{"id":47926,"date":"2024-07-17T00:08:57","date_gmt":"2024-07-16T15:08:57","guid":{"rendered":"https:\/\/portal.hokuryu.info\/?p=47926"},"modified":"2025-03-10T16:35:30","modified_gmt":"2025-03-10T07:35:30","slug":"15-ozel-urun-gelistirme-turizm-ve-ozel-urunlerin-tanitimi","status":"publish","type":"post","link":"https:\/\/portal.hokuryu.info\/tr\/47926\/","title":{"rendered":"15. \u00d6zel \u00fcr\u00fcn geli\u015ftirme, turizm ve \u00f6zel \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131"},"content":{"rendered":"

15. \u00d6zel \u00fcr\u00fcn geli\u015ftirme, turizm ve \u00f6zel \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131<\/h2>\n

\"15.<\/a><\/center><\/p>\n

\u00d6zel \u00dcr\u00fcn Geli\u015ftirme<\/h3>\n

Turizmin hediyelik e\u015fyalar da dahil olmak \u00fczere y\u00f6resel \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131 \u00fczerinde b\u00fcy\u00fck bir ekonomik etkisi vard\u0131r ve yerel ekonomileri canland\u0131rma arac\u0131 olarak "turizme" y\u00f6nelik beklentiler artmaktad\u0131r.<\/p>\n

Tek K\u00f6y, Tek \u00dcr\u00fcn hareketi, 1980 y\u0131l\u0131nda Oita B\u00f6lgesi Valisi Morihiko Hiramatsu taraf\u0131ndan savunulmu\u015f olup, Oita B\u00f6lgesindeki her \u015fehir, kasaba ve k\u00f6y\u00fcn bir \u00f6zel \u00fcr\u00fcn yeti\u015ftirmesini sa\u011flayarak b\u00f6lgeyi canland\u0131rmay\u0131 ama\u00e7layan bir harekettir.<\/p>\n

1983'te Hokkaido Valisi Yokomichi Takahiro, yerel \u00f6zy\u00f6netim \u00e7a\u011fr\u0131s\u0131nda bulunarak ve insanlar\u0131 "Hokkaido kesinlikle \u00fclkenin en kuzey ucu de\u011fildir. D\u00fcnyan\u0131n merkezindedir" bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 benimsemeye te\u015fvik ederek Tek K\u00f6y, Tek \u00dcr\u00fcn hareketini destekledi. Bu, Meiji \u00f6nc\u00fcl\u00fc\u011f\u00fcnden bu yana s\u00fcbvansiyonlara ba\u011f\u0131ml\u0131 olan Hokkaido sakinlerinin zihniyetini de\u011fi\u015ftirmeye yard\u0131mc\u0131 oldu ve kasabalar\u0131 canland\u0131rmakla u\u011fra\u015fanlar\u0131n motivasyonunu art\u0131rd\u0131.<\/p>\n

1980'den beri deneme ama\u00e7l\u0131 \u00fcretilen kavun ve m\u0131s\u0131r\u0131n yan\u0131 s\u0131ra, tar\u0131m kooperatifinin kad\u0131n kolu, "Tek Ev, Tek Varl\u0131k Hareketi" kapsam\u0131nda ay\u00e7i\u00e7e\u011fi ekimine ba\u015flayarak, ay\u00e7i\u00e7e\u011fini sembol olarak kullanarak toplumsal kalk\u0131nma \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n

1981 y\u0131l\u0131nda Mitani b\u00f6lgesindeki alt\u0131 hane "Sar\u0131 K\u00fc\u00e7\u00fck Karpuzlar" (\u015fimdiki ad\u0131yla Ay\u00e7i\u00e7e\u011fi Karpuzlar\u0131) \u00fcretmeye ba\u015flad\u0131.<\/p>\n

1982 y\u0131l\u0131nda ay\u00e7i\u00e7e\u011fi \u00e7ekirde\u011fi i\u015fleme tesisi kuruldu.<\/p>\n

