FY2020 "Hokuryu Town Community Supporter Activities" Project Report

Monday, December 20, 2021

-On Monday, December 20th, we explained the plan to Mayor Yutaka Sano, who approved it.
　

Tuesday, December 20, 2021

Mayor Yutaka Sano of Hokuryu Town

Hokuryu Town Community Supporter
Noboru Terauchi and Ikuko Terauchi

Fiscal year 2020 (Reiwa 2)
"Hokuryu Town Community Supporter Activities" Project Report
 Supporting Hokuryu Town by disseminating information to ensure that its residents remain vibrant and thriving

We would like to report on the activities of the village support staff in fiscal year 2020 (April 1, 2020 - March 31, 2021) as follows.

1. The goal of "Community Support through Information Dissemination"

We will support Hokuryu Town in "continuing to be a town where residents are vibrant and thriving" by disseminating information.

1. The townspeople took it for granted"Realize the Wonderful"
2. The townspeople who receive the informationEmpathize, be moved, and be activated
3. Hokuryu Town ResidentsRecording the "value of life"and pass it on to the next generation
4. The vitality of Hokuryu Town will be spread throughout Japan,Making Japan brighter and more energetic

2. Perspective of the activity

1. To the entire town"Keep an eye on things, patrol, and understand the situation"
2. The townspeople understand the situation"Inspection"Easy-to-understand text and photos"Information sharing"The parents who remain in the town and the children who are active outside the townConnecting "feelings for home"Also take into consideration
3. With the mayor, deputy mayor, and town hall staff"Exchanging information about the town situation"
4. TownSupport for revitalization activities

3. Activity report

(1) Keeping an eye on things, patrolling, understanding the situation, and sharing information via the internet

In 2020, information will be disseminated through three websites: "Hokuryu Town Portal," "Facebook Page: Hokuryu Town Treasures," and "Hokkaido Shimbun Blog (the blog will close in June)."
In one year1,059 itemsSince the start of information dissemination in 2010, the total number of articles published online is:9,375 itemsThis becomes:
　
　

(2) Information exchange with the town office regarding the town situation: 37 times

❂ In principle, hold an information exchange meeting with the mayor every Tuesday (approximately one hour)
❂ Held 37 times a year

(3) Support for town revitalization activities

Cooperation with events etc. (cooperation upon request)

For the year 202042 feature articlesFrom those, we have selected and listed those for which we received requests for coverage of events, etc.

1. Former Minister of Agriculture, Forestry and Fisheries Masahiko Yamada and film director Masaki Haramura visit Hokuryu Town for the film "Whose Seeds Are They?" & location shoot for the documentary film production and Kurosengoku Business Cooperative Association
2. Grand opening of Hokuryu Town Agricultural and Livestock Products Direct Sales Store Minoritch Hokuryu!
3. Delicious menus for overnight stays, banquets, memorial services, hors d'oeuvres, boxed lunches, and more (Sunflower Park Hokuryu Onsen)
4. Volunteer activities since the opening of the Hokuryu Himawari IC, jointly conducted by the Sapporo Development and Construction Department Fukagawa Road Office, Hokuryu Town Office, and the Hokuryu Construction Industry Association
5. Introduction of Hokuryu Town Agricultural Experience Trainees in FY2020
6. Kendama Ken-chan is coming (Children and Seniors Interaction Project, Hokuryu Town Board of Education)
7. Making sunflower decorations and Cosmos Club activities (Hokuryu Town Social Welfare Council)
8. Hokuryu Town agricultural experience trainees participated in the melon seedling grafting seminar (lecturer: Yasunori Watanabe @ Uryu Seedling Facility)
9. A tour of Hokuryu and its surrounding areas and a social gathering with B&G Foundation Chairman Satoshi Sugawara and staff
10. A group of Diet members held a local meeting in Hokuryu Town (Hokkaido) regarding the revision of the Seed and Seedlings Act
11. Introducing the new "Sunflower Pork Jingisukan"! Sunflower Park Hokuryu Onsen
12. Hokuryu Town residents of all ages gather together for early morning radio exercises to get energized
13. Smiles abound in the Tanpopo Club activities (Hokuryu Town Social Welfare Council)
14. 5th Sunflower Village Master Plan Committee: Creating possibilities for future development of Hokuryu Town with Sunflower Village as the center
15. Celebration held for Mr. Nobuo Murai, recipient of the Order of the Rising Sun, Gold and Silver Rays in the spring of 2020
16. Hokuryu Town's specialties "Newly harvested sunflower rice, Kurosengoku soybeans, sunflower oil, and rice crackers" will be sold in person at Sorachi Fair 2020 (Hokkaido Dosanko Plaza Sapporo store)
17. Hokuryu Town's "Healthy Mahjong" is a fun and fun way to activate the brain and "create a purpose in life, improve health, make friends, prevent nursing care, and prevent dementia."
18. Hokuryu Town Zumba Class "Zumba Circle Luana" Enjoy dancing under the guidance of fitness instructor Natsumi Sengoku (Nuts)!
19. Students from Shinryu Elementary School create New Year's cards wishing for road safety for elderly people living alone in Hokuryu Town
20. A classmate reunion to commemorate the erection of a monument bearing Masatoshi Yamagishi's haiku "The grip habit that remains on the gloves of the rice field closing ceremony" @ Yew Forest, Hokuryu Town
21. Hokuryu Town's "Sunflower Tourism and Local Products Fair" 2020 will be held in Chikaho, promoting the town with the participation of all of Hokuryu!
22. A world first! "Kurosengoku Soy Meat" now on sale! New menu items developed by restaurants in Hokuryu Town!
23. The 34th Hokuryu Town Snow Festival 2021 (in front of Hokuryu Town Community Center)
24. Congratulations! The Hekisui Support Association (Hokuryu Town) received the "Judges' Special Award" at the 2020 Kitashin "Hometown Promotion Fund" award ceremony.
25. Hokusho Road Race Tournament Introduction Page / Cancellation Notice
26. We are currently assisting the Hokuryu Town Social Welfare Council in publishing financial information as an alternative website.
27. Hometown tax donations, messages of support, and posts on the Hokuryu Town Portal
28. Kurosengoku Business Cooperative Association/Online Shop Management Support
29. "Bright Farming" business card design and creation (Mayor Sano, Chairman Takada of Kurosengoku Business Cooperative Association)

