yamanaka Hana no Miyako Park (183 votes). This sunflower field is home to approximately 160,000 sunflowers, with Mount Fuji in the background.

Reasons given include "you can enjoy Mt. Fuji and the sunflower fields at the same time" and "it would look great in photos with Mt. Fuji in the background against the sunflower fields." Many people want to see the spectacular view of Mt. Fuji and the sunflower fields that can only be seen here at this time of year, which is why it ranked second.

Additionally, this sunflower field received 30 votes from people living in the Kanto region and 44 votes from people living in the Koshinetsu region (see Reference 2 in [Reference Materials]). Many respondents said that it was "easy to get to with the family" and "it looks like it would be fun even on a day trip," making it clear that it is a popular destination for short family outings.

❂ For the website of Lake Yamanaka Hana no Miyako Park (Minamitsuru District, Yamanashi Prefecture), click here >>

[3rd Place] Nakayama Sunflower Complex (Nakatado District, Kagawa Prefecture)

Coming in third place is Nakayama Sunflower Complex (96 votes). This sunflower field is home to over 310,000 blooming sunflowers, with a view of the Asan Mountains. Reasons given for its third place include, "I lived nearby but didn't know about it, so I wanted to go."

❂ Nakayama Sunflower Complex (Manno Town, Nakatado District, Kagawa Prefecture) website >>

2. If people were to go to a sunflower field in the summer of 2022, the majority of respondents said they would like to enjoy the spectacular summer scenery with their family.

Along with the rankings, we also surveyed people's attitudes towards sunflower fields. First, we asked who they would like to go to a sunflower field with if they were to go in the summer of 2022, and the top answer was family (623 votes).

The reasons given were "because I think my children would enjoy it" and "I want to show it to my children," and it turns out that many people want to enjoy sunflower fields, a summer tradition that anyone can enjoy, with their families.

Another reason for its ranking as number one is that it can be enjoyed by people who want to go out with their families for the first time in a while, for example, because "we haven't been able to go out as a family because of COVID-19."

Question: If you were to go to a sunflower field, who would you go with? (One answer allowed) *n=1000

Next, we asked what people would like to do if they were to visit a sunflower field in the summer of 2022. Taking photos came in first place with 430 votes. It became clear that many people would like to capture the spectacular view of the many sunflowers blooming against the blue summer sky.

Question: What would you most like to do when you go to a sunflower field? (One answer allowed) *n=1000

3. Survey Overview

• Survey method:Internet survey
• Survey period:Wednesday, June 15, 2022 - Friday, June 17, 2022
• Survey area:All over Japan
• Survey participants:1,000 people who want to go out in the summer of 2022
  (100 people each from Hokkaido, Tohoku, Kanto, Koshinetsu, Tokai, Hokuriku, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa)
• Number of valid responses:1,000
• Surveyed sunflower fields:
  The survey targeted 10 sunflower fields selected by the secretariat based on their size and popularity from 10 regions: Hokkaido, Tohoku, Kanto, Koshinetsu, Tokai, Hokuriku, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa. These include Hokuryu Town Sunflower Village (Hokuryu Town, Hokkaido), Kemuriyama Sunflower Park (Shiwa District, Iwate Prefecture), Zama Sunflower Field (Zama City, Kanagawa Prefecture), Lake Yamanaka Flower Park (Minamitsuru District, Yamanashi Prefecture), Hana Hiroba Tourist Farm (Chita District, Aichi Prefecture), Kahokugata Reclaimed Land Sunflower Village (Kahoku District, Ishikawa Prefecture), Nanko Sunflower Field (Sayo District, Hyogo Prefecture), Kimida Sunflower Field (Miyoshi City, Hiroshima Prefecture), Nakayama Sunflower Complex (Nakata District, Kagawa Prefecture), and Hakidai Sunflower Garden (Asakura City, Fukuoka Prefecture).

*If you use the results of this survey, please also include the credit "Sompo Himawari Life Insurance Research."
*Information on the sunflower fields surveyed is current as of Wednesday, June 15th.
*For detailed information such as the blooming status of each sunflower field, please check the official website of each field.

4. "SOMPO Himawari Life Health Support" Gift Campaign

From Thursday, July 7, 2022 to Sunday, July 24, 2022, we will be holding a campaign in which 100 people who follow the official Twitter account of Sompo Himawari Life Insurance Co., Ltd. (@sompo_himawari) and retweet the target post will be entered into a lottery to win a "Sunflower Oil & Dressing" set from Mannou Town, Kagawa Prefecture, with which Sompo Himawari Life Insurance Co., Ltd. has signed a "Comprehensive Collaboration Agreement."

[Reference]Conclusion of a comprehensive partnership agreement with Manno Town, Nakatado District, Kagawa Prefecture

• Title:"SOMPO Himawari Life Health Support" Gift Campaign
• Period:July 7, 2022 (Thursday) - July 24, 2022 (Sunday)
• How to apply:
  1. Follow the official Sompo Himawari Life Twitter account (@sompo_himawari)
  2. Retweet the target post
  3. Application completed
  ・Number of winners: 100
  ・Prize: "Sunflower oil & dressing" set from Mannou Town, Kagawa Prefecture
  ・Prize official website:https://manno-himawarioil.com/
  ・Application conditions: For details on application, please check the official Twitter account of Sompo Himawari Life Insurance Co., Ltd. (@sompo_himawari). You can also check the details using the QR code below.

5. Company Overview

Sompo Himawari Life's vision is to become a "health support company" that supports customers' everyday health and emergencies. By providing new value through "Insurhealth®," which combines the original function of insurance (Insurance) with the function of supporting health (Healthcare), we aim to be a presence that can help customers live richer lives and realize their dreams.

• Company name: Sompo Himawari Life Insurance Co., Ltd.
• Established: July 1981 (Showa 56)
• Capital: 17.25 billion yen
• Head office address: Shinjuku Central Park Building, 6-13-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-8626
• Official website:https://www.himawari-life.co.jp/
• Representative Director and CEO: Yasuhiro Oba

[Reference materials]

(Reference 1) Ranking of "Sunflower Fields," a summer tradition, that 1,000 people across Japan want to visit in the summer of 2022

(Reference 2) [By Region] Ranking of places you want to visit in the summer of 2022: "Sunflower Fields," a summer tradition

Looking at the results for each region, we can see that nearby sunflower fields received the most votes, with sunflower fields in each region ranking first. This shows that nearby sunflower fields are popular as "day trip spots" in every region.

On the other hand, people living in the Kanto region chose Hokuryu Sunflower Village (Hokuryu Town, Hokkaido) and Lake Yamanaka Flower Park (Minamitsuru District, Yamanashi Prefecture) as their top choices, with Zama Sunflower Fields (Zama City, Kanagawa Prefecture) in the Kanto region coming in third.

Also, when looking at the regional rankings, Hokuryu Town Sunflower Village (Hokuryu Town, Hokkaido) and Yamanakako Flower City Park (Minamitsuru District, Yamanashi Prefecture) are often ranked highly, which is thought to be the reason why the top two places were more than 80 votes ahead of third place.

(Reference 3) Where would you most like to visit this summer? (One answer only) *n=1000

(Reference 4) What image do you have most strongly about sunflowers? (Please choose one answer) *n=1000

Company press release details here >> (2022/07/07-14:21)

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