1983 y\u0131l\u0131nda Ay\u00e7i\u00e7ek ya\u011f\u0131 ve Ay\u00e7i\u00e7ek f\u0131st\u0131\u011f\u0131 \u00fcretim izni al\u0131narak tar\u0131m kooperatifi tam kapasite \u00fcretime ba\u015flam\u0131\u015ft\u0131r.<\/p>\n

\"15.<\/a><\/center><\/p>\n

1984 y\u0131l\u0131nda Noboru Takeuchi, ay\u00e7i\u00e7e\u011fi ya\u011f\u0131 kekiyle beslenen "Ay\u00e7i\u00e7e\u011fi Domuzlar\u0131"n\u0131 g\u00f6ndermeye ba\u015flad\u0131.<\/p>\n

\u015eu anda kasabada domuz yeti\u015ftirilmiyor, ancak Nayoro \u015eehri, Hokuryu Kasabas\u0131'ndan gelen ay\u00e7i\u00e7ek ya\u011f\u0131 art\u0131klar\u0131n\u0131 kullanarak ay\u00e7i\u00e7e\u011fi domuz eti \u00fcretiyor ve bu et Sunflower Park Restoran'da servis ediliyor.<\/p>\n

\u015eirket 1986 y\u0131l\u0131nda "Hokuriyuu Renka" ve "Sunflower no Kaze" ad\u0131 alt\u0131nda ay\u00e7i\u00e7e\u011fi \u00e7ekirdeklerinden yap\u0131lan \u015fekerlemelerin imalat\u0131na ve sat\u0131\u015f\u0131na ba\u015flad\u0131.<\/p>\n

1989 y\u0131l\u0131nda Himawari Kobo (Ticaret Odas\u0131 eski Genel Sekreteri, Takamasa Hatta) kumiki \u00fcr\u00fcnleri satmaya ba\u015flad\u0131.<\/p>\n

1990 y\u0131l\u0131nda Himawari no Sato Ma\u011faza Derne\u011fi kuruldu ve Salon Tsuzuki, Himawari no Sato'da "Himawari Oyaki" satmaya ba\u015flad\u0131.<\/p>\n

Hokuryu kasabas\u0131, "banyo tuzlar\u0131" ve "ay\u00e7i\u00e7e\u011fi i\u00e7ecekleri" konusunda ara\u015ft\u0131rma yapmak \u00fczere "Ay\u00e7i\u00e7e\u011fi \u0130leri Kullan\u0131m \u00c7al\u0131\u015fma Komitesi"ni kurdu.<\/p>\n

Tar\u0131m kooperatifi "Himawari Ramen" ve "Himawari-kun"u piyasaya s\u00fcrd\u00fc.<\/p>\n

1992 y\u0131l\u0131nda Ay\u00e7i\u00e7e\u011fi Park'ta "Ay\u00e7i\u00e7e\u011fi Turta", "Himawari Mochi", "Ejderha Turta" ve "Kuzey G\u00fcne\u015fi" hediyelik tatl\u0131lar\u0131 sat\u0131\u015fa sunuldu.<\/p>\n

\"15.<\/a><\/center><\/p>\n

1993 y\u0131l\u0131nda, yerel \u00f6zel \u00fcr\u00fcnler sat\u0131\u015f konseyi (kasaba, JA, ticari tan\u0131t\u0131m konseyi, Ay\u00e7i\u00e7e\u011fi Park\u0131) kuruldu ve Ay\u00e7i\u00e7e\u011fi \u0130leri Ara\u015ft\u0131rma Komitesi prototipler geli\u015ftirdi (ay\u00e7i\u00e7e\u011fi banyo tuzlar\u0131, ay\u00e7i\u00e7e\u011fi bankas\u0131, ay\u00e7i\u00e7e\u011fi oolong \u00e7ay\u0131).<\/p>\n

"Ay\u00e7i\u00e7ekli dondurma", "Ay\u00e7i\u00e7ekli sa\u011fl\u0131k \u00e7ay\u0131 (bitkisel ay\u00e7i\u00e7e\u011fi \u00e7ay\u0131)", "Ay\u00e7i\u00e7ekli bal i\u015fi", "Dondurma \u015fekeri" ve "Ay\u00e7i\u00e7ekli kurabiye" \u00fcr\u00fcnlerimizi sat\u0131yoruz.<\/p>\n

