Hokuryu Sunflower Rice New Rice Grand Thanksgiving Festival 2024・Infinite love, gratitude and prayers for the finest new rice from the sacred town of Hokuryu, where the soul resides.

Tuesday, October 1, 2024

On Saturday, September 28, 2024, the 2024 "Hokuryu Sunflower Rice New Rice Appreciation Festival 2024" was held at the Hokuryu Agricultural and Livestock Products Direct Sales Store, Minoricchi Hokuryu.

Hokuryu Sunflower Rice New Rice Festival 2024

Sales of new rice have started amid a severe shortage of rice. This year's Hokkaido rice is growing well. Planting conditions are on par with the average, but the price of the new rice in stores seems to be soaring.

The restaurant was a big success, with many people lining up before the store opened!

All ready to go!

This year, 5,530 kg of Uruchi rice and 2,000 kg of glutinous rice were prepared and ready to go!

Shipping Reception Corner

Thank you very much for your purchase!

As soon as the sale started, we used a cart to purchase a lot of rice!

gara-pon cha-reng

The "Garapon Challenge" can be done once for every 5 kg purchase of Hokuryu Sunflower Rice!

• Gold Award ・・・・5New Rice Yumepirika 5kg
• Peach Award: ・・・・5New Rice: 3kg
• Yellow prize - 101 bottle of Brilliant Sunflower Oil
• Blue Award - 20New Rice: Natsububoshi 2kg
• Red Prize - 100 pcs.New Rice: Oborozuki 450g
• White prize, no hasslesPocket tissue

Hamatombetsu Town X Hokuryu Town Collaboration

Frozen hairy crabs, frozen scallops, sweet and salted salmon, venison Genghis Khan, beef frankfurters, etc.

Frozen hairy crabs and frozen scallops!

　Scallop fishing on the Okhotsk side of Hokkaido is a "ground sowing" method, in which young scallops are released into the sea after one year of rearing, and allowed to swim freely for two to four years on the ocean floor before being caught (poster excerpt).

Sweet and salted salmon, venison Genghis Khan, beef frankfurters, etc.

People lined up at the Hamatombetsu-cho sales corner

An employee of the Planning and Promotion Division of the Hokuryu Town Hall assists in wearing a Hamatombetsu happi!

I'm hooked! Tokoton! Full of special attractions!" and the words painted on the happi!
Very popular and very busy!

Thanks for the encouraging visit!

Honorary Hokuryu Town resident Ryoji Kikura (former JA Kitasorachi Representative Director and Union President), Hokuryu Town Vice Mayor Masaaki Okuda, and former Vice Mayor Toshimasa Takahashi also paid encouraging visits. The visit was also attended by the former vice mayor of Hokuryu Town, Mr. Masaaki Okuda, and Mr. Toshimasa Takahashi.

JA Kitasorachi President Kiyomasa Iwata and JA Kitasorachi Executive Director Hirotaka Okubo (former head of the Hokuryu Branch) also visited the venue to offer encouragement.

Kiyomasa Iwata, President of JA Kitasorachi

In recent years, the grade of Hokkaido rice has improved, with an increasing number of extremely good-tasting rice receiving a "Special A" rating in the eating quality rankings.

The key to improving the quality of Hokkaido rice is still to stabilize rice quality by sorting rice before shipping.

As a way to ensure consistent quality, we introduced a color sorter and grain sorter. This has enabled us to establish a system for sorting and shipping high quality rice.

However, until then, farmers had been shipping with a certain range of quality. Under these circumstances, concerns arose that setting strict quality standards would reduce the volume of shipments.

In response to these voices, we decided to work on shipping only rice above a certain quality level, as we knew that farmers as a whole were trying to improve the quality of their rice.

Through these efforts, we are now able to offer safe, secure, high-grain, low-protein Hokkaido rice.

Today, the high quality of Hokkaido rice is highly appreciated by consumers," said head of the cooperative, Mr. Iwata.

　A color sorter is a machine that identifies differences in the color of rice grains and automatically separates good quality rice from defective rice. Mainly used in the rice milling process, it can remove foreign matter such as colored grains, cracked grains, and green unripe grains.