Providing photos and articles to the mass media

1. Shobunsha Mapple Guide Sunflower Park Hokuryu Onsen
2. The Open University of Japan Shizuoka Learning Center (Fuji City, Shizuoka Prefecture) - Sunflower photo
3. ENEOS information magazine "Rainbow" - Sunflower photo
4. Japan National Tourism Organization (JNTO) Japan travel information for Malaysians on Facebook "Visit MY Japan" Sunflower photos
5. Sunflower photos from Forest Recreation May 2020 issue
6. Taiki Life's "Monthly Calendar" Sunflower Photos
7. Image of an interview article with Dr. Tsuneo Shinohara, a promotional material for the Hokkaido Children's Teeth Protection Association
8. Website "Ikoyo" Ski Resorts, Snow Play Special, Hokuryu Town Ski Resort Images
9. Website "gate-to-hokkaido" Hokkaido Airports Co., Ltd. - Sunflower photos
10. Information and images provided to the Hokkaido Shimbun and Kita Sorachi Shimbun

New Activities

❂ The Instagram account "Hokuryu Town's Treasures" was launched on August 19th and began operation. The Hokuryu Town portal "Hokuryu Town's Treasures" was published. This will begin promoting Hokuryu Town to a new readership.
❂ Submit to the "2020 'Hokkaido Food We Want to Pass On' Video Contest" hosted by the Hokkaido Agricultural Administration Office

4. Number of visits to the internet site

❂ Information is disseminated through three websites. The websites that can track access are the Hokuryu Town Portal and Facebook page.

(1) Hokuryu Town Portal Facebook Page: Unique Users & Reach

In fiscal year 2020,186,000 peopleSince the Hokuryu Town Portal was launched in 2011, a total of2.19 million peoplevisited.
　

(2) Hokuryu Town Portal: Number of visitors by prefecture

❂ Accessed from all 47 prefectures in Japan.40% from Hokkaido, 60% from HonshuIt is as follows.
　

(3) Hokuryu Town Portal: Number of visitors from overseas

❂ Number of countries visited from overseas in 202092 countriesThe number of visitors is3,484Many visitors come from the United States and China.
　

(4) Number of visitors to Himawari no Sato and number of visitors to the Hokuryu Town Portal and Facebook page (unique users)

(5) Attributes of visitors to the Hokuryu Town Portal

❂ Just under 60% of the total are between the ages of 25 and 44. The ratio of men to women is roughly equal.
　

(6) Access route to Hokuryu Town Portal

❂ 80% of visits come from search engines. Direct visits from bookmarks etc. account for 15%.
　

(7) Topics read on the Hokuryu Town Portal (directory)

・21% of the most popular sections (directory) on the Hokuryu Town Portal are related to sunflowers (flowering status, programs, introduction to the village, access, nearby restaurants), and 25% are feature articles and Sunflower Park Hokuryu Onsen.
　

(8) Hokuryu Town Portal Visit Device

❂ 66% of visitors to the Hokuryu Town Portal use mobile devices such as smartphones, while 34% use desktops or tablets.
　

5. Status of inquiries from outside

❂ For inquiries to the Hokuryu Town Portal, the initial response (confirmation of receipt) will be sent to the individual by email from the portal administrator.
❂ The portal administrator will forward the question email to the relevant department of each organization in the town.
❂ The second response (answer) will be sent to the individual directly by email from the relevant department (with the portal administrator as cc).

6. Activity Expense Settlement

❂ As a Ministry of Internal Affairs and Communications village support worker, the national government will provide the town with a special grant of 3.95 million yen per person to cover activity expenses.

The total cost of the two participants is 7.9 million yen, which covers remuneration, social insurance, travel expenses, and grants.

The selection of interview locations will be decided by Terauchi Noboru and Ikuko based on the theme. (Business trips will be conducted only after obtaining prior approval from the town regarding the purpose and schedule.)

Expenses that are difficult to calculate (self-paid)

1. Long-distance travel expenses other than business trips:Private car use
2. Computers and other equipment (maintained at the individual's expense)
   ・2 computers
   - 2 cameras: 1 full-size, 1 APS
   ・5 full-frame lenses
   ・Drone (DJI MAVIC PRO): Complete set
   - Three external hard disks (2 terabytes) for storing photos
   ・Camera, recording media (3 x 64GB SD cards)
   ・Printer and copy machine
3. Communications
   ・Internet provider costs: Personal use
   ・Mobile phone charges: Use personal property

4. Maintaining the Hokuryu Town Portal Site
   ・Server maintenance fee: 12,960 yen per year
   ・Domain maintenance fee: $10 per year (1,000 yen)
   ・Access analysis display site usage fee: $39.9 per year (4,000 yen)
5. Administrative matters
   ・Office supplies
   ・Clear files ・Copy paper ・Printing ink cartridges ・Photo printing paper
   ・Staple replacement needles, etc. ・Writing implements, etc.

About the Ministry of Internal Affairs and Communications' Community Supporter System

A system for creating regional strength and revitalizing local areas.
▶ For more information about the Ministry of Internal Affairs and Communications' Community Supporter System, click here >>

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