1995 y\u0131l\u0131nda "Kuzey Ay\u00e7i\u00e7e\u011fi (Soleil)" sat\u0131\u015fa sunuldu.<\/p>\n

1996 y\u0131l\u0131nda Sunflower Park, i\u00e7ki perakende lisans\u0131 ald\u0131 ve saf pirin\u00e7 \u015farab\u0131 "Himawari no Uta", "Himawari \u015earab\u0131" ve "Kavun \u015earab\u0131"n\u0131 satmaya ba\u015flad\u0131.<\/p>\n

\"15.<\/a><\/center><\/p>\n

1997 y\u0131l\u0131nda Yamada Toshihisa, "Himawarikko" (ay\u00e7i\u00e7e\u011fi filizi) yeti\u015ftirmeye ba\u015flad\u0131 ve bunlar\u0131 Ay\u00e7i\u00e7e\u011fi Park\u0131 yemeklerinde kullanmaya ba\u015flad\u0131.<\/p>\n

"Peynirli & Tereya\u011fl\u0131 Madeleine" ve "Ay\u00e7i\u00e7e\u011fi R\u00fcyas\u0131 (Ay\u00e7i\u00e7e\u011fi Yokan)" sat\u0131\u015fta.<\/p>\n

1998: "Hokuryu Pirin\u00e7 Krakeri", "Himawari Dorayaki" ve "Ay\u00e7i\u00e7e\u011fi Susaml\u0131 Pirin\u00e7 Krakeri" sat\u0131\u015fa sunuldu.<\/p>\n

2000 y\u0131l\u0131nda Himawari Nosan (temsilci: Tsutomu Yoshida) tarlalardan toplad\u0131\u011f\u0131 pirin\u00e7 keklerini satmaya ba\u015flad\u0131.<\/p>\n

JA, 2003 y\u0131l\u0131nda ay\u00e7i\u00e7e\u011fi ya\u011f\u0131 ve ay\u00e7i\u00e7e\u011fi \u00e7ekirde\u011fi \u00fcretimini durdurdu.<\/p>\n

2006 y\u0131l\u0131nda JA, "\u00dcretim Bilgileri A\u00e7\u0131klanm\u0131\u015f Tar\u0131m \u00dcr\u00fcnleri i\u00e7in JAS Standard\u0131"n\u0131 elde etti ve pirinci s\u00fcpermarketler ve Sunflower Park gibi perakende ma\u011fazalar\u0131nda satmaya ba\u015flad\u0131.<\/p>\n

Ay\u00e7i\u00e7e\u011fi pirinci, 2008 y\u0131l\u0131ndan bu yana memleket vergi ba\u011f\u0131\u015flar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda hediye olarak sunuluyor.<\/p>\n

2006 y\u0131l\u0131nda Kurosengoku Ticaret Kooperatifi Derne\u011fi (Ba\u015fkan Takada Yukio) kuruldu ve Kurosengoku soya fasulyesini Hokkaido'ya \u00f6zg\u00fc bir \u00fcr\u00fcn olarak satmaya ba\u015flad\u0131.<\/p>\n

\"15.<\/a><\/center><\/p>\n

JA, 2011 y\u0131l\u0131nda tasnif tesisindeki do\u011frudan sat\u0131\u015f ma\u011fazas\u0131n\u0131 kapat\u0131p "Minoricchi"de kavun ve karpuz sat\u0131\u015f\u0131na ba\u015flad\u0131.<\/p>\n