Hirotaka Okubo, Executive Director, JA Kitasorachi (Former Head of Hokuryu Branch Office, JA Kitasorachi)

Executive Director Hirotaka Okubo has continued to make encouraging visits to the Hokuryu-machi New Rice Festival and the Hokuryu-machi Melon and Watermelon Festival every year since his promotion to Executive Director of the firm.

Every year, the staff of JA Kitasorachi Hokuryu Branch Office receive "Minorikchi Hokuryu's bamboo dumplings" as a gift. We sincerely appreciate their warm consideration!

Minority Northern Dragon

At Minoricchi Hokuryu, the Hokuryu Town agricultural and livestock products direct sales market, a variety of autumn vegetables are available at special prices!

Inside a busy restaurant

Full of autumn vegetables!

Melons are also lined up

A variety of delicious breads from RICH Kobo are also available!

Hokuryu Town sunflower oil, Hamatombetsu Town dried scallop dressing, Kuro Sengoku soy sunflower oil dressing!

We are grateful for the blessings of Mother Nature, and we are infinitely grateful and pray for the finest new rice from the sacred town of Hokuryu, where the energetic souls dwell.

Youtube Video

More Photos

Click here for 89 photos of Hokuryu Sunflower Rice New Rice Festival 2024 >>

Related Articles and Websites

Hokuryu Town Portal

(Notice)2024 Hokuryu Himawari Rice New Rice Thanksgiving Festival on Saturday, September 28, 2024! Frozen scallops, frozen hairy crabs, etc. from Hamatombetsu-cho at special prices!

Tuesday, September 26, 2023 The 2024 Hokuryu Sunflower Rice New Rice Thanksgiving Festival will be held on Saturday, September 28 from 9:00 to 12:00.

Hokuryu Town Portal

Taste the new "Himawari Rice," new rice cooked in an earthenware pot that shines silver and white with silver rice, accompanied by salted and grilled saury!

Friday, September 27, 2024 - This year's new rice season has finally arrived in Hokuryu Town! Freshly harvested, freshly made, fluffy, shiny, and exquisite new...

Hokuryu Town Portal

First shipment of new Sunflower Rice (sake rice and glutinous rice) produced in 2024! The great Hokuryu Town's new rice, grown with love and care!

September 9, 2024 (Mon) On Friday, September 6, 2024, at the Hokuryu Branch Office of JA Kitasorachi (Branch Manager Kimitoshi Washio), new sunflower rice produced in...

Hokuryu Town Portal

With great thanks to Hokuryu Sunflower Rice New Rice Grand Thanksgiving 2023!

On Monday, October 2, 2023 and Saturday, September 30, 2023, the 2023 Hokuryu Sunflower Rice New Rice Thanksgiving Festival will be held at the Hokuryu Town Agricultural and Livestock Products Direct Sales…

The 46th Japan Agricultural Award Grand Prize (Collective Organization) "Hokuryu Sunflower Rice Production Cooperative" (Hokuryu Town, Hokkaido) - Portal of Hokuryu Town (Hokkaido) - The Sunflower Village that boasts the best sunflowers in Japan

We report on the activities of the Hokuryu Sunflower Rice Production Cooperative, winner of the Grand Prize of the 46th Japan Agricultural Prize. Safe food production that protects the lives and health of the people...

Sunflower sunbathing - JA Kitasorachi Hokuryu Branch Office report

Sunflower sunbathing - JA Kitasorachi Hokuryu Branch Office report

The staff of the Hokuryu Branch Office brings you the "Farmer's Heart" of Hokuryu Town (Hokkaido). With the spirit of "Food is Life" passed down from generation to generation...

JA-Kita Sorauchi

Welcome to the Kitasorachi Agricultural Cooperative homepage.
JA Kitasorachi contributes to local communities through agricultural promotion.
▶ For more information about JA Kitasorachi, click here >>

　
◇ Reporting and writing by Ikuko Terauchi (Photography and editorial assistance by Noboru Terauchi)