Tuesday, October 1, 2024
On Saturday, September 28, 2024, the 2024 "Hokuryu Sunflower Rice New Rice Appreciation Festival 2024" was held at the Hokuryu Agricultural and Livestock Products Direct Sales Store, Minoricchi Hokuryu.
- 1 Hokuryu Sunflower Rice New Rice Festival 2024
- 1.1 The restaurant was a big success, with many people lining up before the store opened!
- 1.2 All ready to go!
- 1.3 Shipping Reception Corner
- 1.4 Thank you very much for your purchase!
- 1.5 gara-pon cha-reng
- 1.6 Hamatombetsu Town X Hokuryu Town Collaboration
- 1.6.1 Frozen hairy crabs and frozen scallops!
- 1.6.2 Sweet and salted salmon, venison Genghis Khan, beef frankfurters, etc.
- 1.6.3 People lined up at the Hamatombetsu-cho sales corner
- 1.6.4 An employee of the Planning and Promotion Division of the Hokuryu Town Hall assists in wearing a Hamatombetsu happi!
- 1.7 Thanks for the encouraging visit!
- 1.8 Kiyomasa Iwata, President of JA Kitasorachi
- 1.9 Hirotaka Okubo, Executive Director, JA Kitasorachi (Former Head of Hokuryu Branch Office, JA Kitasorachi)
- 2 Minority Northern Dragon
- 3 Youtube Video
- 4 More Photos
- 5 Related Articles and Websites
Hokuryu Sunflower Rice New Rice Festival 2024
Sales of new rice have started amid a severe shortage of rice. This year's Hokkaido rice is growing well. Planting conditions are on par with the average, but the price of the new rice in stores seems to be soaring.
The restaurant was a big success, with many people lining up before the store opened!
All ready to go!
This year, 5,530 kg of Uruchi rice and 2,000 kg of glutinous rice were prepared and ready to go!
Shipping Reception Corner
Thank you very much for your purchase!
As soon as the sale started, we used a cart to purchase a lot of rice!
gara-pon cha-reng
The "Garapon Challenge" can be done once for every 5 kg purchase of Hokuryu Sunflower Rice!
- Gold Award ・・・・5New Rice Yumepirika 5kg
- Peach Award: ・・・・5New Rice: 3kg
- Yellow prize - 101 bottle of Brilliant Sunflower Oil
- Blue Award - 20New Rice: Natsububoshi 2kg
- Red Prize - 100 pcs.New Rice: Oborozuki 450g
- White prize, no hasslesPocket tissue
Hamatombetsu Town X Hokuryu Town Collaboration
Frozen hairy crabs, frozen scallops, sweet and salted salmon, venison Genghis Khan, beef frankfurters, etc.
Frozen hairy crabs and frozen scallops!
Scallop fishing on the Okhotsk side of Hokkaido is a "ground sowing" method, in which young scallops are released into the sea after one year of rearing, and allowed to swim freely for two to four years on the ocean floor before being caught (poster excerpt).
Sweet and salted salmon, venison Genghis Khan, beef frankfurters, etc.
People lined up at the Hamatombetsu-cho sales corner
An employee of the Planning and Promotion Division of the Hokuryu Town Hall assists in wearing a Hamatombetsu happi!
I'm hooked! Tokoton! Full of special attractions!" and the words painted on the happi!
Very popular and very busy!
Thanks for the encouraging visit!
Honorary Hokuryu Town resident Ryoji Kikura (former JA Kitasorachi Representative Director and Union President), Hokuryu Town Vice Mayor Masaaki Okuda, and former Vice Mayor Toshimasa Takahashi also paid encouraging visits. The visit was also attended by the former vice mayor of Hokuryu Town, Mr. Masaaki Okuda, and Mr. Toshimasa Takahashi.
JA Kitasorachi President Kiyomasa Iwata and JA Kitasorachi Executive Director Hirotaka Okubo (former head of the Hokuryu Branch) also visited the venue to offer encouragement.
Kiyomasa Iwata, President of JA Kitasorachi
In recent years, the grade of Hokkaido rice has improved, with an increasing number of extremely good-tasting rice receiving a "Special A" rating in the eating quality rankings.
The key to improving the quality of Hokkaido rice is still to stabilize rice quality by sorting rice before shipping.
As a way to ensure consistent quality, we introduced a color sorter and grain sorter. This has enabled us to establish a system for sorting and shipping high quality rice.
However, until then, farmers had been shipping with a certain range of quality. Under these circumstances, concerns arose that setting strict quality standards would reduce the volume of shipments.
In response to these voices, we decided to work on shipping only rice above a certain quality level, as we knew that farmers as a whole were trying to improve the quality of their rice.
Through these efforts, we are now able to offer safe, secure, high-grain, low-protein Hokkaido rice.
Today, the high quality of Hokkaido rice is highly appreciated by consumers," said head of the cooperative, Mr. Iwata.
A color sorter is a machine that identifies differences in the color of rice grains and automatically separates good quality rice from defective rice. Mainly used in the rice milling process, it can remove foreign matter such as colored grains, cracked grains, and green unripe grains.
Hirotaka Okubo, Executive Director, JA Kitasorachi (Former Head of Hokuryu Branch Office, JA Kitasorachi)
Executive Director Hirotaka Okubo has continued to make encouraging visits to the Hokuryu-machi New Rice Festival and the Hokuryu-machi Melon and Watermelon Festival every year since his promotion to Executive Director of the firm.
Every year, the staff of JA Kitasorachi Hokuryu Branch Office receive "Minorikchi Hokuryu's bamboo dumplings" as a gift. We sincerely appreciate their warm consideration!
Minority Northern Dragon
At Minoricchi Hokuryu, the Hokuryu Town agricultural and livestock products direct sales market, a variety of autumn vegetables are available at special prices!
Inside a busy restaurant
Full of autumn vegetables!
Melons are also lined up
A variety of delicious breads from RICH Kobo are also available!
Hokuryu Town sunflower oil, Hamatombetsu Town dried scallop dressing, Kuro Sengoku soy sunflower oil dressing!
We are grateful for the blessings of Mother Nature, and we are infinitely grateful and pray for the finest new rice from the sacred town of Hokuryu, where the energetic souls dwell.
Youtube Video
More Photos
Related Articles and Websites
２０２３年９月２６日（火） 令和６年「北竜ひまわりライス 新米 大感謝祭 2024」は、９月２８日（土）０９：００〜１２…
Friday, September 27, 2024 - This year's new rice season has finally arrived in Hokuryu Town! Freshly harvested, freshly made, fluffy, shiny, and exquisite new...
September 9, 2024 (Mon) On Friday, September 6, 2024, at the Hokuryu Branch Office of JA Kitasorachi (Branch Manager Kimitoshi Washio), new sunflower rice produced in...
２０２３年１０月２日（月） ９月３０日（土）、令和５年「北竜ひまわりライス 新米 大感謝祭 ２０２３」が北竜町農畜産物直…
We report on the activities of the Hokuryu Sunflower Rice Production Cooperative, winner of the Grand Prize of the 46th Japan Agricultural Prize. Safe food production that protects the lives and health of the people...
The staff of the Hokuryu Branch Office brings you the "Farmer's Heart" of Hokuryu Town (Hokkaido). With the spirit of "Food is Life" passed down from generation to generation...
JA Kitasorachi contributes to local communities through agricultural promotion.
▶ For more information about JA Kitasorachi, click here >>
◇ Reporting and writing by Ikuko Terauchi (Photography and editorial assistance by Noboru Terauchi)
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