Kasabada 2003 y\u0131l\u0131nda ay\u00e7i\u00e7e\u011fi ya\u011f\u0131 ve f\u0131nd\u0131k \u00fcretimi durduruldu ancak kasabay\u0131 g\u0131da \u00fcr\u00fcn\u00fc olarak tan\u0131tacak ay\u00e7i\u00e7e\u011fi bulunmad\u0131\u011f\u0131ndan, kasaba \u00fcretimi \u00e7ift\u00e7ilere yapt\u0131rd\u0131, \u00fcretim i\u00e7in gerekli makineleri sat\u0131n ald\u0131 ve ay\u00e7i\u00e7e\u011fi f\u0131nd\u0131k \u00fcretimine yeniden ba\u015flad\u0131.<\/p>\n

2014 y\u0131l\u0131nda Hokuryu Kasabas\u0131'nda yeti\u015ftirilen sake pirinci "Comet" ile \u00fcretilen \u00f6zel saf pirin\u00e7 sake "Hokuryu Comet" piyasaya s\u00fcr\u00fcld\u00fc. "Hokuryu Comet", Hokuryu Kasabas\u0131'nda yeti\u015ftirilen 0 "Comet" pirincinden, parlatma oran\u0131yla yap\u0131l\u0131r ve Kinteki Shuzo (Shintotsukawa Kasabas\u0131) taraf\u0131ndan \u00fcretilir.<\/p>\n

B\u00f6lgesel G\u00fc\u00e7 Yaratma Dan\u0131\u015fman\u0131 Hisashi Sonehara, Temmuz 2015'te "1. B\u00f6lgesel Kalk\u0131nma Semineri"nde bir konu\u015fma yapt\u0131. Bay Sonehara taraf\u0131ndan koordine edilen Nisshin Oillio Group ve ay\u00e7i\u00e7e\u011fi kullan\u0131larak \u00f6zel \u00fcr\u00fcnlerin geli\u015ftirilmesi
\nB\u00f6lgeyi tan\u0131tmak, turist \u00e7ekmek ve i\u015f yaratmak amac\u0131yla Hokuryu Kasabas\u0131 Ay\u00e7i\u00e7ek Ya\u011f\u0131 Yenileme Konseyi kuruldu ve Ay\u00e7i\u00e7e\u011fi Projesi ba\u015flat\u0131ld\u0131.<\/p>\n

Ertesi y\u0131l, 2016 y\u0131l\u0131nda Nisshin Oillio ile ortakla\u015fa "SanSan Himawari Oil" kuruldu ve ay\u00e7i\u00e7ek ya\u011f\u0131 sat\u0131\u015f\u0131 yeniden ba\u015flad\u0131.<\/p>\n

\"15.<\/a><\/center><\/p>\n

2021 y\u0131l\u0131nda Ryusei \u00c7iftli\u011fi CEO'su Akihiro Adachi ve Kita Mizuho \u00dcreticiler Derne\u011fi'nden Minoru Nagai, "ay\u00e7i\u00e7e\u011fi \u00e7ekirde\u011fi", "pirin\u00e7" ve "sar\u0131 karpuz" kullanarak \u00fc\u00e7 t\u00fcr zanaat biras\u0131 yaratt\u0131.<\/p>\n

4. Ulusal Ay\u00e7i\u00e7ek Ya\u011f\u0131 Zirvesi 6-7 A\u011fustos 2022 tarihlerinde Hokuryu Kasabas\u0131nda d\u00fczenlendi. Hokkaido'daki Nayoro, Hyogo Eyaletindeki Sayo, Kagawa Eyaletindeki Mannou, Iwate Eyaletindeki Yahaba ve Hokuryu kasabalar\u0131 kat\u0131ld\u0131 ve her \u015fehir ve kasaba vaka \u00e7al\u0131\u015fmalar\u0131 sundu ve "ay\u00e7i\u00e7ek ya\u011f\u0131n\u0131n g\u00fcc\u00fc ve \u00e7ekicili\u011fi" hakk\u0131nda aktif olarak konu\u015facaklar\u0131n\u0131 ilan etti.<\/p>\n

25 Ekim 2022 tarihinde Hokkaido Valisi Naomichi Suzuki'nin b\u00f6lgeye ziyareti (Naomichi Cafe) Ay\u00e7i\u00e7e\u011fi Park\u0131'nda ger\u00e7ekle\u015ftirildi. Ay\u00e7i\u00e7ek ya\u011f\u0131 tad\u0131m\u0131 yap\u0131ld\u0131.<\/p>\n

\"15.<\/a><\/center><\/p>\n

15 \u015eubat 2023'te "\u0130lk Preslenmi\u015f Ay\u00e7i\u00e7ek Ya\u011f\u0131" 2023'\u00fcn Kuzey Y\u00fcksek Kaliteli G\u0131das\u0131 se\u00e7ildi.<\/p>\n

"Northern High Grade Foods", Hokkaido yemeklerini \u00fclke \u00e7ap\u0131nda ve d\u00fcnya \u00e7ap\u0131nda tan\u0131tmay\u0131 ama\u00e7layan karizmatik al\u0131c\u0131lar ve \u00fcst d\u00fczey \u015fefler taraf\u0131ndan se\u00e7ilen Hokkaido yemekleridir.<\/p>\n

Nisan 2023'te Mizuho \u00dcreticiler Derne\u011fi (Bay Minoru Nagai ve Bay Akihiro Adachi) ay\u00e7i\u00e7ek ya\u011f\u0131nda k\u0131zart\u0131lm\u0131\u015f "pirin\u00e7 cipsi" sat\u0131\u015f\u0131na ba\u015flad\u0131.<\/p>\n

"Hokkaido Pirincinden \u00dcretilen Bir Sake \u00d6d\u00fcl\u00fc 2023", Hokkaido sake ve Hokkaido sake pirinci markalar\u0131n\u0131n bilinirli\u011fini art\u0131rmak ve sake'ye olan talebi canland\u0131rmak amac\u0131yla 2021 y\u0131l\u0131ndan bu yana d\u00fczenleniyor. \u00d6d\u00fcller, Hokkaido pirinci kullan\u0131larak yap\u0131lan sake'ye verilirken, Hokuryu Kasabas\u0131'nda \u00fcretilen sake ile yap\u0131lan "Ryujin" b\u00fcy\u00fck \u00f6d\u00fcl\u00fc kazand\u0131.<\/p>\n

Ryujin Shuzo Co., Ltd. (Gunma Eyaleti) Ryujin \u00d6zel Junmai Sake Bira Fabrikas\u0131, Suisei'deki Hokuryu Kasabas\u0131 pirinciyle yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n

\u3000<\/h4>\n
\n
\"\u00d6nceki<\/a>\u3000\u3000\u3000\u3000\"\u0130\u00e7indekiler<\/a>\u3000\u3000\u3000\u3000\"Sonraki<\/a><\/center><\/div>","protected":false},"excerpt":{"rendered":"

\uff11\uff15\u3000\u7279\u7523\u54c1\u958b\u767a\u3068\u89b3\u5149\u53ca\u3073\u7279\u7523\u54c1\u306e\uff30\uff32\u6d3b\u52d5 \u7279\u7523\u54c1\u958b\u767a \u89b3\u5149\u306f\u3001\u304a\u571f\u7523\u306a\u3069\u542b\u3081\u305f\u3001\u5730\u57df\u306e\u7279\u7523\u7269\u306e\u58f2\u4e0a\u3052\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u7d4c\u6e08\u52b9\u679c\u3092\u4e0e\u3048\u3001\u5730\u57df\u7d4c\u6e08\u6d3b\u6027\u5316\u306e\u624b\u6bb5\u3068\u3057\u3066\u306e\u300c\u89b3\u5149\u300d\u3078\u306e\u671f\u5f85\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002 \u4e00\u6751\u4e00 […]<\/p>\n","protected":false},"author":1,"featured_media":48231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,100],"tags":[],"class_list":["post-47926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-50th_anniversary","category-sunflower_watermelon"],"_links":{"self":[{"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/posts\/47926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/comments?post=47926"}],"version-history":[{"count":0,"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/posts\/47926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/media\/48231"}],"wp:attachment":[{"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/media?parent=47926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/categories?post=47926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.hokuryu.info\/tr\/wp-json\/wp\/v2\/tags?post=47926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}